Brand Bidding Trend: Hotel Brands Will Adopt Price Parity Compliance

May 25, 2016

Agencies, Marketing Teams, Travel

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: Hotel Brands Will Adopt… Read more »

Tags: ,
Leave a comment

Brand Bidding Trend: URL Hijacking Will Continue to Impact Brands

May 23, 2016

Affiliate Managers, Agencies, Marketing Teams, Retail

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: URL Hijacking Will Continue… Read more »

Tags: ,
Leave a comment

Here’s why the frequency of your ad monitoring matters

May 23, 2016

Affiliate Managers, Agencies, Finance & Insurance, Retail

One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here are some guidelines that have proven successful with our… Read more »

Tags: , , , , ,
Leave a comment

Brand Bidding Trend: Manufacturers Will Adopt MAP Compliance

May 19, 2016

Agencies, Marketing Teams, Retail

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: Manufacturers Will Adopt MAP… Read more »

Tags: ,
Leave a comment

Brand Bidding Trend: Regulated industries will monitor beyond SERPs

May 17, 2016

Agencies, Finance & Insurance, Marketing Teams, Retail

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand Bidding Trend: Regulated Industries Will Monitor… Read more »

Tags: ,
Leave a comment

Brand Bidding Trend: Agencies will incorporate into best practices

May 11, 2016

Agencies

Looking to the future of brand bidding, we predict that brand bidding as an optimization tool will grow into an agency best practice. The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine… Read more »

Tags: ,
Leave a comment

RLSA Campaigns: 4 Things To Learn From Monitoring

May 9, 2016

Affiliate Managers, Agencies, Marketing Teams
rlsa-google-remarketing-search-monitor

Search remarketing ads, referred to by Google as Remarketing Lists for Search Ads (RLSA), allow advertisers to run a different AdWords campaign to people who have previously visited their site. Advertisers understand the incredible value this targeted group brings. They adjust their… Read more »

Tags: , , , ,
Leave a comment

Coupon Code & MAP Monitoring: How to protect your brand

May 5, 2016

Affiliate Managers, Agencies, Marketing Teams
Brand Protection Shield - the Search Monitor

Brand protection unfortunately never sleeps for the PPC marketer. Yes, there are affiliates, resellers, and competitors to monitor across paid and organic search. But then there are thousands of coupon codes and Minimum Advertised Price (MAP) policies that must be… Read more »

Tags: , , ,
Leave a comment

New Content Monitoring Feature: Customizable Search Areas

May 4, 2016

Affiliate Managers

The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations. Here’s how it works: User enters their custom search criteria (e.g., these 10 pages must include… Read more »

Tags: , , ,
Leave a comment

Search Engine Land Series: 5 Key Brand Bidding Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel
SearchEngineLand-logo

The final chapter (Part 8) of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand bidding. Read Part 8 to see the future of brand… Read more »

Tags: , , , , ,
Leave a comment
Next Page »