The Search Monitor Interview: the Importance of Competitive Search Monitoring

April 15, 2015

Agencies, Marketing Teams
Media Shower Ken Barber- Importance of Competitive Search Monitoring

The Search Monitor’s VP of Marketing, Ken Barber, was recently interviewed by Media Shower as part of their Expert Interview program. The topic was the importance of keeping an eye on your competitors in the world of search engine marketing…. Read more »

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Which advertisers dominated the Easter search results?

April 6, 2015

Retail
PPC Market Share for Easter Advertisers - the Search Monitor

Happy Easter from The Search Monitor! Since Easter is an important time for many gift-related retailers, we’ve been keeping a close eye on paid search activity over the past week. We were especially curious to see which advertisers dominated the… Read more »

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Search Madness Round 4—Which advertisers won their brackets?

March 30, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Search Visibility - Finance

Which advertisers won our 2015 Search Madness Tournament? Three weeks ago we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine the winner for our finance, retail, travel,… Read more »

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Webinar Re-cap: How to Manage Your Paid Search Affiliates

March 26, 2015

Affiliate Managers
Front - Paid search affiliate management webinar

Thanks to the 100+ affiliate marketers who signed-up for yesterday’s webinar on managing paid search affiliates. Seth Barnes from Savings.com and Lori Weiman from The Search Monitor provided tips on how to get the most from the complex but vital… Read more »

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Search Madness Round 3—See who made it to the Finals

March 24, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Travel search marketing visibility

Which advertisers advanced to the Finals in our 2015 Search Madness Tournament? Two weeks ago we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine who advanced to the Final round…. Read more »

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Reminder: Affiliate Management Webinar on March 25th

March 23, 2015

Affiliate Managers, Agencies, Retail
Header - TSM & Savings Webinar - GTW

How To Manage Your Paid Search Affiliates: The Good, the Bad & the Ugly Reminder: Affiliate Management Webinar this Wednesday, March 25th at 11 PT, 2 ET! The upside to using paid search affiliates is undeniably huge. Many advertisers forget, however,… Read more »

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Search Madness Round 2—See which advertisers moved on

March 19, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Search marketing visibility scores - travel

Which advertisers moved on to the Final Four in our 2015 Search Madness Tournament? Last week we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine who… Read more »

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Four real-life applications for the Search Marketing Visibility Score

March 16, 2015

Agencies, Retail
Search Marketing Visibility Score - Examples

Since we launched our new Search Marketing Visibility Score in January, our clients have asked us for a view real-world examples of how they can use it for presentations to senior management, or to their clients (in the case of ad agencies). Below… Read more »

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It’s Search Madness time! See how leading advertisers score on search visibility

March 11, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
March Madness search marketing visibility - Insurance

Which advertisers will win our 2015 Search Madness Tournament? Are your NCAA brackets filled in yet? If so, you have time to check out a new kind of bracket—one that pits advertisers against each other in a battle of search marketing visibility. The… Read more »

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Webinar: How To Manage Your Paid Search Affiliates

March 11, 2015

Affiliate Managers, Agencies, Retail
Header - TSM & Savings Webinar - GTW

How To Manage Your Paid Search Affiliates: The Good, the Bad & the Ugly The upside to using paid search affiliates is undeniably huge. Many advertisers forget, however, how much time and effort is required to manage and properly optimize this… Read more »

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