Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon

The Search Monitor Blog

True or False—The Search Monitor Edition

Affiliate Managers, Agencies, Marketing Teams

Wanna play a game? How bout a little true or false to get to know The Search Monitor a little better? You game? Let’s play…

true or false - the search monitor

True or false…The Search Monitor is based in Orlando, Florida.

The FTC Releases Simplified Guide for Social Media Influencer Disclosures

Affiliate Managers, Agencies, Finance & Insurance, Marketing Teams

We have talked for years about the importance of you and your partners and affiliates staying in compliance with federal regulations.

Now more than ever, with the abundance of social media influencers, this topic is crucial. This week, the FTC (the group in charge of regulating online ads) released a new guide, Disclosures 101 For Social Media Influencers. The guide includes tips on when and how to make good disclosures. Click here to download the PDF.

SERP Share For Halloween Costumes – We LOVE Data™

Marketing Teams, Retail, We LOVE Data™

It’s Halloween week. With the excitement around the upcoming holiday, we decided to pull some data for our latest installment of We LOVE Data™ all about Halloween costumes.

halloween costumes

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Google Shopping Changes—What You Need To Know

Marketing Teams, Retail

In an effort to compete with Amazon, Google recently rolled out a new “shopping experience”.

“We redesigned Google Shopping to make this a bit simpler—it brings together shopping information across the web and from local stores so that you can easily research and buy what you’re looking for.”

How to Stay In Compliance With Federal Ad Regulations

Affiliate Managers, Agencies, Marketing Teams, Retail

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads?

The common sense reasoning is:

Are You Missing Average Rank Already? We LOVE Data™

Agencies, Marketing Teams, Travel, We LOVE Data™

On September 30th Google Ads removed the Average Rank metric from Google Ads. If you still want to track your average rank, don’t worry—The Search Monitor will still provide clients with average position for Google as well as all engines we monitor.

Are you missing the metric already? Wondering what The Search Monitor’s average rank report looks like? Here is a look at how top competitors in air travel have been ranking since Google Ads removed the metric. Average Rank can be charted within The Search Monitor to compare average rank over time for PPC and SEO listings. In addition to seeing the average rank for a specific time period, you can also track changes in rank compared to the previous time period. 

Tips For Managing Partners in Retail

Affiliate Managers, Agencies, Marketing Teams, Retail

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence.

Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.”

What You Need To Know About Managing Partners & Affiliates In The Finance Industry

Affiliate Managers, Finance & Insurance, Marketing Teams

managing affiliates finance

If you are in the finance industry, you know how complex using advertising partners in highly regulated industries is. If you’re in the market for some helpful tips on managing your partners, you’ve come to the right place.

This post takes a look at how monitoring your affiliates can keep you off the government’s radar and improve your ad performance.

Fantasy Football SERP Share & Visibility Score™—We LOVE Data™

Agencies, Marketing Teams, We LOVE Data™


Football season is in full swing. How’s your Fantasy Football team doing? With the excitement around the start of the season and fantasy football, we decided to pull some data for our latest installment of We LOVE Data™. 

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

We LOVE Data™ — Most Popular Back To School Special Offers

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™


We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results: