What’s the impact of recent Google Mobile changes on organic CTRs?

August 31, 2015

Marketing Teams
Best Buy Google Mobile - The Search Monitor

Google likes to experiment with its SERP for mobile users. A lot. The combination of limited real estate, rapidly changing mobile technology, and a hurried, location-sensitive user translates into a more challenging environment to deliver ads. The result has been that both… Read more »

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What’s the right amount of monthly PPC spend for your business?

August 19, 2015

Agencies, Retail
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It’s the question every Paid Search Manager would like to know. A great start to answering this admittedly tricky question is to learn how much your competitors spend each month. Like most PPC decisions, it begins with the data. But with PPC… Read more »

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The Search Monitor expands ad monitoring coverage to include Yahoo Mobile

August 12, 2015

Affiliate Managers
Yahoo Mobile monitoring coverage

Did you know that Yahoo Mobile is the third largest mobile ad network? As a result of its fast growth in the last year, we’ve expanded our mobile coverage to include Yahoo Mobile. Yahoo Mobile joins Google Mobile as options for… Read more »

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Office Depot or Staples: Who’s Winning the Back-to-School Battle for PPC?

August 11, 2015

Retail
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Which office supply retailer had higher search marketing visibility last week? It’s always fun to pit two retail giants against each other and compare their online marketing performance. This week we looked at Office Depot and Staples, and specifically at their scores… Read more »

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The Search Monitor grades financial advertisers for their July search visibility

August 5, 2015

Agencies, Finance & Insurance
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The Search Monitor releases search marketing visibility scores for Finance It’s August, which means it’s time to look back at the search visibility leaders in July. Last month, we produced our first Search Marketing Visibility Score report for retail and… Read more »

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Need to monitor hotel ads? We’re about to launch a new hotel ad monitoring service!

July 28, 2015

Affiliate Managers, Travel
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The Search Monitor Releases Sneak Peek of Its Hotel Ad Monitoring Service ORLANDO, FL (PRWEB) JULY 28, 2015 The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today provided a sneak-peek of its upcoming hotel ad… Read more »

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Cherishing the micro-moments of mobile phone shopping

July 23, 2015

Agencies, Marketing Teams, Retail
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We’re sure you’ve heard the buzz in online marketing circles about micro-moments. If not, an American Marketing Association blog post describes them as: A mobile moment that requires only a glance to identify and delivers quick information that you can either consume,… Read more »

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View The Webinar: Why Mobile First Matters For Affiliate Marketers

July 22, 2015

Affiliate Managers, Agencies, Retail
Webinar Slides - Cover Image - Mobile First & Affiliate Marketing - The Search Monitor

View The Presentation: Why Mobile First Matters for Affiliate Marketers Thanks to the 100+ affiliate marketers who signed-up for yesterday’s webinar on the importance of mobile in affiliate marketing. Tim Katlic from Savings.com and Lori Weiman from The Search Monitor provided a… Read more »

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Walmart increases its search marketing visibility leading up to Amazon’s Prime Day

July 17, 2015

Retail
Prime Day - Amazon vs. Walmart search marketing visibility

Prime Day’s done! If you listen to Amazon and Walmart officials talk about the July 15th day of deals, it sounds like it was a resounding success in providing consumers with Holiday season deals in July. If you listen to social… Read more »

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Sneak peek of Tuesday’s webinar on Mobile First & Affiliate Marketing

July 17, 2015

Affiliate Managers, Agencies, Retail
Mobile First Affiliate Marketing

The Mobile First Approach: Why It Matters In Affiliate Marketing Wondering what we’ll be discussing during Tuesday’s webinar on the importance of the Mobile First approach for affiliate marketing? Here are a few of the topics that Tim Katlic from Savings.com… Read more »

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