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Search Engine Insights

Competitive Insights on Paid, Organic, and Shopping Ads

Paid Search Insights

Protect your best keywords, benchmark performance, and optimize your offerings.

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PLA Insights

Deep dive into shopping listings including rank trends, price points, and SOV.

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Organic Insights

Coordinate page share with paid ads & PLA’s, get organic KPI’s like page rank and SOV.

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Global Monitoring Technology

Built with Better Technology:

Optimal benchmarking relies on The Search Monitor’s SmartCrawler Technology, which adapts to the market as it evolves.

  • Real People: Our crawlers look like real people to elicit the same ads that a person receives.
  • Geo-Control: Vast worldwide footprint with configurable crawling by city, state, region, and country.
  • Randomized Crawling: To detect day parting, the crawler’s randomize crawl times, keywords, and geos.
  • Multi-Platform: Listings are crawled from desktop, tablet, iPhone, and Android points of view.
  • Captures Screenshots: View screenshots of the search results page and landing pages.
  • Customizable Keyword Lists: Develop your own keyword lists, integrate the list from your search engine account, or use our library of industry keywords for your analysis.

Paid Search

  • Benchmark.

    Trend KPI’s including rank, SOV, CPC, CTR, and impression share against other advertisers.

  • Grow Page Share.

    Compare your visibilty across paid, PLA, and organic in one report view to grow your page share.

  • Write Better Ads.

    Score the relevancy of your ad content, view competitors’ top ads, uncover offers and promotions in your industry, find out what competitors are bragging about.

  • Uncover Top Sellers.

    Quantify which retailers are promoting your brand the most and the least across paid, PLA, and organic ad units.

  • Combat Competitive Threats.

    Get the trends on movers in your industry, including alerts on new market entrants, and swings in market reach.

  • Find Opportunities.

    Discover new keyword opportunities in your industry.

Product Ads

  • Benchmark.

    Trend KPI’s including rank, SOV, and impression share against other advertisers.

  • Grow Page Share.

    Compare your visibility across paid, PLA, and organic in one report view to grow your page share.

  • Catch Undercutting.

    Monitor product pricing by brand, seller and product.

  • Uncover Top Sellers.

    Quantify which retailers are promoting your brand by measuring your brand reach across paid, PLA, and organic ad units.

  • Write Better Ads.

    Uncover offers and promotions in your industry & find out what competitors are bragging about.

        Organic Listings

        • Benchmark
          Trend KPI's including rank, SOV, and impression share against other advertisers by URL and TLD.
        • Grow Page Share
          Compare your visibility across paid, PLA, and organic in one report view to grow your page share.
        • Monitor Listing Content
          Uncover your best performing and worst performing content.
        • Analyze the Local 'Three' Pack
          Get rank and other information on advertisers that appear in the local section.
        • Hotel Map Listings
          Get ranking of sponsored and organic map listings, capture room rates, & view price parity between operators and OTA's.

        It pays to protect your brand

        12%

        of your clicks are lost to competitors who advertise on your branded search keywords

        10X

        higher CPCs on branded terms now than they were 4 years ago due to competition

        28%

        of affiliates do not comply, many knowingly practice affiliate fraud

        $100,000s

        of thousands of dollars are lost by retailers when publishers promote expired promo codes

        Here's Why the Biggest Brands Prefer the
        Search Monitor for Search Engine Insights

        The Search Monitor has been helping advertisers monitor online ads for compliance violations since 2008. The brands we work with know that we not only have the most powerful and customizable compliance monitoring platform, but also a team of in-house experts ready to support and innovate with each of our partners to make sure our platform meets their brand’s unique needs.

        Learn more about Search Engine Insights

        Our Clients

        The brands we work with trust our team of in-house experts who support and
        innovate to meet their unique brand protection needs.