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Category: Marketing Teams

3 SEM Trends We’ve Seen In 2020

2020 so far has been a year of rapid change and new challenges for e-commerce and search engine marketers alike.  Today we are taking a look at  3 of the biggest trends that we have noticed in 2020.

PPC Automation 

One of the biggest trends we have seen in 2020 is PPC automation.
The use of artificial intelligence (AI) and machine learning (ML) is being used to  automate labor intensive and time consuming tasks associated with ads on major search engines such as Google or Bing.

Shopping Benchmarks Survey: Industry Expertise is Requested

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns.

Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging.

Search Spend in the Tanning and Sun Care Vertical

This post is written by our Director of Global Accounts, Brian Buroker.

With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical.

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

This post was written by Michele Reina

Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies.

5 Rules To Improve Your Affiliate Program

This post was written by James Pancamo.

Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product is sold on the company site through the affiliate’s link, the affiliate receives a portion of the sale as commission.

Where to Invest Your Money During COVID-19

This post is written by our Director of Global Accounts, Brian Buroker.

With now 30 million people unemployed in the last 6 weeks, we’ve seen major declines in growth and inflation as the Federal Reserve tries to inject liquidity in the market. As a result, people are rightly trying to figure out what to do with their money and we have seen that companies in the Finance & Investing vertical are adapting.

How Covid-19 Has Affected Ad Spend For Office Supply Retailers

This post was written by Michele Reina.

NOTE: To see the data charts for the stats below, please send an email to

3 Reasons To Consider Advertising On Youtube

This post was written by James Pancamo.

If you’ve considered advertising on Youtube, now may be a great time. Here are three reasons to consider adding Youtube to your advertising strategy.

Consumer Behavior to Search Spend

This post is written by our Director of Global Accounts, Brian Buroker.

With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document.

Google Trademark Policy Best Practices

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads.

So if it is inevitable, why bother trying to defend against Google AdWords trademark infringement? There are several benefits to protecting your trademarks on Google.

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