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Education Expertise

Education advertisers need high-frequency, geo-targeted monitoring.

EDUCATION MONITORING HIGHLIGHTS

  • Monitored Media:  SEM, SEO, and Landing Pages on Mobile & Desktop
  • Compliance Monitoring: Monitor activities of affiliates/re-sellers and protect your brand from misuse
  • Clicks & Spend:  See the actual clicks, CTR, monthly spend, and CPC of any competitor
  • Geo-Targeting: Configure the country, region, and city, worldwide, across 9+ search engines. See list
  • Frequent Monitoring:  Hourly crawling & real-time alerts are available via web, API, or email.

Request a Demo    View 16 Competitive Monitoring tips

Compliance Monitoring for Education

Monitor Resellers and Competitors’ paid search ads and landing pages:

  • Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text.  Learn about trademark monitoring.
  • Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors.  Learn about Super Affiliate strategies.
  • Offer Compliance.  Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

  • Cross-Channel Reporting:  Get SEM & SEO stats in one report.
  • Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
  • Rankings: See ranking trends on SEM & SEO listings over time.
  • Market Visibility: Evaluate market share & page share trends.
  • Ad Copy: View copy, landing pages, duration & impression share.
  • Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
  • Spend & Clicks:  Get precision ad spend, CPC, clicks & CTR stats. Lighthouse-Logo-Letter-I
  • Ad Spend Accuracy.  Lighthouse Logo  ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click predictions from comScore_Inc  , and search engine computations.  Learn about our precision data

Reporting Features for Education

Reporting features include:

  • Custom Reports & Charts:  Use pre-defined reports or build your own.  Use simple filters or build your own ‘if-then’ logic.
  • Granular Data: Segment by vertical, keyword group, keyword, and competitors, or down to hour/date of crawl.
  • Geo-targeting:  Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
  • Screenshots & Landing Pages:  Get date & time-stamped screenshots of every search engine page & landing page.
  • Alerts & Scheduling:  Create custom alerts and then design and save your own email templates.  Email reports to anyone.
  • Advertiser Identification:  Automatically identify advertisers by type, such as affiliate, partner, or competitor.
  • Hot Competitors:  Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Can we show you our Education data?

Give us a keyword, a competitor’s website, or one of our 26 sub categories in Education, we’ll show what we monitor.

 

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