Category: Travel

Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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EyeforTravel Feature: The importance of monitoring for hotel price parity

August 16, 2016

Agencies, Marketing Teams, Travel

The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity. The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at… Read more »

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How Hotel Advertisers Can Monitor OTAs For Price Parity

June 21, 2016

Agencies, Marketing Teams, Travel

  The Search Monitor’s Hotel Price Parity Report tracks price parity in the hotel industry worldwide across property owners and online travel agents (OTAs). The report monitors the hotel listings module on Google, looking for price parity for the same… Read more »

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Search Marketing Snapshot: CheapOAir was the April Click Leader

June 7, 2016

Agencies, Marketing Teams, Travel

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to. With summer travel already in full swing, we decided to see… Read more »

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Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance

May 25, 2016

Agencies, Marketing Teams, Travel

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: Hotel Brands Will Adopt… Read more »

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Search Engine Land Series: 5 Key Brand Protection Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

The final chapter (Part 8) of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection. Read Part 8 to see the future of brand protection,… Read more »

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Search Engine Land Series: Effective Brand Protection Techniques

April 20, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 7 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection. Part 7 provides specific tips to search marketers on how to deal with a rival… Read more »

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Search Engine Land Series: Enforcing Your Brand Protection Strategy

April 6, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 6 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection. Part 6 provides specific tips to search marketers on the enforcement options for their brand… Read more »

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SearchEngineLand Series: Reducing Brand Bidding Competition

March 23, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 5 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection. Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:… Read more »

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Brand Protection & PPC Optimization: Optimizing Partner Relationships

March 9, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 4 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection. Part 4 provides specific tips to search marketers on how to understand and optimize… Read more »

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