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COMPETITIVE MONITORING OVERVIEW

Drive better marketing results with enterprise-level precision.

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See the data in action!
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Your contact details will be used for the following purposes:
  1. To provide you with the information and/or services you have requested through this form;
  2. To keep you informed about future things that we think are impotant and relevant to either our product, your brand, or the industry.

You can unsubscribe to our communications using the unsubscribe link provided in email communication.

A link to our privacy policy can be found in the footer of this website.

  • Monitored Media:  SEM (PPC and PLA ads), SEO, Shopping Engines, & Display Ads on Mobile & Desktop
  • Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
  • Frequent Monitoring & Alerts:  Hourly crawling & real-time report updates
  • Data Access:  Web reports, excel export, excel plugin, API, or FTP.  Schedule reports & email them to anyone!
  • Search Marketing Visibility Score: Industry’s first holistic view of a company’s search presence. Learn More
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CONSOLIDATED CROSS-MEDIA INTELLIGENCE

One platform provides competitive monitoring intelligence on Paid & Organic Search, Shopping, & Display:

  • Paid Search: See KPIs such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. Includes remarketing
  • Organic Search:  Get rank and listing copy for universal search results including local, organic, news, shopping, and more.
  • Shopping:  View competitors, seller ratings & reviews, keywords, prices, page rank, and SOV, for both PLAs and shopping engines.
  • Display & In-App Mobile:  Find out where competitors’ ads are running, top-performing creatives, and publisher performance with Display Monitoring.
  • Paid, Organic & PLA Together:  Analyze performance across paid, organic, and PLA shopping search results in the same report.
  • Compliance & Ad Intelligence Together:  Get ad intelligence and compliance monitoring together in one platform!
  • Search Marketing Visibility Score: Grade your total-page search presence & get insights into where to spend next dollar.
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COMPETITIVE BENCHMARKING

Get benchmarking stats to gauge your competitive performance:

  • Share of Voice:  See how you compare against other advertisers and trend your SOV over time.
  • Ad Creatives:  Learn from our database of ad copy that is ranked by popularity and searchable by keywords and brand names.
  • Market Landscape:  Uncover all competitors in the market landscape, ranked by market reach and SOV across media.
  • Ad Spend, CTR, & Clicks: Make better decisions using precise paid search statistics.  Learn more.
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The-search-monitor-competitive-monitoring-business-development

Business Development & Sales Tool

Get smarter about prospecting using competitive monitoring:

  • Prospecting: Find prospects specific to the verticals that you service who are the best size for your business.
  • Lead Scoring:  Use competitive intelligence to score and rank your leads by ad spend, traffic volume & media channels used.
  • Vendor & Partner Identification:  Learn which ad tracking vendors and affiliate programs your prospects already use.  Track and get notified when vendors are switched or trialed in real time.
  • Presentations:  Create pitch decks that include the actual tactics used by your prospects and comparisons against competitors and your own proven track record.
  • Search Remarketing: Contact people using Google’s RLSA

MEDIA PLANNING & STRATEGY

Uncover answers with unprecedented visibility into the behavior of the market landscape. Use this knowledge to hone your media strategy.

Find out answers like:

  • Why Did My CPC Increase?   Find out if market changes impacted your cost per click.
  • Which Offer Types & Creatives Are Most Popular?   Uncover competitors’ offers and creatives, sorted by the most effective.
  • How Do I Compare Against Similar Advertisers?  Index yourself against others like you (e.g., similar size, industry).
  • Which Affiliates & Partners Compete with Me?  See which of your affiliates are stealing clicks from you.
  • Which Affiliates & Partners Help Me?  Learn which affiliates are symbiotic with you (e.g., help you cover more keywords and block out competitors.)  Learn about Super Affiliate strategies.
  • Where Do My Competitors Advertise?  See which media outlets, verticals, and keywords your competitors use. Dive deeper into how spending, traffic, and SOV is allocated across paid & organicsearch, shopping, & display.
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The Search Monitor Paid search monitoring lighthouse

LIGHTHOUSE

Lighthouse Logo  is a vertical library of historical paid & organic search data.

Key ad tracking features include:

  • 1,200+ Verticals:  View paid & organic search data grouped by vertical.  See full list of verticals.
  • Spend & Click Metrics:  Get paid search statistics for Google and Bing on ad spend, CPC, clicks & CTR.
  • Vertical Indexes:  Develop indexes across verticals of top advertisers to benchmark market reach, spend, clicks, & CPC.
  • Historical Data:  Get historical data starting in July 2013.
  • Ad Spend Accuracy.  Lighthouse ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click data, and search engine computations.  Learn about our precision data.

Learn more about industry ad tracking by visiting the What is Lighthouse?’ FAQ.

TECHNOLOGY & CUSTOMIZABLE REPORTS

We optimize intelligence & compliance using our SmartCrawler™ technology which adapts to the market as it evolves:

  • Randomized Crawling:  Crawl the competition using random times, keywords, and geographies.
  • Geo-Control:  Configure crawlers to focus on specific countries, languages, regions and/or cities. Geo-control is important if your business has a local focus like telecom or travel.
  • Vast Footprint:  Monitor worldwide and in native languages across 9+ search engines, 150K publishers, & thousands of apps.
  • Volume Capabilities:  Ad tracking available from one to 1 million keywords.
  • High Frequency:  Monitor hourly, with real-time report updates.  Learn about our precision data.
  • Auto-ID Affiliates:  Automatically detect the affiliate networks and IDs of each partner and determine who is in your affiliate program.
  • Custom Reporting:  Customize reports on the fly to meet your needs at any given moment.
  • Competitor Labels:  Group and label unlimited competitors or partners for easy filtering and comparing.
  • Report Access:  Easily access data via web reports & charts, API, excel export, scheduled email alerts, FTP, or excel query plug-in.
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CAN WE SHOW YOU OUR AD TRACKING DATA?

Give us a set of keywords, a competitor’s website, or one of our 1,239 verticals, we’ll show what we monitor.

Request a demo
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COMPETITIVE MONITORING SUPPORT

We’re here for you when you need help with the tools or data:

We’re here for you when you need help with the tools or data:

  • Take advantage of set-up resources when you first begin
  • Access our Ad Tracking Help Center including how-to videos, FAQs, and other training materials
  • Contact us via phone, email or live chat
Contact Us