Bloggers & The FTC: How & when to disclose paid endorsements

July 27, 2016

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor recently had a chance to sit down with an expert in government ad regulations for bloggers, Tricia Meyer. We asked her 3 tough questions about the topic of paid endorsements, and specifically, when a blogger needs to disclose these… Read more »

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MarketingLand Series: Managing ad partners in the finance industry

July 21, 2016

Affiliate Managers, Agencies, Finance & Insurance
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The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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3 Competitive Monitoring Tips For The Advanced Search Marketer

July 18, 2016

Agencies, Marketing Teams
The-search-monitor-competitive-monitoring-media-planning-strategy

Want to know what your competitors are doing on search engines? And, what they spend? And, how you compare? Competitive Ad Monitoring is the answer, and our Lighthouse data is the best place to start. If you consider yourself an advanced search marketer,… Read more »

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MarketingLand Series: Managing ad partners in regulated industries

June 28, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail
MarketingLand - The Search Monitor manage regulated partners

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Which retailers have the highest share of voice for Google Shopping Ads?

June 27, 2016

Agencies, Marketing Teams, Retail
coleman tents share of voice

Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share… Read more »

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Why Manufacturers Need To Automate MAP Compliance

June 22, 2016

Marketing Teams, Retail
fitbit-pricegrabber

When monitoring for Minimum Advertised Price (MAP) Compliance, most manufacturers use outdated tools such as Excel or Google Alerts, or rely on their re-sellers to verify prices. That presents several problems: With thousands of constantly changing SKUs, and multiple shopping… Read more »

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How Hotel Advertisers Can Monitor OTAs For Price Parity

June 21, 2016

Agencies, Marketing Teams, Travel
Hotel price parity compliance

The Search Monitor’s Hotel Price Parity Report tracks price parity in the hotel industry worldwide across property owners and online travel agents (OTAs). The report monitors the hotel listings module on Google, looking for price parity for the same property… Read more »

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Which outdoor retailers have the highest search marketing visibility?

June 16, 2016

Agencies, Marketing Teams, Retail
smvs-campaing

If you’re planning a camping trip this summer, you’ve probably been researching camping gear.  We have a few guesses of which outdoor advertisers you likely saw in search results based on our Search Marketing Visibility Scores for popular camping searches. The Search… Read more »

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Search Marketing Snapshot: CheapOAir was the April Click Leader

June 7, 2016

Agencies, Marketing Teams, Travel
CheapOAir SEM performance

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to. With summer travel already in full swing, we decided to see… Read more »

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Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance

May 25, 2016

Agencies, Marketing Teams, Travel

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: Hotel Brands Will Adopt… Read more »

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