MarketingLand Series: Managing ad partners in the education industry

August 22, 2016

Affiliate Managers, Agencies, Education
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The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Most Popular PPC Offers in August 2016

August 18, 2016

Agencies, Marketing Teams
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Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Search Engine Watch Feature: 7 tips to increase Google Shopping ad revenue

August 17, 2016

Agencies, Marketing Teams, Retail

Google Shopping optimization is hot, hot, HOT right now! We teamed up with Ty Martin of Ad Bacon to assemble a list of seven tips to squeeze more revenue from Google Shopping Ads, which just got featured on Search Engine… Read more »

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EyeforTravel Feature: The importance of monitoring for hotel price parity

August 16, 2016

Agencies, Marketing Teams, Travel

The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity. The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at… Read more »

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Who’s Winning the Back-to-School Backpack Battle for PPC?

August 15, 2016

Agencies, Marketing Teams, Retail
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Which retailer had the highest search marketing visibility for backpack searches last week? It’s always fun to compare online marketing performance for retailers. In honor of back-to-school season, we focused on backpack searches and wanted to see which retailers had the highest search… Read more »

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MarketingLand Series: Managing ad partners in the retail industry

August 10, 2016

Affiliate Managers, Agencies, Retail
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The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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Bloggers & The FTC: How & when to disclose paid endorsements

July 27, 2016

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor recently had a chance to sit down with an expert in government ad regulations for bloggers, Tricia Meyer. We asked her 3 tough questions about the topic of paid endorsements, and specifically, when a blogger needs to disclose these… Read more »

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MarketingLand Series: Managing ad partners in the finance industry

July 21, 2016

Affiliate Managers, Agencies, Finance & Insurance
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The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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3 Competitive Monitoring Tips For The Advanced Search Marketer

July 18, 2016

Agencies, Marketing Teams
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Want to know what your competitors are doing on search engines? And, what they spend? And, how you compare? Competitive Ad Monitoring is the answer, and our Lighthouse data is the best place to start. If you consider yourself an advanced search marketer,… Read more »

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MarketingLand Series: Managing ad partners in regulated industries

June 28, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail
MarketingLand - The Search Monitor manage regulated partners

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries. If you haven’t been keeping up with the court cases involving… Read more »

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