How leading mobile carriers scored for their search marketing visibility

March 4, 2015


It’s search marketing report card time for the mobile phone carriers! This week we used our Search Marketing Visibility Score to grade the six leading mobile phone carriers on keywords related to top-selling phones. The advertisers we graded during February were… Read more »

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What Retail Advertisers Can Learn from #TheDress

March 2, 2015

Agencies, Marketing Teams, Retail

White and gold, or blue and black? Which team are you on? It was hard to avoid the social media craze that #TheDress became at the end of last week, leaving the world divided about the color of a $70… Read more »

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Guide: How agencies can win more pitches with competitive data

February 25, 2015


It’s a dog-eat-dog world out there for agencies involved in a pitch. You claw your way to the top using any advantage possible over other applicants, which often involves dropping your price well below cost (and your dignity) to win the business. Bad dog…. Read more »

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Travel Advertisers: A better way to use search marketing benchmarks

February 25, 2015

Agencies, Marketing Teams, Travel

Benchmarks have always been a hot topic in the world of PPC measurement. After all, it’s often left up to the marketer to choose the benchmarks that will be used to evaluate their performance. In some respects, it’s like letting… Read more »

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SEM Industry Snapshot For Auto Advertisers: Repairs vs. Parts

February 24, 2015

Goodyear-Tirebuyer-Michelin-PPC performance - The Search Monitor

This week, The Search Monitor was curious how automotive advertisers were performing in the world of PPC. We pointed our competitive ad monitoring software at two big automotive sub-verticals—vehicle repair companies and vehicle parts and accessories—and compared them in terms… Read more »

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Which advertisers loved searchers the most on Valentine’s Day?

February 17, 2015

VDAY 2015 - Market Share for PPC Advertisers - The Search Monitor

It’s easy to see how Valentine’s Day and search engines go, well, hand-in-hand. It’s the time of year to search for gifts, restaurants, vacations, or even just videos of cats wearing Halloween costumes to take your mind off the Hallmark holiday. Whatever the… Read more »

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How well did Super Bowl advertisers support their ads on search engines?

February 13, 2015

Agencies, Finance & Insurance, Retail
Super Bowl Advertisers - Search Marketing Visibility - The Search Monitor - GoDaddy - Victorias Secret - Dove

Answer: $4,400,000. Question: How much did a 30-second ad cost during the 2015 Super Bowl? While it may seem like a big gamble for some, plenty of advertisers happily wrote that check to gain access to such a devoted and attentive demographic…. Read more »

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Affiliate Marketing & URL Hijacking: What it is and when to worry

February 11, 2015

Affiliate Managers
URL Hijacking Icon - The Search Monitor

What is URL Hijacking? URL Hijacking occurs when another advertiser creates an ad that looks like it’s your ad.  It happens within paid search ads, contextual ads, and in display network image ads. Paid Search Hijacking.  When URL Hijacking occurs… Read more »

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The Search Monitor releases PPC Benchmark Guides for Telecom & Automotive

February 5, 2015

Automotive, Telecom
PPC Guide Automotive Cover

          Better PPC benchmarks lead to better PPC performance. Last week we announced our PPC Benchmark Guides for advertisers in Finance, Retail, and Travel. Now it’s time to announce two more PPC Benchmark Guides for Q4… Read more »

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The Search Monitor releases its PPC Benchmark Guides for Travel, Retail & Finance

January 29, 2015

Finance & Insurance, Retail, Travel
PPC Benchmark Guide for Finance Industry - The Search Monitor

         Better PPC benchmarks lead to better PPC performance. It’s as simple as that, which is why we’re sharing our benchmark data with search marketers in three industries: Travel, Retail, and Finance. Each guide provides performance benchmarks from Q4… Read more »

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