Coupon Code & MAP Monitoring: How to protect your brand

May 5, 2016

Affiliate Managers, Agencies, Marketing Teams
Brand Protection Shield - the Search Monitor

Brand protection unfortunately never sleeps for the PPC marketer. Yes, there are affiliates, resellers, and competitors to monitor across paid and organic search. But then there are thousands of coupon codes and Minimum Advertised Price (MAP) policies that must be… Read more »

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New Content Monitoring Feature: Customizable Search Areas

May 4, 2016

Affiliate Managers

The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations. Here’s how it works: User enters their custom search criteria (e.g., these 10 pages must include… Read more »

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Search Engine Land Series: 5 Key Brand Bidding Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel
SearchEngineLand-logo

The final chapter (Part 8) of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand bidding. Read Part 8 to see the future of brand… Read more »

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How the search marketing community can combat URL Hijacking and Trademark Bidding

April 26, 2016

Affiliate Managers, Marketing Teams
URL Hijacking Icon - The Search Monitor

Affiliates can be a powerful tool for brand protection, but it’s important to keep a watchful eye on their activities. And do it often. They may be good most of the time, but trust us, they are tempted often to be very,… Read more »

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Search Marketing Snapshot: Zappos scores big during February

April 25, 2016

Agencies, Marketing Teams, Retail
zappos snapshot

We all want to know how we compare to others. It’s human nature. And it’s especially important as search marketing professionals to set benchmarks based on the performance of industry leaders. This week, we decided to pick one specific industry… Read more »

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Search Engine Land Series: Effective Brand Bidding Techniques

April 20, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel
SearchEngineLand-logo

Part 7 of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand bidding. Part 7 provides specific tips to search marketers on how to deal with a… Read more »

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Which tax prep companies had the highest search marketing visibility?

April 20, 2016

Agencies, Marketing Teams, Retail
smvs - taxes

Did you get your taxes filed on time this year? Let’s hope so, because time is officially up, and tax season has come and gone. Now that we’ve all survived, let’s look at how the advertisers in the competitive tax prep… Read more »

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16 Tips for Using Competitive Data to Make Smarter SEM Decisions

April 18, 2016

Agencies, Marketing Teams

Want to learn about the online advertising activities of your competitors, partners, and industry? Imagine how powerful you would be as a marketer if you had regular access to the following information: Who are my competitors? Who are my industry’s leaders?… Read more »

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Using ad monitoring data to recruit the best affiliates

April 15, 2016

Affiliate Managers, Marketing Teams

Over five years ago, The Search Monitor began compiling a list of affiliates for our compliance monitoring clients. But why not make it available to the entire industry? So we did just that.  The Ultimate Affiliate Recruitment List is available… Read more »

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Search Engine Land Series: Enforcing Your Brand Bidding Strategy

April 6, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 6 of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand bidding. Part 6 provides specific tips to search marketers on the enforcement options for their… Read more »

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