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The Search Monitor Blog

The Search Monitor Adds Amazon.com Search Listings

Affiliate Managers, Agencies, Marketing Teams, Retail

The Search Monitor adds Amazon.com search listings to its competitive intelligence ad monitoring platform.

Orlando, FL – August 23, 2018 – Competitive intelligence for paid and organic listings on Amazon.com is now available from The Search Monitor. This exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.

We LOVE Data: Auto Dealers vs. Brands

Agencies, Automotive, Marketing Teams

Labor Day is coming up. It’s a hot time of year – for summer and for car sales.

We studied the auto industry last Labor Day 2017. The auto industry is interesting to us because it is complex. The sales process starts with brands at a national level, but the actual buying occurs at the local level with either a Dealership or a Used Car Retailer holding the relationship. This three-legged stool faces tough competition and geo-specific sales boundaries. We track all of this with our geo-targeted system – down to the zip code!

The Search Monitor Announces the Release of Competitive Intelligence for Paid and Organic Listings on Amazon.com

Affiliate Managers, Agencies, Marketing Teams, Retail

Unprecedented Access to Competitive Intelligence for Organic and Paid Listings Gives Advertisers the Opportunity to Crush the Competition on Amazon.com.

Orlando, FL – June 15, 2018 – The Search Monitor announces the release of competitive intelligence for paid and organic listings on Amazon.com. Coming soon in Q2 2018, this exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.

The Search Monitor Sponsoring ShopTalk

Affiliate Managers, Agencies, Retail

shoptalk

Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations.

Established retailers and brands, startups, tech companies, investors, media, analysts and others come together at Shoptalk to learn, collaborate and evolve. Everyone benefits from rich interactions over four days packed with incredible content, wide-ranging exhibitors and productive networking.

Brand Protection In Real Life —Edible Arrangements vs. Google

Agencies, Marketing Teams, Retail

Edible Arrangements is suing Google in federal court for $209 million, citing unfair competition and trademark infringement.

Edible Arrangements claims that Google’s placement of ads for “Edible Arrangements” has caused confusion as to whether its own products and services are affiliated with those of its competitors. Edible Arrangements is seeking $9 million for the profits it estimates Google has earned from running those ads, as well as $200 million more in damages for what it claims is trademark infringement.

The Search Monitor Nominated For “Best Use Of Data” Biddable Awards

Agencies, Marketing Teams

The shortlist for the 2018 UK Biddable Media Awards has been announced.



The Search Monitor is proud to be nominated in the Best Use of Data category for Performics’ work with Europcar.

How To Use Competitive Intelligence To Find New SEM Opportunities

Agencies, Marketing Teams

“I wonder how much [insert competitor] is spending on PPC?” Sound familiar? Every Paid Search Manager has heard this. And if you’re good at your job you’ve likely done some preliminary research to find out roughly how you stack up.

But how does knowing that you have a competitor with an enormous PPC budget really help you? Well, with precision data you can start to understand how and where that budget is being spent, and what opportunities your campaign has yet to target.

9 Tips to Improve Your Online Advertising in 2018

Affiliate Managers, Agencies, Marketing Teams

Make it your goal in 2018 to improve your online advertising with these 9 tips:

1.Know which offers your competitors are running

Watch your offers to include the obvious and not so obvious. Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales.

Overall, 73% of paid search ads have some form of offer in ad copy text, including shipping, deals, sales or something for free. However, only 18% of paid search ads utilize callout text, with just 14% using both ad copy and callouts for offer messaging. Callout extensions are an effective tool to make your ads bigger and to emphasize your offers, like free shipping or coupon codes, thus leaving you more room in your actual ad copy for your message.

Most Popular Google Adwords’ Extensions in 2017

Affiliate Managers, Agencies, Marketing Teams, Retail

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks?

We analyzed 425 branded keywords from a variety of verticals to see which Google Adwords extensions appeared the most in 2017.

4 Ways To Find Hidden Revenue in Google Shopping

Marketing Teams, Uncategorized

Learn how you can optimize PLAs and see more revenue from Google Shopping.

Shopping ads are extremely popular among retailers, thus making them highly competitive.