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Competitors, Trademarks, Brand Buzz, Affiliates - Download Data Sheet

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Who Really Owns Your Market?
If you aren't monitoring, then it's not you...
Market Timeline
12 am: It's Your Affiliate
Bidding on your branded terms.
1 pm: It's The Little Guy
Promoting a big sale that you didn't know about.
5 pm: It's Your #1 Competitor
Whose affiliates are bidding against you.
10 pm: It's You in Chicago
But, it's your competitor in the west, south, and east.
 

Step by Step Guide to Combat Trademark Abuse on Paid Search

SEM Managers Will Learn:

  • Trademark policies for Google, Yahoo!, & Bing explained
  • Legal options explored
  • Strategic and tactical options

About the Author:

Lori Weiman has been creating products for SEM and SEO marketers since 2002. Prior to The Search Monitor, Lori co-founded KeywordMax.com (now a division of Digital River, Inc.) which provides campaign optimization software to SEM marketers and agencies. Lori started her career at Time Warner Cable as part of the team responsible for inventing on-demand television. She has held executive level positions at several early stage ventures including Click Forensics, Webquarters, and Food.com. Lori holds a degree in business from Emory University, and a J.D. degree from the University of Baltimore School of Law.

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Step by Step Guide to Combat Trademark Abuse on Paid Search

SEM Managers Will Learn:
  • Trademark policies for Google, Yahoo!, Microsoft explained
  • Legal options explored
  • Strategic and tactical options