22 helpful tools for search and affiliate marketers

June 29, 2015

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Search marketing resources from the Search Monitor

Let us make your job a whole lot easier! The Search Monitor has just doubled the size of its resource gallery for search and affiliate marketers. Check out 22 helpful tools for search and affiliate marketers, including: Guides Tips for… Read more »

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GUIDE: Updated PPC benchmarks for the auto industry

June 24, 2015

Automotive
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Looking to improve the performance of your auto industry search ads? Download the Q1 2015 update to our quarterly PPC Benchmark Guide For Auto Advertisers to see: 5 PPC metrics: Competition, Share, Rank, CTR & CPC 2 Benchmark Types: Top-tier… Read more »

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Telecom Advertisers: What SEM benchmarks do you use?

June 22, 2015

Telecom
telecom-cover-q1

Telecom advertisers typically benchmark their SEM performance against past results or generic future growth goals. The main challenge with self-benchmarking is that it doesn’t guarantee that you out-perform your competitors. Even a 30% reduction in CPCs in one quarter might cause… Read more »

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The Search Monitor provides updated PPC benchmarks to financial advertisers

June 17, 2015

Finance & Insurance
ppc benchmarks for Finance

Search advertisers at finance and insurance companies can afford to spend a lot on their PPC ads and still make a profit. They benefit from selling a high-value service that is often recurring and can pay a high CPC on the… Read more »

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How Chase.com uses the Google Display Network

June 16, 2015

Finance & Insurance
Display Ad Activity for Chase - The Search Monitor

Ever wonder how your competitors run their display ad programs? And which networks they use? The Google Display Network has been receiving a lot of attention lately, so we decided to focus on this network. And in particular, we selected… Read more »

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5 best practices for the Google Display Network

June 16, 2015

Agencies, Marketing Teams, Retail
3QDigital - Google Display Network - The Search Monitor

The Google Display Network (GDN) has been poo-poohed by some digital marketers because it’s not as effective at direct response as its AdWords cousin, paid search, and it doesn’t feature the targeting or programmatic buying capabilities of brand-awareness platforms like… Read more »

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The Search Monitor Releases PPC Benchmark Guide for Travel Advertisers

June 9, 2015

Agencies, Travel
travel-cover-q1

Running a PPC campaign in the travel industry has its challenges. You’ve got to keep an eye on your competitor’s offers, create numerous ad variations for cities and countries, and make sure your affiliates are obeying your program rules. On… Read more »

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Which PPC advertisers dominate search results for Vegas luxury hotel searches?

June 8, 2015

Travel
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U.S. searches for Vegas hotels don’t have the up-and-down seasonality that other hotel searches might have. In other words, it’s almost always the right time to be searching for where to stay in Vegas. We were curious which advertisers scored the… Read more »

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The Search Monitor discusses need to monitor remarketing Ads on Search Engine Land

June 8, 2015

Affiliate Managers, Agencies
Search Remarketing Ad - The Search Monitor

Search remarketing ads are a fairly easy tactic for wringing out some extra performance from your SEM campaigns. After all, what marketer wouldn’t want to create a separate list of extra-interested consumers, and then market differently to them? Have you ever thought it might be fun… Read more »

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The Search Monitor releases Retail PPC Benchmark Guide for Q1 2015

June 4, 2015

Agencies, Retail
PPC benchmarks for retail advertisers - The Search Monitor

The Search Monitor is happy to provide Paid Search advertisers with a Q1 2015 update to our popular Retail PPC Benchmark Guide. (Download our Q4 2014 retail PPC benchmark guide if you haven’t seen it. yet) The Q1 2015 guide provides: 5… Read more »

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