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Category: Automotive

We LOVE Data: Auto Dealers vs. Brands

Labor Day is coming up. It’s a hot time of year – for summer and for car sales.

We studied the auto industry last Labor Day 2017. The auto industry is interesting to us because it is complex. The sales process starts with brands at a national level, but the actual buying occurs at the local level with either a Dealership or a Used Car Retailer holding the relationship. This three-legged stool faces tough competition and geo-specific sales boundaries. We track all of this with our geo-targeted system – down to the zip code!

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Search Engine Land Series: Effective Brand Protection Techniques

Part 7 of our Brand Protection series is here!

sel-part-7

The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.

Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

SearchEngineLand Series: Reducing Brand Bidding Competition

Part 5 of our Brand Protection series is here!

SEL - Brand Bidding - Part 5

The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.

Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:

Brand Protection & PPC Optimization: Optimizing Partner Relationships

Part 4 of our Brand Protection series is here!

SEL - Brand Bidding - PartnersThe Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection.

Part 4 provides specific tips to search marketers on how to understand and optimize their partner relationships to maximize their brand protection effectiveness. They are:

Brand Protection & PPC Optimization: Best Practices

Part 3 of our Brand Protection series is here!

Brand Bidding - SearchEngineLand - The Search MonitorThe Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection.

Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:

What geo-targeting reveals about ad monitoring

Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location.

But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how marketers use location when they monitor for ad compliance and competitive ad intelligence.

The Search Monitor’s New Release: Ad Extension Monitoring for AdWords Paid Search Ads

Ad-extension-monitoring-the-search-monitor

Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.

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