The FTC is cracking down on social media influencers—what you need to know

October 9, 2017

Affiliate Managers, Agencies, Marketing Teams

The FTC announced last month that social media Influencers must disclose when advertising a product or service. Have you discussed what you can and can not legally say on social media? In the past we shared how Big Brother is… Read more »

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The Search Monitor Adds Chinese Search Engines: Sogou and Haosou

October 5, 2017

Agencies, Marketing Teams

The new release expands paid ad monitoring to include additional Chinese search engines. ORLANDO, FL (PRWEB) OCTOBER 05, 2017 The Search Monitor announced today the release of paid search ad monitoring on China’s Sogou and Haosou search engines. The Search Monitor… Read more »

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Increase CTR by monitoring competitive offers—SEM growth hack series

October 4, 2017

Affiliate Managers, Agencies, Marketing Teams

Are you showcasing your offers in your paid search and shopping ads? It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive,… Read more »

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Use affiliates to improve PPC reach—SEM growth hack series

August 9, 2017

Affiliate Managers, Agencies, Marketing Teams
use affiliates to grow ppc reach

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers… Read more »

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Expanded Mobile and Canada Ad Monitoring

August 7, 2017

Agencies, Marketing Teams

The Search Monitor, precision ad intelligence for search marketers and affiliate managers has added two new product releases this week. The release includes: Mobile Ad Monitoring for AOL, Baidu and Yandex AOL, Baidu and Yandex join Yahoo Mobile and Google… Read more »

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New Release: Detailed Click and Spend Data for UK Searches

August 4, 2017

Agencies, Marketing Teams

The Search Monitor, precision ad intelligence for search marketers and affiliate managers released detailed click and spend data for United Kingdom (UK) searches. United States spend data was already provided but UK industry data became available in April 2017 for… Read more »

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How To Use Offer Monitoring For Brand Protection

July 26, 2017

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively… Read more »

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The Search Monitor Included As One Of The Best Platforms For PPC Management

July 25, 2017

Agencies, Marketing Teams
best platforms for ppc management

Since 2007, search & affiliate marketers have relied on The Search Monitor’s easy to use reporting for brand protection & competitive research on search, shopping, & web content. Our data is more precise because our technology is superior with crawlers… Read more »

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Grow ROI with cross-channel optimization—SEM growth hack series

July 12, 2017

Affiliate Managers, Agencies, Marketing Teams

Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine… Read more »

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NEW Feature: Expanded Zipcode Level Targeting

June 19, 2017

Agencies, Marketing Teams, Retail

NEW: Expanded Zipcode Level Targeting The Search Monitor has now added zipcode level monitoring for Yahoo and Bing. This feature has been available for Google, but now also includes Yahoo and Bing. If you’re not familiar with zipcode targeting Contact us for… Read more »

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