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The Search Monitor Blog

Search Spend in the Tanning and Sun Care Vertical

Affiliate Managers, Agencies, Marketing Teams, We LOVE Data™

This post is written by our Director of Global Accounts, Brian Buroker.

With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical.

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™

This post was written by Michele Reina

Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies.

5 Rules To Improve Your Affiliate Program

Affiliate Managers, Agencies, Marketing Teams, Retail

This post was written by James Pancamo.

Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product is sold on the company site through the affiliate’s link, the affiliate receives a portion of the sale as commission.

Where to Invest Your Money During COVID-19

Affiliate Managers, Agencies, Marketing Teams

This post is written by our Director of Global Accounts, Brian Buroker.

With now 30 million people unemployed in the last 6 weeks, we’ve seen major declines in growth and inflation as the Federal Reserve tries to inject liquidity in the market. As a result, people are rightly trying to figure out what to do with their money and we have seen that companies in the Finance & Investing vertical are adapting.

How Covid-19 Has Affected Ad Spend For Office Supply Retailers

Affiliate Managers, Agencies, Marketing Teams, Retail

This post was written by Michele Reina.

NOTE: To see the data charts for the stats below, please send an email to sales@thesearchmonitor.com.

3 Reasons To Consider Advertising On Youtube

Affiliate Managers, Agencies, Marketing Teams

This post was written by James Pancamo.

If you’ve considered advertising on Youtube, now may be a great time. Here are three reasons to consider adding Youtube to your advertising strategy.

Consumer Behavior to Search Spend

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™

This post is written by our Director of Global Accounts, Brian Buroker.

With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document.

Google Trademark Policy Best Practices

Affiliate Managers, Agencies, Marketing Teams, Retail

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads.

So if it is inevitable, why bother trying to defend against Google AdWords trademark infringement? There are several benefits to protecting your trademarks on Google.

How COVID-19 Has Affected Advertising For Meal Kit Delivery Companies

Affiliate Managers, Agencies, Marketing Teams, Retail, We LOVE Data™

This post was written by Michele Reina.

I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the inability to reschedule skipped weeks.

Now More Than Ever It Is Important To Protect Your Brand

Affiliate Managers, Agencies, Marketing Teams

This post was written by James Pancamo.

As the Coronavirus pandemic and resulting quarantine continue on, consumer trends continue to change. With more physical stores and brands forced to look for ecommerce revenue, the online marketplace is sure to become more competitive.