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Category: Education

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

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Now Available: Guide to Managing Ad Partners In Regulated Industries

April 28, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate… Read more »

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Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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MarketingLand Series: Managing ad partners in the education industry

August 22, 2016

Affiliate Managers, Agencies, Education

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Search Engine Land Series: 5 Key Brand Protection Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

The final chapter (Part 8) of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection. Read Part 8 to see the future of brand protection,… Read more »

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Search Engine Land Series: Effective Brand Protection Techniques

April 20, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 7 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection. Part 7 provides specific tips to search marketers on how to deal with a rival… Read more »

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Search Engine Land Series: Enforcing Your Brand Protection Strategy

April 6, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 6 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection. Part 6 provides specific tips to search marketers on the enforcement options for their brand… Read more »

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SearchEngineLand Series: Reducing Brand Bidding Competition

March 23, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 5 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection. Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:… Read more »

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The FTC is monitoring your paid search ads. Are you?

March 23, 2016

Agencies, Education, Marketing Teams, Retail

Big Brother is alive and well in paid search advertising, too. This time it’s the FTC, who is charge of compliance with fair marketing practices. They’ll make you pay, literally, if you (or your affiliates) fail to comply with their rules for… Read more »

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Brand Protection & PPC Optimization: Optimizing Partner Relationships

March 9, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 4 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection. Part 4 provides specific tips to search marketers on how to understand and optimize… Read more »

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