Travel Expertise

SEM Compliance Monitoring for Travel

Monitor Affiliates and Competitors’ paid search ads and landing pages:

• Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text.  Learn about trademark monitoring.
• Rank Rules on Paid Search: Enforce co-operative rank bidding rules with affiliates and competitors.  Learn about Super Affiliate strategies.
• Offer Compliance.  Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

• Cross-Channel Reporting:  Get SEM & SEO stats in a single report.
• Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
• Rankings: See ranking trends on SEM & SEO listings over time.
• Market Visibility: Evaluate market share & page share trends.
• Ad Copy: View copy, landing pages, duration & impression share.
• Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
• Spend & Click Metrics:  Get ad spend, CPC, clicks & CTR stats. 
• Ad Spend Accuracy.    ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click predictions from   , and search engine computations.  Learn about our precision data
• Benchmarks: See our Q4 2014 PPC Benchmark Guide for Travel

Reporting Features for Travel Advertisers

Reporting features include:

• Custom Reports & Charts:  Use pre-defined reports or build your own.  Use simple filters or build your own ‘if-then’ logic.
• Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
• Geo-targeting:  Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
• Screenshots & Landing Pages:  Get date & time-stamped screenshots of every search engine page & landing page.
• Alerts & Scheduling:  Create custom alerts and then design and save your own email templates.  Email reports to anyone.
• Advertiser Identification:  Automatically identify advertisers by type, such as affiliate, partner, or competitor.
• Hot Competitors:  Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Helpful Resources for Travel Marketers

• Guide: PPC Benchmark Guide for Travel (Q4 2014)
• Our Blog: All posts on the Travel vertical
• Google Research Report: The 2013 Traveler
• Press Release: FTC cracking down on deceptive advertising practices of affiliates