View Google’s most popular PLA special offers

May 12, 2015

Retail
PLA Special Offers

If you’re running PLAs, you definitely need to be using Google’s relatively new Special Offer link to make your ads stand out from the others. What’s the PLA Special Offer link? Click the example at right to see how it appears… Read more »

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Which PPC advertisers owned searches for last-minute Mother’s Day gifts?

May 11, 2015

Retail
Mothers Day Google searches 2015 - The Search Monitor

We pointed our ad intelligence platform towards Google searches for ‘last minute mother’s gift ideas’ in the week leading up to Mother’s Day 2015. We ran our PPC Market Share report from May 4-10, 2015 for US Google searches to learn two… Read more »

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How are your affiliates and competitors using search remarketing ads?

May 7, 2015

Affiliate Managers, Agencies
Search Remarketing Ad - The Search Monitor

Search remarketing ads are a fairly easy tactic for wringing out some extra performance from your SEM campaigns. After all, what marketer wouldn’t want to create a separate list of extra-interested consumers, and then market differently to them? Have you ever thought it might be fun… Read more »

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Why auto manufacturers should keep tabs on dealer advertising

April 30, 2015

Affiliate Managers, Automotive
Hyundai - Auto dealers using blowout in PPC ad copy - The Search Monitor

Are my re-sellers obeying my advertising rules? It’s definitely a question that should be on your mind if you manufacture cars and trucks. Most re-sellers (dealers) will obey your rules, since they want to continue re-selling your brands. But our… Read more »

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How to defend PPC spend decisions to managers or clients

April 28, 2015

Agencies

“I don’t think we should spend more on PPC. Our current amount is just fine.” Every Paid Search Manager has heard this. And many get caught off guard with how to respond. One of the most time-tested responses is to… Read more »

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Trademark Monitoring Case Study for IHG Brands

April 24, 2015

Affiliate Managers
IHG Trademark Usage Australia - The Search Monitor

Who’s keeping an eye on your trademarks online? Your trademarks have value to your business, so you can rest assured that someone else has considered using them to drive sales for their business. If you’re not constantly vigilant to trademark violations, you… Read more »

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New resource gallery for Search Marketers and Affiliate Managers

April 23, 2015

Affiliate Managers, Agencies
Search marketing resources from the Search Monitor

We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and… Read more »

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TurboTax provides interesting glimpse into Tax Season PPC

April 20, 2015

Affiliate Managers, Finance & Insurance
Coupon Scoop SERP for TurboTax search - the Search Monitor

See that in your rear-view mirror? That’s Tax Day. Hooray! For most Americans who didn’t delay the inevitable and file an extension, they’re done and on to happier pursuits. The Search Monitor, on the other hand, has been waiting until now… Read more »

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The Search Monitor Interview: the Importance of Competitive Search Monitoring

April 15, 2015

Agencies, Marketing Teams
Media Shower Ken Barber- Importance of Competitive Search Monitoring

The Search Monitor’s VP of Marketing, Ken Barber, was recently interviewed by Media Shower as part of their Expert Interview program. The topic was the importance of keeping an eye on your competitors in the world of search engine marketing…. Read more »

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Which advertisers dominated the Easter search results?

April 6, 2015

Retail
PPC Market Share for Easter Advertisers - the Search Monitor

Happy Easter from The Search Monitor! Since Easter is an important time for many gift-related retailers, we’ve been keeping a close eye on paid search activity over the past week. We were especially curious to see which advertisers dominated the… Read more »

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