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Category: Automotive

How The Right Ad Intelligence Can Help Automotive Advertisers Speed Past The Competition

In the Spring of 2021, Google and Bing announced a new ad format—Vehicle Listing Ads (VLAs). These feed-based product ads (similar to Product Listing Ads for retail) allow automotive dealerships to expand their reach and conversions. By simply uploading their inventory (make, model, year, etc.) their listings will be served up on Google and Bing search results and give the buyer a better search result and jumping off point.

They also give automotive marketers the ability to own more of the SERP—every advertiser’s dream come true. And, as we have learned with every industry, the more data available around competition and ad performance, the better decisions marketers are able to make, if they can access it.

Case Study: Europcar Reduces PPC Costs On Brand Keywords By 48%

COMPANY BACKGROUND

Europcar is a French car rental company operating in 140 countries throughout Europe, North America, Western Asia, and Africa.

CHALLENGE

Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking for.

[PRESS RELEASE] The Search Monitor Launches Support for Vehicle Listing Ads on Google and Bing

The Search Monitor announces support for Vehicle Listing Ads on Google and Bing

Orlando, FL – August 20, 2021 – The Search Monitor announced today that it has added support for Vehicle Listing Ads on Google and Bing. This exciting addition to The Search Monitor’s SEM and PLA Insights gives automotive advertisers unprecedented access to the data they need to compete effectively in the online marketplace.

9 New Year’s Resolutions for Search Marketers

As the new year quickly approaches, have you thought about the resolutions you should make when it comes to your online advertising? We have.

Here is a list to inspire you to make your 2020 resolutions. We would love to hear your resolutions and work with you to achieve them in 2020.

We LOVE Data: Auto Dealers vs. Brands

Labor Day is coming up. It’s a hot time of year – for summer and for car sales.

We studied the auto industry last Labor Day 2017. The auto industry is interesting to us because it is complex. The sales process starts with brands at a national level, but the actual buying occurs at the local level with either a Dealership or a Used Car Retailer holding the relationship. This three-legged stool faces tough competition and geo-specific sales boundaries. We track all of this with our geo-targeted system – down to the zip code!

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Search Engine Land Series: Effective Brand Protection Techniques

Part 7 of our Brand Protection series is here!

sel-part-7

The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.

Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

SearchEngineLand Series: Reducing Brand Bidding Competition

Part 5 of our Brand Protection series is here!

SEL - Brand Bidding - Part 5

The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.

Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:

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