H&R Block vs. TurboTax: Who won the PPC ranking battle before tax day?

April 15, 2014

Finance & Insurance
H&R Block vs. TurboTax for PPC Rank

Welcome to the Tax Day edition of the Search Monitor blog! We hope this is a day of celebration (refund)! We decided to look at the two big players in tax filing and see how they have been preparing for… Read more »

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A comprehensive look at SEM for auto insurance advertisers

April 14, 2014

Finance & Insurance
Vertical Spend Report - The Search Monitor - Vehicle Insurance

What’s the search landscape look like in the vehicle insurance vertical? This vertical is an interesting one to watch. Not only is it very competitive, they also sell an expensive product and can afford to bid very high for a… Read more »

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When you search for online degrees, what ads appear the most?

April 11, 2014

Education
Most seen ads for online degree programs Search Monitor

Last week we were curious about people searching for online degree programs, and how the different big names in that area were displaying their ads. We ran a post looking at the average ad rank for online degree keywords. As a… Read more »

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New geo-targeted hotel keywords added to Lighthouse Travel vertical

April 9, 2014

Agencies, Marketing Teams, Travel

We love helping our travel clients better monitor their online advertising. So, we’re happy to report we have added new geo-targeted hotel keywords into the Travel vertical for our competitive ad monitoring product, Lighthouse. The keywords cover mostly lodging searches… Read more »

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Credit Card Marketers: Do you know what the CARD Act is ?

April 4, 2014

Affiliate Managers, Finance & Insurance

Most advertisers are aware that the Federal Trade Commission, and its Bureau of Consumer Protection, is the watchdog for deceptive and unfair advertising practices. In the world of credit card marketing, however, there is a different federal organization charged specifically… Read more »

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How are ads performing for searchers of online degree programs?

April 4, 2014

Education
Education - Ad Rank Comparison The Search Monitor

Your ad rank is one of the leading drivers of your PPC performance. So how often do you compare it to a previous time period or, better yet, to a set of known or new competitors? And, how often do… Read more »

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How prevalent are PLAs in luxury retail searches?

April 2, 2014

Agencies, Marketing Teams, Retail
PLA Percentage in Luxury Retail The Search Monitor

Today, The Search Monitor is happy to share some more of our free data with our readers, many of which have been asking about Google’s Product Listing Ad units (PLAs).  It’s a hot topic because every retailer wants to be… Read more »

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How to create PPC spend & click benchmarks by industry

March 31, 2014

Agencies, Marketing Teams, Retail
The Search Monitor Kenshoo Guest post Chris Costello

Digital marketers are always looking for ways to contextualize their programs. How are we doing relative to others in our industry? Are we overspending? Underspending? Third-party data has long been one way to find that context, but coming up with… Read more »

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Telecom search marketers: Have you checked your PPC market visibility lately?

March 28, 2014

Agencies, Marketing Teams, Telecom
March Biznology Post from The Search Monitor - Market Share Mobile Phone Companies

One of the most common search marketing questions we hear from our telecom clients is: How am I performing against other telecom advertisers? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as… Read more »

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Avis vs. Hertz vs. Enterprise: Comparing PPC market visibility in Q1

March 27, 2014

Agencies, Travel
The-Search-Monitor-Paid-Search-Market-Visibility-Car-Rentals

The car rental business is an incredibly competitive one, especially when it comes to the search engines, where the majority of travelers begin their search for cars. The Search Monitor was curious how the major car rental companies were changing their… Read more »

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