Ad monitoring tools: The not-so-secret path to agency client retention

May 22, 2017

Agencies, Marketing Teams

If you’re a search marketing agency, client retention is key to your business. They say that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. So how can an… Read more »

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Gain monster paid search growth using competitive data

May 18, 2017

Affiliate Managers, Agencies

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 2 of her multipart series on SEM growth hacks. In part 2, Lori explains how competitive ad monitoring helps marketers make more informed strategic decisions…. Read more »

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AdWords’ most popular ad extensions (and how to use them!)

May 16, 2017

Affiliate Managers, Agencies, Marketing Teams

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks? Having recently launched our Ad Extension Monitoring Service, we decided to analyze 425 branded… Read more »

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3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
compliance-federal-ad-regulations

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

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10 most common uses for competitive search marketing data

April 28, 2017

Affiliate Managers, Agencies, Marketing Teams
search marketing data - forest for trees

Search marketers are trained to constantly focus on optimizing their campaigns. However, savvy marketers schedule time to lift their heads up from the trees of their campaigns and study the forest of their competitors actions. Imagine if you knew the answers to… Read more »

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Now Available: Guide to Managing Ad Partners In Regulated Industries

April 28, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate… Read more »

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4 hacks to get monster growth from PPC brand protection

April 20, 2017

Affiliate Managers, Agencies
Brand protection growth hack - search engine land - the search monitor

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of… Read more »

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7 simple ways to protect yourself from PPC trademark violations

April 20, 2017

Affiliate Managers, Agencies, Marketing Teams
trademark violations - the search monitor

For the past nine years, the Search Monitor has captured millions of PPC ads run on even more keywords, from search engines across the globe.  This perspective helps us identify trends to help our clients improve their ad campaigns. Lately,… Read more »

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URL Hijacking & Your Brand: 3 Tips To Protect Yourself

April 19, 2017

Affiliate Managers, Agencies
url hijacking threat levels

First things first: What is URL hijacking? URL Hijacking is when another advertiser creates a search engine ad using your Display URL and runs the click through a URL that isn’t yours (e.g. an affiliate link). It’s usually not an… Read more »

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GUIDE: How agencies use ad monitoring to win more pitches

March 30, 2017

Agencies

If you’re a digital agency pitching new search business, do you add insights from your ad monitoring tool into pitches and communications? The Search Monitor is excited to share a guide designed to help agencies win more pitches. Download the… Read more »

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