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What PLA monitoring info do you provide?

We have the data that demystifies the PLA!

PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.

What is Lighthouse?

Lighthouse Logo  gives you detailed click and spend data by vertical!

It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc.  Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.

What are The Search Monitor’s most popular use cases?

Interactive Agencies

Automate repetitive research reports like competitive landscape information, trademark bidding, and affiliate activities. Use real intelligence to support business development efforts geared toward winning new clients.

Can you tell me the keywords my competitors are using?

Yes. If your competitors are using keywords that you have loaded into your campaign manager, we will identify them.

However, we do not have visibility into your competitor’s Google Ad Words account or Bing Ad Center Account.

Can I pull paid and organic stats into one report?

Absolutely. The Dashboard makes it easy to customize which data to include in reports, what format they will take, and how often you will receive them.

Easy-peasy lemon-squeezy.

How does geo-targeted ad monitoring work?

All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.

Why You Must Geo-Target Your Ad Monitoring

Why do Marketing Teams need an ad monitoring tool?

Marketing Teams need a powerful tool that provides the following benefits, in one easy-to-use place:

  • PPC monitoring
  • SEO monitoring
  • Shopping engine and PLA monitoring
  • Campaign performance benchmarks for any industry
  • List of Hot Competitors for any industry
  • Trended market share stats for all Hot Competitors
  • Alerts when a competitor performs a specific action.
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