Telecom SEM Snapshot: Why did T-Mobile pay more than Cricket for fewer clicks?

October 30, 2014

Agencies, Marketing Teams, Telecom
T-mobile versus Cricket Wireless search marketing clicks and spend - The Search Monitor

This week’s Industry SEM Snapshot focuses on telecom and specifically on our Mobile Phone and Accessories sub-vertical. We looked at click and spend data for this sub-vertical during September to see if any advertisers were paying too much or too… Read more »

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Hey Retailers! Get real-time offers and prices advertised by competitors in Q4.

October 26, 2014

Agencies, Retail
TSM - Holiday Bundle Ad - Square - No Button

Imagine how much you could increase retail sales if you had real-time knowledge of competitors’ offers and prices during Q4. That’s exactly what our new Holiday Ad Monitoring Bundle can do for retailers. It’s a combination of 5 monitoring services designed for… Read more »

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Travel SEM Snapshot: Why does Kayak spend more than Orbitz on hotel keywords?

October 24, 2014

Agencies, Marketing Teams, Travel
Kayak versus Orbitz SEM CPC

It’s that time of year again when the cold weather approaches and consumers turn to travel comparison sites to plan their winter escape. It also makes it the perfect time to see how top-tier advertisers in this competitive space compare in terms of clicks… Read more »

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SEM Case Study: How Lighthouse Helps Financial Aid Companies

October 24, 2014

Agencies, Finance & Insurance
Lighthouse Logo - Power of TSM & comScore - ON WHITE

We recently sat down with one of our financial aid clients who started using our industry-focused Lighthouse product. We asked him three questions about the data he uses, what it tells him, and how it has impacted his business. If… Read more »

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Auto SEM Snapshot: Why did GM spend less and get more clicks than Chrysler did?

October 20, 2014

Agencies, Automotive, Marketing Teams
GM-Chrysler-SEM-Clicks-Spend-The-Search-Monitor

This week’s SEM snapshot looks at the high-spending world of automotive advertising. While we could have looked at third-party sites such as CarMax.com and AutoTrader.com, both of whom outspend most auto manufacturers, we focused on the brands instead. We started… Read more »

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Luxury Retail SEM Snapshot: Why Did Marc Jacobs & YSL Pay So Much For Clicks?

October 15, 2014

Agencies, Marketing Teams, Retail
Yves St Laurent -Marc Jacobs - Alexander Wang - Fashion Keywords SEM Clicks spend

We focused this week’s SEM Snapshot on luxury retail advertisers and the relationship between their clicks and spend. In particular, we decided to go back to Q4 of 2013 for three top name luxury advertisers—Marc Jacobs, Yves St. Laurent, and… Read more »

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Hey Retailers! Want to monitor your competitors’ prices this holiday season?

October 12, 2014

Affiliate Managers, Agencies, Marketing Teams, Retail
Image-Price Monitor from the Search Monitor - Holiday Ad Monitoring

The Search Monitor has a monitoring tool in its ad intelligence platform aimed at retailers who want competitive price information in real-time. The Price Monitor report lets retailers enter a list of products they’d like to know more about. The Search Monitor scours… Read more »

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Auto Insurance SEM Snapshot: Why Does Farmers Get More Clicks than Esurance?

October 7, 2014

Agencies, Automotive, Finance & Insurance, Marketing Teams
Farmers & Esurance SEM Strategy

In The Search Monitor’s recent dive into SEM activity in the auto insurance industry, we uncovered a very interesting SEM scenario. We saw two industry leaders—Esurance and Farmers—that were in the same range of PPC spend in August but achieved… Read more »

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SMX East: Protecting Your Brand from Fraud, Hijacking, Infringement & Other Threats

October 2, 2014

Affiliate Managers
Lori Weiman - The Search Monitor

Lori Weiman, the CEO of The Search Monitor, was proud to present “Protecting Your Brand from Online Fraud, Hijacking, Infringement & Other Threats” today at the SMX East conference in New York City. A great way to summarize Lori’s presentation… Read more »

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Telecom Case Study: How Ad Monitoring Helps SEM Advertisers

September 30, 2014

Agencies, Telecom
the-search-monitor-telecom-case-study

Client & Vertical Background The Search Monitor’s client is a leading advertising agency focusing on digital marketing. The agency’s client is a leading provider of cable and Internet services that sells direct-to-consumer as well as through retailers across the US. SEM in… Read more »

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