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Category: Education

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

compliance-federal-ad-regulationsDid you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with.

Let me pause for a second to drive this last point home: An advertiser’s marketing partners are regulated just as thoroughly as their direct advertising efforts, and the advertiser is responsible for their partner’s actions! 

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

MarketingLand Series: Managing ad partners in the education industry

MarketingLand-The-Search-Monitor-manage-regulated-partners-education

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries.

If you haven’t been keeping up with the court cases involving brand holders and their advertising partners, check out Part 4 of our new series on MarketingLand.com. Here’s a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Search Engine Land Series: Effective Brand Protection Techniques

Part 7 of our Brand Protection series is here!

sel-part-7

The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.

Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

SearchEngineLand Series: Reducing Brand Bidding Competition

Part 5 of our Brand Protection series is here!

SEL - Brand Bidding - Part 5

The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.

Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:

The FTC is monitoring your paid search ads. Are you?

Big Brother is alive and well in paid search advertising, too. This time it’s the FTC, who is charge of compliance with fair marketing practices. They’ll make you pay, literally, if you (or your affiliates) fail to comply with their rules for advertising.

Can they do this? Yes. Section 5 of the Federal Trade Commission Act prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.”

Brand Protection & PPC Optimization: Optimizing Partner Relationships

Part 4 of our Brand Protection series is here!

SEL - Brand Bidding - PartnersThe Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection.

Part 4 provides specific tips to search marketers on how to understand and optimize their partner relationships to maximize their brand protection effectiveness. They are:

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