Webinar Re-cap: How to Manage Your Paid Search Affiliates

March 26, 2015

Affiliate Managers
Front - Paid search affiliate management webinar

Thanks to the 100+ affiliate marketers who signed-up for yesterday’s webinar on managing paid search affiliates. Seth Barnes from Savings.com and Lori Weiman from The Search Monitor provided tips on how to get the most from the complex but vital… Read more »

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Search Madness Round 3—See who made it the Finals

March 24, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Travel search marketing visibility

Which advertisers advanced to the Finals in our 2015 Search Madness Tournament? Two weeks ago we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine who advanced to the Final round…. Read more »

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Reminder: Affiliate Management Webinar on March 25th

March 23, 2015

Affiliate Managers, Agencies, Retail
Header - TSM & Savings Webinar - GTW

How To Manage Your Paid Search Affiliates: The Good, the Bad & the Ugly Reminder: Affiliate Management Webinar this Wednesday, March 25th at 11 PT, 2 ET! The upside to using paid search affiliates is undeniably huge. Many advertisers forget, however,… Read more »

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Search Madness Round 2—See which advertisers moved on

March 19, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Search marketing visibility scores - travel

Which advertisers moved on to the Final Four in our 2015 Search Madness Tournament? Last week we introduced our Search Madness tournament that uses our new Search Marketing Visibility Score to seed advertisers in 5 different brackets. Today, we re-ran their scores to determine who… Read more »

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Four real-life applications for the Search Marketing Visibility Score

March 16, 2015

Agencies, Retail
Search Marketing Visibility Score - Examples

Since we launched our new Search Marketing Visibility Score in January, our clients have asked us for a view real-world examples of how they can use it for presentations to senior management, or to their clients (in the case of ad agencies). Below… Read more »

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It’s Search Madness time! See how leading advertisers score on search visibility

March 11, 2015

Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
March Madness search marketing visibility - Insurance

Which advertisers will win our 2015 Search Madness Tournament? Are your NCAA brackets filled in yet? If so, you have time to check out a new kind of bracket—one that pits advertisers against each other in a battle of search marketing visibility. The… Read more »

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Webinar: How To Manage Your Paid Search Affiliates

March 11, 2015

Affiliate Managers, Agencies, Retail
Header - TSM & Savings Webinar - GTW

How To Manage Your Paid Search Affiliates: The Good, the Bad & the Ugly The upside to using paid search affiliates is undeniably huge. Many advertisers forget, however, how much time and effort is required to manage and properly optimize this… Read more »

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How leading mobile carriers scored for their search marketing visibility

March 4, 2015

Telecom
devin.sorensen@vivint.com

It’s search marketing report card time for the mobile phone carriers! This week we used our Search Marketing Visibility Score to grade the six leading mobile phone carriers on keywords related to top-selling phones. The advertisers we graded during February were… Read more »

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What Retail Advertisers Can Learn from #TheDress

March 2, 2015

Agencies, Marketing Teams, Retail
thedress-smvs

White and gold, or blue and black? Which team are you on? It was hard to avoid the social media craze that #TheDress became at the end of last week, leaving the world divided about the color of a $70… Read more »

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Guide: How agencies can win more pitches with competitive data

February 25, 2015

Agencies
agency-guide-cover

It’s a dog-eat-dog world out there for agencies involved in a pitch. You claw your way to the top using any advantage possible over other applicants, which often involves dropping your price well below cost (and your dignity) to win the business. Bad dog…. Read more »

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