The Search Monitor releases its PPC Benchmark Guides for Travel, Retail & Finance

January 29, 2015

Finance & Insurance, Retail, Travel
PPC Benchmark Guide for Finance Industry - The Search Monitor

         Better PPC benchmarks lead to better PPC performance. It’s as simple as that, which is why we’re sharing our benchmark data with search marketers in three industries: Travel, Retail, and Finance. Each guide provides performance benchmarks from Q4… Read more »

Tags: , , , ,
Leave a comment

What’s your Search Marketing Visibility Score™?

January 26, 2015

Marketing Teams, Retail
Search Marketing Visibility Score - Diagram

When consumers perform a search and analyze the results, they scan all sections of the page—Paid, Organic, and PLA—to find their answer. They usually don’t care where on the page their answer is, as long as they find it. Search… Read more »

Tags: , ,
Leave a comment

The Search Monitor talks affiliate marketing at Affiliate Summit West 2015

January 15, 2015

Affiliate Managers
The Search Monitor Affiliate Summit West 2015

It’s that time of year again when The Search Monitor heads to Vegas to try our luck at the Affiliate Summit West tables. This year we’re at table TT1012, so come and say hi to Art Vigil, Lori Weiman, and Jillian Howison. If… Read more »

Tags:
Leave a comment

The Search Monitor’s Top 14 Search Marketing Posts from 2014

January 5, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel
Travel Industry search marketing benchmarks

Happy 2015! Last year was filled with plenty of fascinating search and affiliate marketing activity. We saw significant changes in monthly PPC budgets, techniques to protect trademarks, methods for detecting affiliate fraud, creative ways to calculate a competitor’s CTR benchmark, ad… Read more »

Tags: , , , , ,
Leave a comment

Retail advertisers: How do your CTR and CPC benchmarks compare?

December 23, 2014

Retail
retail-ctr-cpc

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on six top spending groups within our top Retail verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher… Read more »

Tags: , ,
Leave a comment

Automotive advertisers: How do your CTR and CPC benchmarks compare?

December 22, 2014

Automotive
cpc-ctr-auto

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Automotive verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead… Read more »

Tags: , ,
Leave a comment

Telecom advertisers: How do your CTR and CPC benchmarks compare?

December 18, 2014

Telecom
tsm-telecom-ctr-cpc

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Telecom verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead… Read more »

Tags: , ,
Leave a comment

Travel advertisers: How do your CTR and CPC benchmarks compare?

December 18, 2014

Travel
tsm-travel-ctr-cpc

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Travel verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead… Read more »

Tags: , ,
Leave a comment

Travel SEM Snapshot: How does Cruise Direct dominate desktop and mobile searches?

December 12, 2014

Travel
Cruise PPC Market Share - Desktop Searches - The Search Monitor

This week’s SEM industry snapshot looks at the cruising sub-sector of our Travel vertical and the popular cruising search term ‘cruise booking’. We wanted to compare how three different leading cruise advertisers—Cruise Direct, Onboard, and Seabourn—scored in terms of market share on this term… Read more »

Tags: , , ,
Leave a comment

INFOGRAPHIC: 8 Key Search Marketing Insights from Black Friday 2014

December 7, 2014

Retail
The Search Monitor - Google PLA product listing ad units

The Search Monitor is proud to release our newest infographic on the most important SEM insights collected from monitoring the 2014 Black Friday weekend. Looking at Google data from November 27 to December 1, we collected data on competitiveness, ad copy,… Read more »

Tags: , , ,
Leave a comment
Next Page »