Travel SEM Snapshot: Why does Kayak spend more than Orbitz on hotel keywords?

October 24, 2014

Agencies, Marketing Teams, Travel
Kayak versus Orbitz SEM CPC

It’s that time of year again when the cold weather approaches and consumers turn to travel comparison sites to plan their winter escape. It also makes it the perfect time to see how top-tier advertisers in this competitive space compare in terms of clicks… Read more »

Tags: , ,
Leave a comment

SEM Case Study: How Lighthouse Helps Financial Aid Companies

October 24, 2014

Agencies, Finance & Insurance
Lighthouse Logo - Power of TSM & comScore - ON WHITE

We recently sat down with one of our financial aid clients who started using our industry-focused Lighthouse product. We asked him three questions about the data he uses, what it tells him, and how it has impacted his business. If… Read more »

Tags: , ,
Leave a comment

Auto SEM Snapshot: Why did GM spend less and get more clicks than Chrysler did?

October 20, 2014

Agencies, Automotive, Marketing Teams
GM-Chrysler-SEM-Clicks-Spend-The-Search-Monitor

This week’s SEM snapshot looks at the high-spending world of automotive advertising. While we could have looked at third-party sites such as CarMax.com and AutoTrader.com, both of whom outspend most auto manufacturers, we focused on the brands instead. We started… Read more »

Tags: , ,
4 Comments

Luxury Retail SEM Snapshot: Why Did Marc Jacobs & YSL Pay So Much For Clicks?

October 15, 2014

Agencies, Marketing Teams, Retail
Yves St Laurent -Marc Jacobs - Alexander Wang - Fashion Keywords SEM Clicks spend

We focused this week’s SEM Snapshot on luxury retail advertisers and the relationship between their clicks and spend. In particular, we decided to go back to Q4 of 2013 for three top name luxury advertisers—Marc Jacobs, Yves St. Laurent, and… Read more »

Tags: , ,
Leave a comment

Hey Retailers! Want to monitor your competitors’ prices this holiday season?

October 12, 2014

Affiliate Managers, Agencies, Marketing Teams, Retail
Image-Price Monitor from the Search Monitor - Holiday Ad Monitoring

The Search Monitor has a monitoring tool in its ad intelligence platform aimed at retailers who want competitive price information in real-time. The Price Monitor report lets retailers enter a list of products they’d like to know more about. The Search Monitor scours… Read more »

Tags: , ,
Leave a comment

Auto Insurance SEM Snapshot: Why Does Farmers Get More Clicks than Esurance?

October 7, 2014

Agencies, Automotive, Finance & Insurance, Marketing Teams
Farmers & Esurance SEM Strategy

In The Search Monitor’s recent dive into SEM activity in the auto insurance industry, we uncovered a very interesting SEM scenario. We saw two industry leaders—Esurance and Farmers—that were in the same range of PPC spend in August but achieved… Read more »

Tags: , , ,
Leave a comment

SMX East: Protecting Your Brand from Fraud, Hijacking, Infringement & Other Threats

October 2, 2014

Affiliate Managers
Lori Weiman - The Search Monitor

Lori Weiman, the CEO of The Search Monitor, was proud to present “Protecting Your Brand from Online Fraud, Hijacking, Infringement & Other Threats” today at the SMX East conference in New York City. A great way to summarize Lori’s presentation… Read more »

Tags: , ,
Leave a comment

Telecom Case Study: How Ad Monitoring Helps SEM Advertisers

September 30, 2014

Agencies, Telecom
the-search-monitor-telecom-case-study

Client & Vertical Background The Search Monitor’s client is a leading advertising agency focusing on digital marketing. The agency’s client is a leading provider of cable and Internet services that sells direct-to-consumer as well as through retailers across the US. SEM in… Read more »

Tags: , , ,
Leave a comment

Want real-time offers & prices advertised in Q4? Get the Holiday Ad Monitoring Bundle!

September 29, 2014

Agencies, Marketing Teams, Retail

What Is The Holiday Ad Monitoring Bundle? The holiday bundle gives retail advertisers five essential ad monitoring services to stay ahead of competitors: 1)  Offer Monitoring:  Learn from competitors’ offers & quickly remove unauthorized offers. Learn More 2)  Price Monitoring:  Provide a list… Read more »

Tags: , , , , , , ,
Leave a comment

Telecom SEM Snapshot: How Does CenturyLink Use Its Resellers?

September 26, 2014

Affiliate Managers, Agencies, Marketing Teams, Telecom
number of resellers Century Link

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we focused on telecom and specifically one of the market leaders that operates in both cable and Internet: CenturyLink. What… Read more »

Tags: , , , ,
Leave a comment
Next Page »