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The Search Monitor Blog

Tips For Managing Partners in Retail

Affiliate Managers, Agencies, Marketing Teams, Retail

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence.

Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.”

What You Need To Know About Managing Partners & Affiliates In The Finance Industry

Affiliate Managers, Finance & Insurance, Marketing Teams

managing affiliates finance

If you are in the finance industry, you know how complex using advertising partners in highly regulated industries is. If you’re in the market for some helpful tips on managing your partners, you’ve come to the right place.

This post takes a look at how monitoring your affiliates can keep you off the government’s radar and improve your ad performance.

Fantasy Football SERP Share & Visibility Score™—We LOVE Data™

Agencies, Marketing Teams, We LOVE Data™


Football season is in full swing. How’s your Fantasy Football team doing? With the excitement around the start of the season and fantasy football, we decided to pull some data for our latest installment of We LOVE Data™. 

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

We LOVE Data™ — Most Popular Back To School Special Offers

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™


We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results:

How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search

Affiliate Managers, Agencies, Marketing Teams

Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up.

The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration.

The Top Questions We Get Asked About Shopping Ad Monitoring

Affiliate Managers, Agencies, Marketing Teams, Retail

Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. But how do you know if they are converting the way they should?

Here are some of the most common questions we get asked about monitoring shopping ads.

We LOVE Data™, Do You?

We LOVE Data™

If you know anything about The Search Monitor, you know We LOVE Data™.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

The 4 Reports All Search Marketers Should Be Running

Uncategorized

Today we are sharing 4 reports all search marketers should be monitoring. How many of the below are you monitoring?

SERP Share

The Competitive Intel You Need To Find New SEM Opportunities  

Agencies, Marketing Teams

Are you a paid search manager? If you are, an important piece to completing the PPC puzzle is to know what your competitors are doing. Who are your competitors? How much are they spending? Where are their ads appearing? 

 

The Top Questions We Get Asked About Brand Protection

Affiliate Managers, Agencies, Marketing Teams, Retail, Telecom

trademark violations - the search monitor

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. 

So, what’s the answer? Brand Protection. Here are some of the most common questions we get asked about brand protection.