Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, just posted “How to Use The Search Monitor in Higher-Education Advertising” to their blog to share what they learned about online advertising in the education space.
The post talks about how they used our search monitoring tool to run intelligence reports on their trademarks, market share, ad rank, and ad copy, and then how they used the data to make better advertising decisions.
Online advertising is definitely different when it comes to higher education. There are different metrics to monitor, very distinct ad copy to test, and unique benchmarks to gauge your performance. Contact The Search Monitor if you’d like to take a look at our competitive data on online advertising in higher education. We are happy to share what we’ve learned working with our education clients.