Most Popular Google Adwords’ Extensions in 2017

Affiliate Managers, Agencies, Marketing Teams, Retail

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks?

We analyzed 425 branded keywords from a variety of verticals to see which Google Adwords extensions appeared the most in 2017.

4 Ways To Find Hidden Revenue in Google Shopping

Marketing Teams, Uncategorized

Learn how you can optimize PLAs and see more revenue from Google Shopping.

Shopping ads are extremely popular among retailers, thus making them highly competitive.

The Search Monitor Releases A New User Interface

Affiliate Managers, Agencies, Marketing Teams

The new release includes design and functionality enhancements to improve usability and shorten the time to insights.

ORLANDO, FL November 7, 2017

The Search Monitor, the leader in precision ad intelligence and compliance monitoring, today announced the release of a new and improved user interface. The new design improves workflow, speed to insights and mobile device capability.  

Lori Weiman, CEO of The Search Monitor elaborated on the benefits.  “We combined user feedback with UI best practices to help customers quickly find competitive insights and remove brand or affiliate violations.”

The FTC is cracking down on social media influencers—what you need to know

Affiliate Managers, Agencies, Marketing Teams

The FTC announced last month that social media Influencers must disclose when advertising a product or service.

Have you discussed what you can and can not legally say on social media?

The Search Monitor Adds Chinese Search Engines: Sogou and Haosou

Affiliate Managers, Marketing Teams

The new release expands paid ad monitoring to include additional Chinese search engines.

Increase CTR by monitoring competitive offers—SEM growth hack series

Affiliate Managers, Agencies, Marketing Teams

Are you showcasing your offers in your paid search and shopping ads?

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category.

To give you a window into the kinds of things to consider, we segmented the top offers by category for September 24 through 30, 2017, using data from our company’s own software.

Use affiliates to improve PPC reach—SEM growth hack series

Affiliate Managers, Agencies, Marketing Teams

use affiliates to improve ppc reach

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone is 2 percent, removing one competitor and replacing it with one affiliate with a CTR of 0.8 percent grows your additive CTR to 2.8 percent — a 40 percent gain!

In this month’s installment of her series on SEM growth hacks, Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.

Expanded Mobile and Canada Ad Monitoring

Agencies, Marketing Teams

The Search Monitor, precision ad intelligence for search marketers and affiliate managers has added two new product releases this week. The release includes:

Mobile Ad Monitoring for AOL, Baidu and Yandex

AOL, Baidu and Yandex join Yahoo Mobile and Google Mobile as options for your monitoring campaigns on The Search Monitor’s platform. Here are a few mobile reports you can run for any of these networks:

New Release: Detailed Click and Spend Data for UK Searches

Agencies, Marketing Teams

The Search Monitor, precision ad intelligence for search marketers and affiliate managers released detailed click and spend data for United Kingdom (UK) searches. United States spend data was already provided but UK industry data became available in April 2017 for Shopping, SEO, Paid and Hotel reports.

Lighthouse, The Search Monitor’s competitor and vertical research tool, provides search marketers with precise industry and competitive data. Users include internal marketing teams, search managers, business development teams at advertising agencies, and compliance departments.

How To Use Offer Monitoring For Brand Protection

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively for brand protection?

Ad monitoring data is a great place to start for this. It gives you the scale and coverage that you can’t get from manual searches.

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