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What PLA monitoring info do you provide?

We have the data that demystifies the PLA!

PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.

What is Lighthouse?

Lighthouse Logo  gives you detailed click and spend data by vertical!

It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc.  Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.

What are The Search Monitor’s most popular use cases?

Interactive Agencies

Automate repetitive research reports like competitive landscape information, trademark bidding, and affiliate activities. Use real intelligence to support business development efforts geared toward winning new clients.

How can I easily sync my platform with yours?

Our system makes it easy to move large amounts of data between your system and ours.

  • Bulk Import & Export: Use this option to easily upload and export a file of some, or all, of your data
  • Excel Web Query: This option simplifies getting data from the system to excel. Creates connection with excel that is a time saver for anyone creating a weekly or monthly report with pivots, charts, or formulas
  • API Option: This option allows automatic creation of campaigns and retrieval of UI reports. Creates a connection between our system and client’s database making the process of getting data fully automated

Want to learn more about exporting your ad monitoring data?

Request a demo today!

Why should I buy an ad monitoring tool versus building one?

Many advertisers, agencies, affiliate networks, and OPMs believe they would be better off building a monitoring tool in-house versus buying a service from a provider like The Search Monitor. Below is a list of the reasons why buying is better than building when it comes to ad monitoring.

  • Code Changes: The search engines are constantly changing their code. The Search Monitor, for example spends 10-20 hours every week detecting the changes, learning about them, contacting the engines, and then adjusting our technology so that our monitoring technology captures reliable results. The search engines are notorious for providing little notice and detail on changes they made. This can easily become an IT Engineer’s part-time job.
  • Big Data: The data quantity you need to store is massive. Imagine 166 countries and 150+ different languages. Then imagine collecting data for every US state, metro area, and city. It’s huge. And if you want to crawl hourly like The Search Monitor does, it gets even massiver (is that a word? Probably not. But it gets the point across.)
  • Easy Interfaces: You need an easy-to-use interface to access and filter this massive amount of data to produce something relevant
  • Reporting & Exporting: You need flexibility in reports and exports. Some items need to be stored as URLs so they are easy to forward to the clients, partners, or the search engines
  • Scheduling & Alerts:You need a scheduling tool for your reports and your tools that is triggered by some pre-set activity
  • Team of Search Experts: You need a team of search engine experts to help make sense of some of the more confusing things that are captured.
  • Client Validation: When you use a provider like us, you benefit from our ability to validate our data estimates (e.g., ad spend and CTR) against our network of 1,000+ clients across 22 different verticals.

If you require a custom branded solution, that is not a problem – we are capable of white labeling.  White Labeling Features Include:

What benefits can I expect to see after working with The Search Monitor?

Here are a few common benefits our clients see after using our ad monitoring tools. These can happen in as little as 30 days:

  • A sharp reduction in CPCs after you stop partners from bidding on your branded keywords. One client reported that they saved $300K after detecting that re-sellers were bidding on their branded terms and stopped that activity
  • Increase in CTR from learning which ad copy generates the best click rates
  • Finding new affiliates for your program, ones that have been proven trustworthy and knowledgeable in your industry
  • Improvement in sale attribution after stopping affiliates from hijacking your URL and claiming last-touch credit for a sale
  • Save time: Detect trademark violations faster using our automatic email alerts
  • Get better responses from the search engines – we’ll make sure you send them exactly what they need to stop violations

Why is data from many other ad monitoring tools imprecise?

Many other tools get their data from sources that are not focused on quality data. The stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes.

  • Small Sample Sizes: Most data sources don’t use a large enough sample population
  • Low Frequency: Most vendors do not sample keywords with enough frequency, and therefore, they don’t see all of the advertisers. Accuracy in advertiser identification requires intense daily keyword queries. Most vendors only query keywords once per month. Lighthouse queries keywords multiple times per day. Lastly, infrequent querying of keywords leads to inaccurate predictions of rank and ad copy variations. Without an accurate prediction of rank and ad copy variations, you cannot compute ad spend, which requires an adjustment to CPC as rank fluctuates and as ad copy relevance fluctuates.
  • Inaccurate Click Data: Most vendors use a data source that cannot provide accurate click data. In order to compute essential metrics like budget, you have to capture clicks. Ad spend = clicks x cost per click.

Learn more about Our Precision Data and see the 13 reasons why our data is the absolute best in the business.

What makes The Search Monitor’s data so precise?

Precision starts with good data followed by time-tested algorithms pitted against real world experiences.

Good Data In

How does geo-targeted ad monitoring work?

All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.

Why You Must Geo-Target Your Ad Monitoring

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