The Search Monitor featured as brand protection tool by Search Engine Watch

September 28, 2016

Affiliate Managers, Agencies

Read the full article to see why PPC brand protection is this year’s secret weapon for driving monster profits in paid search campaigns. You’ll see our brand protection case study on Avery Office Supplies, as well as other brand protection tools recommended by… Read more »

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5 Essential PPC Benchmarks to Help Monitor Competitors

September 26, 2016

Affiliate Managers, Marketing Teams
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How does your SEM performance compare to that of your competitors? If you answered that you are outperforming your industry as a whole, using a benchmark you found three years ago, that’s not going to cut it. No manager or… Read more »

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How PLA Special Offers Differ By Product Category

September 22, 2016

Affiliate Managers, Retail
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Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility  is to use the popular PLA Special Offers field. This… Read more »

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Don’t Let Hotel Price Parity Keep You Up At Night

September 21, 2016

Affiliate Managers, Marketing Teams, Retail
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If you are in the marketing department for a hotel, monitoring for online travel agent (OTA) brand violations and price parity compliance probably keeps you up at night. It should, since OTAs have a strong incentive to disobey your pricing… Read more »

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Why robots should keep an eye on your minimum advertised prices

September 19, 2016

Affiliate Managers, Marketing Teams, Retail
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Don’t worry. The robots we’re talking about here are the friendly kind, the ones we’ve programmed to automatically crawl prices on shopping engines like Google Shopping, Amazon, and Pricegrabber. They’ve been trained to spot resellers that break their manufacturers’ pricing… Read more »

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What Retailers Can Learn from Monitoring PLA Special Offers

September 12, 2016

Affiliate Managers, Retail
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Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page. But, how does a leading… Read more »

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Catching PPC Trademark Infringement by Affiliates, Partners & Competitors

September 8, 2016

Affiliate Managers, Marketing Teams
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Who’s keeping an eye on your trademarks in paid search? They are proven click-drivers, so you can rest assured that other advertisers are considering using them for their business. And they won’t be kind enough to ask your permission. If you’re not on… Read more »

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The Search Monitor now checks Amazon resellers for MAP compliance

September 7, 2016

Agencies, Marketing Teams, Retail
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  The Search Monitor has added Amazon to its list of shopping sites monitored, joining Google Product Listing Ads, Google Shopping, eBay, Pricegrabber, and Shopzilla. The new addition makes it easier for retailers to identify resellers who sell their products… Read more »

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MarketingLand Series: Managing your online pharmaceutical advertising

September 1, 2016

Affiliate Managers, Agencies, Marketing Teams
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The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of partner advertising in regulated industries. If you haven’t been keeping up with previous articles on Finance, Retail,… Read more »

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How to Monitor for Affiliate Program Compliance

August 29, 2016

Affiliate Managers, Marketing Teams
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Yes, most affiliates play by the rules. However, our ad monitoring data shows that there are still affiliates, whether knowingly or by accident, who break your program rules and cause harm to your brand and program performance. We’ve seen this since… Read more »

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