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Finance & Insurance Expertise

Financial advertisers need customized brand protection & ad intelligence. Plans start at $599/month

FINANCE & INSURANCE MONITORING HIGHLIGHTS

  • Monitored Media:  SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
  • Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
  • Customized Keywords:  Use your own list or our  Lighthouse Logo  library containing 1,200+ verticals.
  • Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
  • Frequent Monitoring:  Hourly crawling & real-time report updates available via web, API, or email.
  • Report Granularity:  Data segmented by verticals, unlimited competitors, keywords, or view data in raw form.

Request a Demo    Get PPC Benchmark Guide For Finance

Compliance Monitoring For Finance

Monitor Affiliates and Competitors’ paid search ads and landing pages:

  • Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text.  Learn about trademark monitoring.
  • Rank Rules on Paid Search: Enforce co-operative rank bidding rules with affiliates and competitors.  Learn about Super Affiliate strategies.
  • Offer Compliance.  Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

  • Cross-Channel Reporting:  Get SEM & SEO stats in a single report.
  • Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
  • Rankings: See ranking trends on SEM & SEO listings over time.
  • Market Visibility: Evaluate market share & page share trends.
  • Ad Copy: View copy, landing pages, duration & impression share.
  • Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
  • Spend & Click Metrics:  Get ad spend, CPC, clicks & CTR stats. Lighthouse-Logo-Letter-I
  • Ad Spend Accuracy.  Lighthouse Logo  ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click predictions from comScore_Inc  , and search engine computations.  Learn about our precision data
  • Benchmarks: See our PPC Benchmark Guide for Finance

Offer & Content Monitoring

Our rules engine analyzes offers and compares the offer language against ‘if-then’ logic rules:

  • Paid Search Ad Copy: Ensure correct offer language in paid search ads. Example: Can’t contain ‘free’ and ‘coupon’ together.
  • Landing Page Content: Analyze landing pages for offer copy to ensure correct promo language. Can find and alert you if any string of text is found (ex: wrong slogan or product details)
  • Special Offer Categories:  Auto-tag offers found in paid search ads into categories like free shipping, sales, deals, and free products.
  • Customize Rules:  Create your own rules with must-have language, negative language, and expiration dates using easy rule statements & ‘if-then’ logic. Example: Must contain ‘APR’ and cash back values but can not say ‘mileage.’
  • Publisher Lists:  Provide your own list of publishers or allow the crawlers to auto-detect where offers are running.

How To Monitor Finance & Insurance

  • Make sure keyword groups include trademarks, trademarks-plus, and negative keywords
  • Use Paid Ad Monitoring tools to detect ad copy violations (against FTC rules)
  • Run the Trademark Monitoring Report to detect trademark violations on paid search and local map listings
  • Run an Affiliate Monitoring Report to detect reseller issues
  • Use  Lighthouse Logo to analyze monthly ad spend and compare your budget with that of competitors and similar-sized advertisers
  • Perform content monitoring directly on affiliates’ sites, blogs, and landing pages.

Can we show you our finance and insurance data?

Give us a set of keywords, a competitor’s website, or one of our 62 sub categories in Finance & Insurance, we’ll show what we monitor.

 

Request a Demo