Hotel Ad Monitoring

Monitor Google’s Hotel Results For Competitive Insights

Hotel price parity compliance

Google’s Hotel Results

  • Monitor Google’s hotel listings globally
  • Capture room rates, copy, offers, share-of-voice & average rank
  • Track price points of property owners and OTAs
  • Analyze hotel ads by city, brand name, and star rating
  • Provide time/date-stamped screenshot of ads
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Example of Hotel Ad Monitoring Data

Example of hotel ad monitoring data


Tools For Property Owners

The new service provides property owners with much-needed visibility into Google’s hotel listings. Property Owners can:

  • Run reports for a specific keyword, city, brand, and star-rating
  • See rates for the same property across different sellers’ websites
  • Create pricing trend charts and compare rates for similar date ranges and markets
  • Make smarter pricing decisions with near-real-time hotel pricing intelligence

Tools For Online Travel Agents

The new service also provides a valuable competitive tool for the OTAs. They can:

  • Run frequent reports of their different room rates by brand or city
  • Identify all OTA competitors appearing on their keywords
  • Track price points against other OTAs
  • Quickly adjust pricing to gain market share from competitors