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Category: Marketing Teams

The Search Monitor Set To Add Walmart.com, Target.com and BestBuy.com Search Listings

The Search Monitor plans to add more marketplaces to its shopping monitoring platform including Walmart.com, BestBuy.com and Target.com. The Search Monitor currently offers the feature for Amazon.com and is excited to open additional shopping engines for its clients.

This exciting technology gives advertisers unprecedented access to the data they need to compete effectively in these online marketplaces.

New Year, New You—Gym Membership SERP Share

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to take a look at how the big name gyms stacked up when it came to SERP Share. We looked at the keyword “gym membership” for the time period of December 20, 2019 to January 20, 2020.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

9 New Year’s Resolutions for Search Marketers

As the new year quickly approaches, have you thought about the resolutions you should make when it comes to your online advertising? We have.

Here is a list to inspire you to make your 2020 resolutions. We would love to hear your resolutions and work with you to achieve them in 2020.

Cyber Monday SERP Share Results—We LOVE Data™

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Deals” across Google & Bing for the week leading up to Cyber Monday both years.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

How To Navigate The Competitive Landscape of Online Sports Betting

Online sports betting is big business. In fact, the overall sports betting market is $41.7 billion according to the American Gaming Association.

If you haven’t heard, Google is lifting its longstanding ban on advertisements for fantasy sports services. The change will allow media buyers to advertise across Google Ads. But that also opens up opportunities for competitors and affiliates to bid on your brand and trademarks.

True or False—The Search Monitor Edition

Wanna play a game? How bout a little true or false to get to know The Search Monitor a little better? You game? Let’s play…

true or false - the search monitor

True or false…The Search Monitor is based in Orlando, Florida.

The FTC Releases Simplified Guide for Social Media Influencer Disclosures

We have talked for years about the importance of you and your partners and affiliates staying in compliance with federal regulations.

Now more than ever, with the abundance of social media influencers, this topic is crucial. This week, the FTC (the group in charge of regulating online ads) released a new guide, Disclosures 101 For Social Media Influencers. The guide includes tips on when and how to make good disclosures. Click here to download the PDF.

SERP Share For Halloween Costumes – We LOVE Data™

It’s Halloween week. With the excitement around the upcoming holiday, we decided to pull some data for our latest installment of We LOVE Data™ all about Halloween costumes.

halloween costumes

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Google Shopping Changes—What You Need To Know

In an effort to compete with Amazon, Google recently rolled out a new “shopping experience”.

“We redesigned Google Shopping to make this a bit simpler—it brings together shopping information across the web and from local stores so that you can easily research and buy what you’re looking for.”

How to Stay In Compliance With Federal Ad Regulations

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads?

The common sense reasoning is:

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