Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Customize My Results

Configure the Crawler

Configure the Crawler

Send My Ad Activity

Close Icon

Form Content Start

Show Me:
Pick Engines:
National / Local

Section Break

This field is for validation purposes and should be left unchanged.

Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon
  • Hidden

Close Icon

Build my package

Complete the form on the right to get a customized quote. One of our experts will be in touch with you shortly.

Close Icon
  • Hidden

Category: Travel

9 New Year’s Resolutions for Search Marketers

As the new year quickly approaches, have you thought about the resolutions you should make when it comes to your online advertising? We have.

Here is a list to inspire you to make your 2020 resolutions. We would love to hear your resolutions and work with you to achieve them in 2020.

Are You Missing Average Rank Already? We LOVE Data™

On September 30th Google Ads removed the Average Rank metric from Google Ads. If you still want to track your average rank, don’t worry—The Search Monitor will still provide clients with average position for Google as well as all engines we monitor.

Are you missing the metric already? Wondering what The Search Monitor’s average rank report looks like? Here is a look at how top competitors in air travel have been ranking since Google Ads removed the metric. Average Rank can be charted within The Search Monitor to compare average rank over time for PPC and SEO listings. In addition to seeing the average rank for a specific time period, you can also track changes in rank compared to the previous time period. 

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

compliance-federal-ad-regulationsDid you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with.

Let me pause for a second to drive this last point home: An advertiser’s marketing partners are regulated just as thoroughly as their direct advertising efforts, and the advertiser is responsible for their partner’s actions! 

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

EyeforTravel Feature: The importance of monitoring for hotel price parity

imgresThe Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity.

The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night.

How Hotel Advertisers Can Monitor OTAs For Price Parity


hotel-listing-module-google-2The Search Monitor’s Hotel Price Parity Report tracks price parity in the hotel industry worldwide across property owners and online travel agents (OTAs). The report monitors the hotel listings module on Google, looking for price parity for the same property between resellers such as Expedia, Kayak and Travelocity.

Search Marketing Snapshot: CheapOAir was the April Click Leader

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to.

With summer travel already in full swing, we decided to see how the best of the best have been performing. For this Search Marketing Snapshot, we analyzed the Air Travel vertical during April 2016. In particular, we focused on CheapOAir, which we see often in our ad monitoring platform.

Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance


The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo.

Key Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance

A key brand protection issue we’ve seen on the rise recently is unique to hotel brands. Similar to manufacturers, they need to make sure their resellers, the online travel agencies (OTAs), are in compliance with their listed room rates.

Search Engine Land Series: 5 Key Brand Protection Trends

The final chapter (Part 8) of our Brand Protection series is here!

Part 8 - Search Engine Land Brand Bidding

The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection.

Read Part 8 to see the future of brand protection, including 5 key trends for search marketers:

Next Page »
Recommended Reading As an Amazon Associate I earn from qualifying purchases.