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Category: Finance & Insurance

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

compliance-federal-ad-regulationsDid you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with.

Let me pause for a second to drive this last point home: An advertiser’s marketing partners are regulated just as thoroughly as their direct advertising efforts, and the advertiser is responsible for their partner’s actions! 

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

MarketingLand Series: Managing ad partners in the finance industry

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The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries.

If you haven’t been keeping up with the court cases involving brand holders and their advertising partners, check out Part 2 of our new series on MarketingLand.com. Here’s a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.

MarketingLand Series: Managing ad partners in regulated industries

MarketingLand - The Search Monitor manage regulated partners

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries.

If you haven’t been keeping up with the court cases involving brand holders and their advertising partners, check out Part 1 of our new series on MarketingLand.com. Here’s a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.

Here’s why the frequency of your ad monitoring matters

One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here are some guidelines that have proven successful with our clients since we started surveying them in 2008.

Note: The Search Monitor’s platform is designed so you don’t need to log-in to view these reports. Instead, many clients choose to create a custom report (keywords, competitors, metrics, cities, column layout, etc.) and then get that emailed every day, week, or month. Contact us or request a demo and we’ll show you how easy this is to do.

Brand Bidding Trend: Regulated industries will monitor beyond SERPs

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The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo.

Key Brand Bidding Trend: Regulated Industries Will Monitor Beyond the SERP

Recently, The Search Monitor has seen an uptick in inquiries about Content Monitoring services, which monitor landing pages, websites, and blogs based on rules created by the brand owner.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Search Engine Land Series: Effective Brand Protection Techniques

Part 7 of our Brand Protection series is here!

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The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.

Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

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