Automotive advertisers: How do your CTR and CPC benchmarks compare?

December 22, 2014

Automotive
cpc-ctr-auto

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Automotive verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead… Read more »

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Telecom advertisers: How do your CTR and CPC benchmarks compare?

December 18, 2014

Telecom
tsm-telecom-ctr-cpc

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Telecom verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead… Read more »

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Travel advertisers: How do your CTR and CPC benchmarks compare?

December 18, 2014

Travel
tsm-travel-ctr-cpc

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Travel verticals. Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead… Read more »

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Travel SEM Snapshot: How does Cruise Direct dominate desktop and mobile searches?

December 12, 2014

Travel
Cruise PPC Market Share - Desktop Searches - The Search Monitor

This week’s SEM industry snapshot looks at the cruising sub-sector of our Travel vertical and the popular cruising search term ‘cruise booking’. We wanted to compare how three different leading cruise advertisers—Cruise Direct, Onboard, and Seabourn—scored in terms of market share on this term… Read more »

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INFOGRAPHIC: 8 Key Search Marketing Insights from Black Friday 2014

December 7, 2014

Retail
The Search Monitor - Google PLA product listing ad units

The Search Monitor is proud to release our newest infographic on the most important SEM insights collected from monitoring the 2014 Black Friday weekend. Looking at Google data from November 27 to December 1, we collected data on competitiveness, ad copy,… Read more »

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Financial advertisers: How do your CTR and CPC benchmarks compare?

December 1, 2014

Finance & Insurance
TSM - CTR vs. CPC for Finance - The Search Monitor

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on six top spending groups within our Finance & Insurance top-level vertical. Typically advertisers fall on a 45-degree line going from bottom-left to top-right,… Read more »

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Automotive SEM Snapshot: How can KBB.com and Cars.com catch CarGurus.com?

December 1, 2014

Agencies, Automotive
Used Vehicle PPC Market Share - KBB, Cars, CarGurus

This week we focused our vertical analysis on Automotive and specifically the world of used vehicle advertising. In particular, we looked at the non-manufacturer sites that aggregate listings from multiple vehicle makes and help shoppers find their perfect car. While past… Read more »

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4 SEM Charts to Produce When CPCs Rise Unexpectedly

December 1, 2014

Agencies, Finance & Insurance, Retail, Telecom, Travel
Mobile Banking - Market Share - the Search Monitor

It can be a moment of panic when your SEM analytics show an unexpected rise in your CPCs. The different scenarios start running through your mind: Did you make a strategic oversight? Is there a technical problem with bidding? Is a… Read more »

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5 Essential Search Marketing Videos to Improve Your Next Campaign

November 25, 2014

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
Essential SEM videos - The Search Monitor

The Search Monitor has assembled our five most popular videos on how to improve a search marketing campaign. Each one discusses a different search marketing tactic that can be optimized using competitive data. They are: Using Competitive Intelligence to Improve SEM, SEO… Read more »

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Who offers the lowest minimums for free shipping in Google’s PLA offers?

November 19, 2014

Agencies, Retail
The Search Monitor - Free Shipping Offers in PLA Special Offers

For the last two weeks The Search Monitor has been posting the most popular Special Offers appear in its PLA ad units for more than 60 categories of keywords. We list the specific details of the offer, including the expiration date… Read more »

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