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What types of offers do you monitor?

Offers, promotions, and product pricing are monitored in real-time as changes are made by advertisers, with hourly reports and alerts available.

Reports contain offers found in SEM ad copy text, on shopping engines, in PLA’s, and on landing pages.

How do I enter keywords into the ad monitoring platform?

The Search Monitor crawls online ads looking for the keywords you entered into the system. You have two ways to provide these:

1. Custom Keywords

Enter your own list of ad monitoring keywords into the platform, from 1 to a million. Include every variation you’d like monitored (see examples below). Change the list as often as you need. Don’t worry, these keywords stay within the walls of your account.

What affiliate activity do you monitor on Twitter?

Importance of monitoring Twitter for affiliate activity

  • Your affiliates will use any tool at their disposal to drive sales, and Twitter has become a favorite one
  • Just like with a search engine ad, affiliates display an advertiser’s URL or brand name in their tweet but then send the clicker through their affiliate link (for the sale credit)
  • All affiliate managers need a tool that monitors tweets every day of the year and allows the user to easily notify affiliates or vendors that a rule violation is occuring

What The Search Monitor captures for affiliate activity on Twitter

What PLA monitoring info do you provide?

We have the data that demystifies the PLA!

PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.

What is Lighthouse?

Lighthouse Logo  gives you detailed click and spend data by vertical!

It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc.  Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.

What languages do you monitor?

Afrikaans
Albanian
Amharic
Arabic
Armenian
Azerbaijani
Basque
Belarusian
Bengali
Bihari
Bosnian
Breton
Bulgarian
Catalan
Chinese (Simplified)
Chinese (Traditional)
Corsican
Croatian
Czech
Danish
Dutch
English
Estonian
Faroese
Finnish
French
Galician
Georgian
German
Greek
Guarani
Gujarati
Hausa
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Interlingua
Irish
Italian
Japanese
Javanese
Kannada
Kazakh
Khmer (Cambodian)
Kinyarwanda
Kirghiz (Kyrgyz)
Kirundi
Korean
Kurdish
Lao (Laothian)
Latin
Latvian
Lingala
Lithuanian
Macedonian
Malagasy
Malay

Malayalam
Maltese
Maori
Marathi
Moldavian
Mongolian
Nepali
Norwegian
Norwegian Nynorsk
Occitan
Oriya
Oromo
Panjabi (Punjabi)
Pashto
Persian
Polish
Portuguese
Portuguese (Portugal)
Quechua
Raeto-Romance (Romansh)
Romanian
Russian
Scottish Gaelic
Serbian
Serbo-Croatian
Shona
Sindhi
Sinhala (Sinhalese)
Slovak
Slovenian
Somali
Sotho (Sesotho)
Spanish
Spanish (Latin America)
Sundanese
Swahili
Swedish
Tagalog (Filipino)
Tajik
Tamil
Tatar
Telugu
Thai
Tigrinya
Tonga
Turkish
Turkmen
Twi
Uighur
Ukrainian
Urdu
Uzbek
Vietnamese
Welsh
Western Frisian
Xhosa
Yiddish
Yoruba
Zulu

What sites do you monitor?

Here’s a list of the online advertising currently monitored by The Search Monitor. Contact us to learn more, as we are adding new ones each month.

  • Search Engines:
    • Google (Google.com, Google Mobile, Google Search Network, Ask, AOL, & Google Contextual Network)
    • Yahoo (incl. Yahoo Mobile)
    • Bing
    • Baidu (China)
    • Yandex (Russia)
    • Naver (South Korea) Learn more
    • See one that is missing? Tell us!
  • Shopping Engines:
    • Product Listing Ads on Google & Yahoo
    • Amazon
    • Shopzilla
    • Pricegrabber
    • Google Shopping
  • Display Networks & In-App Mobile:
    • 60+ Display Networks, across 150,000+ publishers, & 50,000+ mobile apps
  • Social Networks:
    • Twitter is monitored for affiliate links
  • Affiliate/Partner Landing Pages:
    • Content monitoring of publisher landing pages for offer promotions like coupon codes, promo codes, credit card offers, or telecom offers

Global Footprint

What countries do you monitor?

Afghanistan
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Belarus
Belgium
Belize
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei Darussalam
Bulgaria
Burundi
Cambodia
Canada
Chile
China
Colombia
Congo
Congo, the Democratic Republic of the
Cook Islands
Costa Rica
Côte d’Ivoire
Croatia
Cuba
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Ethiopia
Fiji
Finland
France
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Guadeloupe
Guatemala
Guernsey
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Republic of
Kyrgyzstan
Lao People’s Democratic Republic
Latvia

Lesotho
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Malawi
Malaysia
Maldives
Malta
Mauritius
Mexico
Micronesia, Federated States of
Moldova, Republic of
Mongolia
Montserrat
Morocco
Mozambique
Namibia
Nauru
Nepal
Netherlands
New Zealand
Nicaragua
Nigeria
Niue
Norfolk Island
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Rwanda
Saint Helena
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Singapore
Slovakia
Slovenia
Solomon Islands
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Taiwan, Province of China
Tajikistan
Tanzania, United Republic of
Thailand
Timor-Leste
Tokelau
Tonga
Trinidad and Tobago
Turkey
Turkmenistan
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Zambia
Zimbabwe

Why is data from many other ad monitoring tools imprecise?

Many other tools get their data from sources that are not focused on quality data. The stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes.

  • Small Sample Sizes: Most data sources don’t use a large enough sample population
  • Low Frequency: Most vendors do not sample keywords with enough frequency, and therefore, they don’t see all of the advertisers. Accuracy in advertiser identification requires intense daily keyword queries. Most vendors only query keywords once per month. Lighthouse queries keywords multiple times per day. Lastly, infrequent querying of keywords leads to inaccurate predictions of rank and ad copy variations. Without an accurate prediction of rank and ad copy variations, you cannot compute ad spend, which requires an adjustment to CPC as rank fluctuates and as ad copy relevance fluctuates.
  • Inaccurate Click Data: Most vendors use a data source that cannot provide accurate click data. In order to compute essential metrics like budget, you have to capture clicks. Ad spend = clicks x cost per click.

Learn more about Our Precision Data and see the 13 reasons why our data is the absolute best in the business.

What makes The Search Monitor’s data so precise?

Precision starts with good data followed by time-tested algorithms pitted against real world experiences.

Good Data In

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