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Category: Travel

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

compliance-federal-ad-regulationsDid you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with.

Let me pause for a second to drive this last point home: An advertiser’s marketing partners are regulated just as thoroughly as their direct advertising efforts, and the advertiser is responsible for their partner’s actions! 

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

EyeforTravel Feature: The importance of monitoring for hotel price parity

imgresThe Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity.

The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night.

How Hotel Advertisers Can Monitor OTAs For Price Parity

 

hotel-listing-module-google-2The Search Monitor’s Hotel Price Parity Report tracks price parity in the hotel industry worldwide across property owners and online travel agents (OTAs). The report monitors the hotel listings module on Google, looking for price parity for the same property between resellers such as Expedia, Kayak and Travelocity.

Search Marketing Snapshot: CheapOAir was the April Click Leader

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to.

With summer travel already in full swing, we decided to see how the best of the best have been performing. For this Search Marketing Snapshot, we analyzed the Air Travel vertical during April 2016. In particular, we focused on CheapOAir, which we see often in our ad monitoring platform.

Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance

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The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo.

Key Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance

A key brand protection issue we’ve seen on the rise recently is unique to hotel brands. Similar to manufacturers, they need to make sure their resellers, the online travel agencies (OTAs), are in compliance with their listed room rates.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Search Engine Land Series: Effective Brand Protection Techniques

Part 7 of our Brand Protection series is here!

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The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection.

Part 7 provides specific tips to search marketers on how to deal with a rival trying to steal a SERP spot where your brand belongs, along with examples of companies who are doing it right.

Search Engine Land Series: Enforcing Your Brand Protection Strategy

Part 6 of our Brand Protection series is here!

Search Engine Land - Brand Bidding Part 6 - The Search Monitor

The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection.

Part 6 provides specific tips to search marketers on the enforcement options for their brand bidding strategy. They are:

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