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Category: Education

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

The Search Monitor’s New Release: Ad Extension Monitoring for AdWords Paid Search Ads

Ad-extension-monitoring-the-search-monitor

Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.

Client Case Study: How to use The Search Monitor in higher-education advertising

Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, just posted “How to Use The Search Monitor in Higher-Education Advertising” to their blog to share what they learned about online advertising in the education space. 

The post talks about how they used our search monitoring tool to run intelligence reports on their trademarks, market share, ad rank, and ad copy, and then how they used the data to make better advertising decisions. 

Online advertising is definitely different when it comes to higher education. There are different metrics to monitor, very distinct ad copy to test, and unique benchmarks to gauge your performance. Contact The Search Monitor if you’d like to take a look at our competitive data on online advertising in higher education. We are happy to share what we’ve learned working with our education clients.

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