What geo-targeting reveals about ad monitoring

February 8, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
geo-targeting

Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location. But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how… Read more »

Tags: , ,
Leave a comment

Content Monitoring Case Study for the Retail Industry

February 5, 2016

Affiliate Managers, Marketing Teams, Retail
Content Monitoring - Case Management System

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring technology typically relies on automated web crawling technology to look for specific instances of other advertisers behaving badly with a brand,… Read more »

Tags: , , , ,
Leave a comment

Is market share enough? Market Share & Search Marketing Visibility for Super Bowl ticket advertisers

February 2, 2016

Agencies, Marketing Teams
market-share-superbowl

Which advertisers have the highest market share for “Superbowl Tickets” keywords? And does high market share equal the highest search marketing visibility on your search ads? Let’s find out… What is Market Share? The Search Monitor’s SEM Market Share data expresses… Read more »

Tags: , , ,
Leave a comment

How to monitor remarketing ads to find hidden PPC trademark violations

January 28, 2016

Affiliate Managers, Agencies, Marketing Teams
Search Remarketing Ad - The Search Monitor

Search remarketing ads, often referred to as Remarketing Lists for Search Ads (RLSA), allow advertisers to run a unique AdWords campaign to people who previously visited their site. Advertisers adjust their PPC bids, ad copy, landing pages, and other campaign details in order… Read more »

Tags: , , , ,
Leave a comment

Search Engine Land & The Search Monitor launch series on brand bidding & PPC growth

January 27, 2016

Affiliate Managers, Agencies
Search Engine Land - Brand Bidding - The Search Monitor

Today, Search Engine Land published the first article in a series called “Brand Bidding & PPC Optimization. ” The Search Monitor created the 8-part series to help search marketers understand how brand bidding is the secret to driving greater PPC… Read more »

Tags: , , , ,
Leave a comment

Content Monitoring—The Dos and Don’ts for Online Advertisers

January 26, 2016

Affiliate Managers, Agencies, Marketing Teams, Retail
Brand Protection Shield - the Search Monitor

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may be asking…do advertisers… Read more »

Tags: , , , , ,
Leave a comment

Four Challenges Manufacturers Face With MAP Compliance

January 25, 2016

Marketing Teams, Retail
fitbit-pricegrabber

Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads… Read more »

Tags: , ,
Leave a comment

The Search Monitor presents brand protection tips at Search Insider Summit

January 21, 2016

Affiliate Managers, Agencies
Marriott - Brand Protection -The Search Monitor

Brand protection is a hot topic among PPC marketers who have realized that effective brand bidding and protecting branded searches is the next evolution in PPC optimization. The topic even received its own panel at last month’s Search Insider Summit in Utah. The panel was entitled… Read more »

Tags: , , ,
Leave a comment

Which fitness advertisers scored the highest for Search Marketing Visibility?

January 20, 2016

Agencies, Retail
search marketing visibility - fitness

It’s survival of the fittest when it comes to search marketing. With clicks being the end goal, visibility is the means to that end. The Search Monitor created the Search Marketing Visibility Score™ (SMVS) to help with this goal. It measures a company’s… Read more »

Tags: , , ,
Leave a comment

How hotels enforce OTA pricing in hotel listing ads

January 19, 2016

Agencies, Marketing Teams, Travel
deer-valley-listing

Looking for insights on Google’s hotel listing ads? Need a tool to help monitor the thousands of constantly changing room rates? Hotel advertisers have been asking for greater transparency into how properties are listed, when there is price parity between operators… Read more »

Tags: ,
Leave a comment
Next Page »