Why do AOL and Ask.com show irrelevant ads 50% of the time?

July 28, 2014

Affiliate Managers, Retail
Irrelevant AOL search results - The Search Monitor

The Search Monitor tracks ads on search engines and shopping engines for competitive intelligence and for brand protection.   To be thorough, we cover the main search engine and their network partners. We have observed that Ask and AOL, both partners… Read more »

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Visit The Search Monitor at Affiliate Summit East August 10-12, 2014

July 25, 2014

Affiliate Managers
Logo - Affiliate Summit East 2014 The Search Monitor

The Search Monitor is excited to again be attending the Affiliate Summit East conference in NYC, one of the premier events to learn about advances in the complex world of affiliate marketing. Not only will be in attendance, we will have a… Read more »

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How to select the best affiliate monitoring tool for your business

July 22, 2014

Affiliate Managers
Affiliate-Fraud-Monitoring-The-Search-Monitor

Affiliate fraud is a serious threat to your business. We’d prefer not to say this, but it’s a fact of online marketing that should be dealt with instead of simply ignored. Why is it such a threat? If a business or… Read more »

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How to monitor search marketing relationships between cable giants & re-sellers

July 18, 2014

Agencies, Marketing Teams, Telecom
the-search-monitor-charter-resellers

The Search Monitor just completed this week’s industry snapshot of SEM trends, and this week we focused on the Cable Providers sub-sector of our Telecom vertical. Specifically, we wanted to focus on the complex search advertising relationship between two industry giants–Comcast and Charter–and… Read more »

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Why the Affiliate Channel is Well Suited to Reach Your Most Valuable Customers

July 14, 2014

Affiliate Managers
Affiliate Traction - The Search Monitor - Logo

A note to our blog readers: Below is a guest post from Greg Shepard from our partner Affiliate Traction, a leading affiliate management and growth company. When it comes to identifying your most valuable customers, marketers debate whether they should spend their budget… Read more »

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Google’s organic video results: How often do they appear across major verticals?

July 14, 2014

Agencies, Marketing Teams, Retail, Telecom, Travel
The Search Monitor - Videos in Google Results

We’ve all seen video ad results appear in Google after we perform searches. But how often do Google’s video results actually appear? Do they change by product category searched? Does the frequency change dramatically from month-to-month? Back in April we looked through… Read more »

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PPC Trends for Back To School Advertisers: July 2014

July 11, 2014

Agencies, Marketing Teams, Retail
the-search-monitor-most-popular-offers-back-to-school

The Search Monitor just completed this week’s industry snapshot of SEM trends, and this week we focused on back to school trends in retail. While everyone else may be in vacation mode, marketers are already gearing up for the back-to-school rush.   First, let’s share… Read more »

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The latest PLA trends: How often do they appear across major verticals?

July 8, 2014

Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
The Search Monitor - PLAs in Google Results

One of the most common questions we receive from SEM advertisers concerns the prevalence of PLA units in Google results. PLAs are the product listing ad units appearing on the right or left side of Google results that contain 4 or… Read more »

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How to transform an SEM agency’s business development person into a rock star

July 7, 2014

Agencies, Education, Finance & Insurance, Retail, Telecom, Travel
Chart - SEM MArket Share - The Search Monitor

If you’re responsible for business development at an SEM agency, it often feels like a perpetually uphill battle against the thousands of other agencies doing search marketing. What is especially challenging is that these other agencies have virtually the same pitch as yours: “Hey,… Read more »

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INFOGRAPHIC: How to drive more PPC clicks in the auto industry

July 7, 2014

Agencies, Marketing Teams
Search Monitor Automotive PPC Trends

Search is an integral part of any car buyer’s purchase process. In fact, 70% of all car shoppers reported using a search engine, even higher than the percentage using the automakers’ websites (65%). Check out this infographic from Search Monitor client… Read more »

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