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The Search Monitor Blog

NEW: Artificial Intelligence Feature For Keyword Development

Agencies, Marketing Teams

The Search Monitor adds enhancements that will allow users to get the benefit of artificial intelligence and computer learnings to better evaluate the competitive landscape.

Orlando, FL – June 14, 2019 – The Search Monitor, the leader in competitive intelligence and brand protection, just released their newest feature that utilizes neural learning to auto-create keywords customized to a user’s needs. This will allow users of The Search Monitor to discover new keywords to monitor, automate surveillance of brand and brand plus keywords, and compete better based on competitive data.

Free Guide: Download The SEM Manager’s Guide To PPC Growth

Agencies, Marketing Teams

Are you a SEM manager looking to catapult PPC performance with EASY ROI growth techniques? If so, you will want to download our FREE SEM Manager’s Guide to PPC Growth.

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain.

SMX Advanced: Let’s Meet Up

Agencies, Marketing Teams

smx-advanced

SMX Advanced is here! Art and Brian from our team are headed to Seattle, and would love to meet up with you to talk all things SEM and SEO.

We are also debuting our latest guide to PPC growth at the show. This comprehensive handbook is required reading for any SEM manager looking to catapult PPC performance with EASY ROI growth techniques.

Google is getting rid of average position. Here’s what you need to know

Agencies, Marketing Teams

Google recently announced it is planning to do away with average position metric in September of this year.

Google is replacing average position with “Impression (Absolute Top) %” and “Impression (Top) %” These stats describe what percent of your ads appear at the top of the page and absolute top of the page.

The Search Monitor’s LiveSERP Tool Is Now Online

Affiliate Managers, Agencies, Marketing Teams, Retail

Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool.

The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible to for users to run live web searches, from multiple cities, countries, engines, and platforms (mobile or desktop) on the fly. It’s the ultimate SERP preview tool for SEM and SEO. LiveSERP is free for The Search Monitor’s clients to use.

The Search Monitor Is Integrated with Tableau

Affiliate Managers, Agencies, Marketing Teams, Retail

The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API

Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology.

The Search Monitor Adds Amazon Visibility Benchmarking

Affiliate Managers, Agencies, Marketing Teams, Retail

Advertisers can now benchmark share of voice on Amazon.com’s search results using The Search Monitor’s competitive intelligence ad monitoring platform

Orlando, FL – October 22, 2018 – The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This exciting addition lets advertisers benchmark visibility against competitors in Amazon search results.

We LOVE Data: Amazon vs Walmart vs Target

Agencies, Marketing Teams, Retail

Back to School Season is upon us – which means it’s time to shop for clothes!

We picked the apparel space for this analysis because it presented the opportunity to study a vast variety of keywords and brands. This space faces a lot of competition from resellers and brand manufacturers – which makes it tough to dominate. We track all of this with sophisticated crawlers and deep ad copy reporting tools!

The Search Monitor Adds Amazon.com Search Listings

Affiliate Managers, Agencies, Marketing Teams, Retail

The Search Monitor adds Amazon.com search listings to its competitive intelligence ad monitoring platform.

Orlando, FL – August 23, 2018 – Competitive intelligence for paid and organic listings on Amazon.com is now available from The Search Monitor. This exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.

We LOVE Data: Auto Dealers vs. Brands

Agencies, Automotive, Marketing Teams

Labor Day is coming up. It’s a hot time of year – for summer and for car sales.

We studied the auto industry last Labor Day 2017. The auto industry is interesting to us because it is complex. The sales process starts with brands at a national level, but the actual buying occurs at the local level with either a Dealership or a Used Car Retailer holding the relationship. This three-legged stool faces tough competition and geo-specific sales boundaries. We track all of this with our geo-targeted system – down to the zip code!