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Brand protection is essential for 2017 PPC success.Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?
If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits.
Brand protection is essential for PPC success.Do you have the right strategy for your branded campaigns?
Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.
The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of hotel advertisers monitoring for price parity.
The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night.
The new hotel ad monitoring service lets hotel advertisers monitor the hotel listings module appearing on Google, including hotel rates for price parity compliance.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today enhanced its ad intelligence platform to let hotel owners and online travel agencies (OTAs) monitor online hotel listings for compliance and competitive insights.
Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.
The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:
How do these trends compare with your clickthrough rate data?
How does seasonality impact your cost per clicks (CPC)? The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.
The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:
While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks?
The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers.
Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis.
The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers.
The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.
For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.
