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The Search Monitor Blog

How Covid-19 Has Affected Ad Spend For Office Supply Retailers

Affiliate Managers, Agencies, Marketing Teams, Retail

This post was written by Michele Reina.

NOTE: To see the data charts for the stats below, please send an email to sales@thesearchmonitor.com.

3 Reasons To Consider Advertising On Youtube

Affiliate Managers, Agencies, Marketing Teams

This post was written by James Pancamo.

If you’ve considered advertising on Youtube, now may be a great time. Here are three reasons to consider adding Youtube to your advertising strategy.

Consumer Behavior to Search Spend

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™

This post is written by our Director of Global Accounts, Brian Buroker.

With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document.

Google Trademark Policy Best Practices

Affiliate Managers, Agencies, Marketing Teams, Retail

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads.

So if it is inevitable, why bother trying to defend against Google AdWords trademark infringement? There are several benefits to protecting your trademarks on Google.

How COVID-19 Has Affected Advertising For Meal Kit Delivery Companies

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™

This post was written by Michele Reina.

I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the inability to reschedule skipped weeks.

Now More Than Ever It Is Important To Protect Your Brand

Affiliate Managers, Agencies, Marketing Teams

This post was written by James Pancamo.

As the Coronavirus pandemic and resulting quarantine continue on, consumer trends continue to change. With more physical stores and brands forced to look for ecommerce revenue, the online marketplace is sure to become more competitive.

The Do’s and Don’ts of Working From Home

Affiliate Managers, Agencies, Marketing Teams

This post is written by our Director of Global Accounts, Brian Buroker.

In 1996, my first job in New York required wearing suits everyday, dragging myself all over town on the subway, and knocking on doors in the summertime. It was brutal.

How To Report Trademark Violations To Search Engines

Affiliate Managers, Agencies, Marketing Teams

At first glance, submitting a trademark violation to the search engines looks like a simple process.

Find the violation, capture supporting details, and send it to the search engine. The engines respond by removing the offending ad. Competition is reduced. Money is saved. Clients and managers are happy.

Search Marketing Trends To Watch-Q2 2020

Affiliate Managers, Agencies, Marketing Teams, We LOVE Data™

We are sharing search marketing trends you need to be watching as we head into Q2 2020. What trends are you watching?

As Online Shopping Behavior Changes, So Does Ad Spend 

With people self-isolating and leaving the house less often, it has had an impact on shopping behaviors. From bulk-buying to online shopping, people are changing what they’re buying, when, and how.

The Search Monitor Set To Add Walmart.com, Target.com and BestBuy.com Search Listings

Agencies, Marketing Teams, Retail

The Search Monitor plans to add more marketplaces to its shopping monitoring platform including Walmart.com, BestBuy.com and Target.com. The Search Monitor currently offers the feature for Amazon.com and is excited to open additional shopping engines for its clients.

This exciting technology gives advertisers unprecedented access to the data they need to compete effectively in these online marketplaces.