Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Customize My Results

Configure the Crawler

Configure the Crawler

Send My Ad Activity

Close Icon
Hidden

Form Content Start

Show Me:
Pick Engines:
National / Local
Name(Required)
Hidden

Section Break

Hidden
This field is for validation purposes and should be left unchanged.

Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon
  • Hidden

The Search Monitor Blog

How The Right Ad Intelligence Can Help Automotive Advertisers Speed Past The Competition

Agencies, Automotive, Marketing Teams

In the Spring of 2021, Google and Bing announced a new ad format—Vehicle Listing Ads (VLAs). These feed-based product ads (similar to Product Listing Ads for retail) allow automotive dealerships to expand their reach and conversions. By simply uploading their inventory (make, model, year, etc.) their listings will be served up on Google and Bing search results and give the buyer a better search result and jumping off point.

They also give automotive marketers the ability to own more of the SERP—every advertiser’s dream come true. And, as we have learned with every industry, the more data available around competition and ad performance, the better decisions marketers are able to make, if they can access it.

Retail stakes have never been higher…don’t get left behind

Affiliate Managers, Agencies, Marketing Teams, Retail

Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to grow 12.1% year over year this 2021 holiday season’, further underlying a renewed consumer confidence and perhaps, a return to the good times.

However, competition for customers online is reaching new heights. Data from Statista for 2020 showed that over 800,000 businesses launched in the US alone. A high number for sure, but in fact it accounts for just 10.7% of the world’s start ups last year. In a marketplace with no borders and boundaries competition comes from everywhere and anywhere.

5 Unexpected Benefits of Geo-Targeting

Affiliate Managers, Agencies, Marketing Teams

‘No-Brainer’

Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and the ability to adapt your strategy accordingly. But geo-targeting has other, often-overlooked applications in the world of search marketing.

Unexpected Benefits

Not only does it make your offer more compelling to the customer, but also conveys the feeling that this company understands me and the things I care about. Seeing a localized ad that ties in with local knowledge and cultural aspects I care about, means I am more likely to have a feel-good factor about the brand and their willingness to connect with me. This ‘customer-centric’ approach to marketing is not new, it’s been utilized in marketing for a long time, but in modern, scalable digital marketing has sometimes been lost in the day-to-day grind for more clicks and conversions. So not only can Geo-targeting your products and offers help secure more customers, it can also give additional softer marketing benefits that cannot be overlooked.

Case Study: Europcar Reduces PPC Costs On Brand Keywords By 48%

Agencies, Automotive, Case Study, Marketing Teams

COMPANY BACKGROUND

Europcar is a French car rental company operating in 140 countries throughout Europe, North America, Western Asia, and Africa.

CHALLENGE

Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking for.

[PRESS RELEASE] The Search Monitor Launches New PLA Enhancement – Sellers Snapshots

Affiliate Managers, Agencies, Retail

The Search Monitor announces new enhancements for Product Listing Ads to help support the needs of Retail Marketers in Paid Search

Orlando, FL – October 18, 2021 –

[PRESS RELEASE] The Search Monitor Launches PLA Enhancements  

Affiliate Managers, Agencies, Retail

The Search Monitor announces new enhancements and added features for Product Listing Ads

Orlando, FL – September 28, 2021 – The Search Monitor announced today that it has released new and enhanced Product Listing Ads features. These exciting enhancements to The Search Monitor’s PLA Insights gives advertisers access to the most precise and comprehensive data available, resulting in the ability to make more effective campaign decisions and better compete in the online marketplace.

[PRESS RELEASE] The Search Monitor Launches Support for Vehicle Listing Ads on Google and Bing

Agencies, Automotive, Marketing Teams

The Search Monitor announces support for Vehicle Listing Ads on Google and Bing

Orlando, FL – August 20, 2021 – The Search Monitor announced today that it has added support for Vehicle Listing Ads on Google and Bing. This exciting addition to The Search Monitor’s SEM and PLA Insights gives automotive advertisers unprecedented access to the data they need to compete effectively in the online marketplace.

Brand protection Lesson #6: Brand bidding enforcement options

Agencies, Marketing Teams, Retail

Once you detect unwelcome competition, what can you do about it from a legal standpoint?

We won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding.

Brand protection Lesson #5: Reducing competition

Agencies, Marketing Teams, Retail

If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious derivatives, such as when Marketo bids on phrases like “Pardot drip marketing” (and vice versa). Many large brands have competitors bidding to every available ad position for every imaginable brand and brand-plus keyword.

The question is, what can you do to deal with competitors brazenly showing up on your hard-earned name? Your best options include:

Brand protection Lesson #4: Partner/affiliate relationships

Agencies, Marketing Teams, Retail

If you sell online, having an affiliate program can help you dominate page one, drive more revenue, manage costs, and build your brand. By carefully selecting a group of your best affiliates to work with you, you can use this powerful cost-cutting technique that can also boost clicks and sales.

Let’s dig a bit deeper into tactics that will help you better control the search engine results and your CPC prices by coordinating your brand bidding with partners and affiliates. Here are the basics: