How to select the best affiliate monitoring tool for your business

July 22, 2014

Affiliate Managers
Affiliate-Fraud-Monitoring-The-Search-Monitor

Affiliate fraud is a serious threat to your business. We’d prefer not to say this, but it’s a fact of online marketing that should be dealt with instead of simply ignored. Why is it such a threat? If a business or… Read more »

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Why the Affiliate Channel is Well Suited to Reach Your Most Valuable Customers

July 14, 2014

Affiliate Managers
Affiliate Traction - The Search Monitor - Logo

A note to our blog readers: Below is a guest post from Greg Shepard from our partner Affiliate Traction, a leading affiliate management and growth company. When it comes to identifying your most valuable customers, marketers debate whether they should spend their budget… Read more »

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Google’s organic video results: How often do they appear across major verticals?

July 14, 2014

Agencies, Marketing Teams, Retail, Telecom, Travel
The Search Monitor - Videos in Google Results

We’ve all seen video ad results appear in Google after we perform searches. But how often do Google’s video results actually appear? Do they change by product category searched? Does the frequency change dramatically from month-to-month? Back in April we looked through… Read more »

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PPC Trends for Back To School Advertisers: July 2014

July 11, 2014

Agencies, Marketing Teams, Retail
the-search-monitor-most-popular-offers-back-to-school

The Search Monitor just completed this week’s industry snapshot of SEM trends, and this week we focused on back to school trends in retail. While everyone else may be in vacation mode, marketers are already gearing up for the back-to-school rush.   First, let’s share… Read more »

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The latest PLA trends: How often do they appear across major verticals?

July 8, 2014

Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
The Search Monitor - PLAs in Google Results

One of the most common questions we receive from SEM advertisers concerns the prevalence of PLA units in Google results. PLAs are the product listing ad units appearing on the right or left side of Google results that contain 4 or… Read more »

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How to transform an SEM agency’s business development person into a rock star

July 7, 2014

Agencies, Education, Finance & Insurance, Retail, Telecom, Travel
Chart - SEM MArket Share - The Search Monitor

If you’re responsible for business development at an SEM agency, it often feels like a perpetually uphill battle against the thousands of other agencies doing search marketing. What is especially challenging is that these other agencies have virtually the same pitch as yours: “Hey,… Read more »

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INFOGRAPHIC: How to drive more PPC clicks in the auto industry

July 7, 2014

Agencies, Marketing Teams
Search Monitor Automotive PPC Trends

Search is an integral part of any car buyer’s purchase process. In fact, 70% of all car shoppers reported using a search engine, even higher than the percentage using the automakers’ websites (65%). Check out this infographic from Search Monitor client… Read more »

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The Search Monitor’s Weekly Industry Snapshot: Life Insurance

July 3, 2014

Finance & Insurance
The Search Monitot - Life insurance - PPC Market Visibility Chart

The Search Monitor just completed this week’s industry snapshot of SEM trends, and this time we focused on the life insurance vertical. Insurance is a very interesting vertical to monitor. From past analyses of insurance advertisers we have seen that insurance CPCs… Read more »

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Infographic: Kenshoo uses Search Monitor data to shed light on key air travel trends in SEM

June 27, 2014

Agencies, Marketing Teams, Travel
Search Engine Watch Travel Vertical SEM Infographic from Kenshoo - Search Monitor

Kudos to one of our clients, Kenshoo, for producing another extremely insightful infographic on search marketing trends by industry. This time, they used our ad monitoring data to focus on the air travel vertical. (Last time, they produced this great… Read more »

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How the top metasearch travel sites compete for your business

June 26, 2014

Agencies, Marketing Teams, Travel
Market-Share-Travel-Booking-Services

With summer travel in full swing, we decided to take a look at the travel vertical for this week’s vertical landscape analysis. With new players added to the game all the time, we wanted to focus on the ‘metasearch’ sub-category… Read more »

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