Step by Step Guide to Combat Trademark Abuse on Paid Search
SEM Managers Will Learn:
- Trademark policies for Google, Yahoo!, Microsoft explained
- Legal options explored
- Strategic and tactical options
About the Author:
Lori Weiman has been creating products for SEM and SEO marketers since 2002. Prior to The Search Monitor, Lori co-founded KeywordMax.com (now a division of Digital River, Inc.) which provides campaign optimization software to SEM marketers and agencies. Lori started her career at Time Warner Cable as part of the team responsible for inventing on-demand television. She has held executive level positions at several early stage ventures including Click Forensics, Webquarters, and Food.com. Lori holds a degree in business from Emory University, and a J.D. degree from the University of Baltimore School of Law.
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Step by Step Guide to Combat Trademark Abuse on Paid Search
SEM Managers Will Learn:- Trademark policies for Google, Yahoo!, Microsoft explained
- Legal options explored
- Strategic and tactical options
Competitors, Trademarks, Brand Buzz, Affiliates - Download Data Sheet
- Competitor Monitor: Measure market share, track ad copy changes, learn the best day parts, get alerted about special offers, uncover new competitors. Learn more>>
- Trademark Monitor: Catch trademark abuse on paid search, track brand buzz web wide. Learn more>>
- Affiliate Monitor: Monitor your affiliates for TOU compliance, watch paid search activities, monitor ad copy and landing page copy, recruit your competitors' affiliates. Learn more>>
Who Really Owns Your Market?
If you aren't monitoring, then it's not you...
If you aren't monitoring, then it's not you...
