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Category: Telecom

The Top Questions We Get Asked About Brand Protection

trademark violations - the search monitor

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. 

So, what’s the answer? Brand Protection. Here are some of the most common questions we get asked about brand protection.

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

compliance-federal-ad-regulationsDid you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with.

Let me pause for a second to drive this last point home: An advertiser’s marketing partners are regulated just as thoroughly as their direct advertising efforts, and the advertiser is responsible for their partner’s actions! 

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Search Engine Land Series: Effective Brand Protection Techniques

Part 7 of our Brand Protection series is here!

sel-part-7

The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.

Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

SearchEngineLand Series: Reducing Brand Bidding Competition

Part 5 of our Brand Protection series is here!

SEL - Brand Bidding - Part 5

The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection.

Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:

Brand Protection & PPC Optimization: Optimizing Partner Relationships

Part 4 of our Brand Protection series is here!

SEL - Brand Bidding - PartnersThe Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection.

Part 4 provides specific tips to search marketers on how to understand and optimize their partner relationships to maximize their brand protection effectiveness. They are:

Brand Protection & PPC Optimization: Best Practices

Part 3 of our Brand Protection series is here!

Brand Bidding - SearchEngineLand - The Search MonitorThe Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection.

Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:

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