The Search Monitor’s Industry Snapshot: Casinos

September 19, 2014

Travel
Casino Resort SEM Ad Copy

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we focused on travel and specifically the sub-sector of casinos. We were especially interested in the growing number of… Read more »

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Why does geo-targeting matter for competitive intelligence?

September 19, 2014

Agencies, Marketing Teams
the search monitor, affiliate monitor, compliance, URL hijackers

Advertisers get better and more powerful results from their ads when the ad is targeted and relevant to the end consumer. It’s that simple. There are several key criteria used to ensure proper targeting including: demographics, user intent/desire, and geography…. Read more »

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Ad Monitoring Checklist: How many items do you currently monitor?

September 17, 2014

Affiliate Managers, Agencies, Marketing Teams
Ad Monitoring Checklist - The Search Monitor

The Search Monitor has created the Ad Monitoring Checklist below to provide advertisers and their agencies with the correct SEM intelligence to monitor for their industry. How many are you currently monitoring, and how often? Want to learn more about ad monitoring? Learn more… Read more »

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Google will add ‘in stock nearby’ feature to PLAs for desktop users

September 15, 2014

Agencies, Marketing Teams, Retail
Google PLA in store nearby

Thanks to Venture Beat for sharing a story of a new PLA enhancement that should make retailers very happy. In their August 28 article “Google is now better at telling you when stuff is in stock nearby”, Venture Beat discusses how PLAs will… Read more »

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The CFPB issues another warning to credit card marketers

September 13, 2014

Finance & Insurance
CFPB Logo The Search Monitor

Credit Card Marketers: Are you carefully monitoring your marketing materials and those of your partners? If not, the Consumer Financial Protection Bureau might want to have a talk with you about some money you owe them. The CFPB issued a bulletin on… Read more »

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The Search Monitor’s Industry Snapshot: Automotive Advertisers

September 10, 2014

Marketing Teams
Automotive-advertising-monitoring-the-search-monitor

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we had two topics that we wanted to cover. So in addition to yesterday’s post on financial aid advertisers, we… Read more »

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The Search Monitor’s Industry Snapshot: Financial Aid

September 9, 2014

Agencies, Education, Marketing Teams
Student-Loans-Financial-Aid-The-search-monitor

This week, The Search Monitor focused its weekly industry snapshot on the intersection of our Education and Finance verticals. In particular, we wanted to analyze the PPC strategies surrounding ads for financial aid and student loans. How advertisers are promoting student… Read more »

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SEM Case Study: How Ad Monitoring Helps Luxury Beauty Advertisers

September 7, 2014

Retail
beauty-brush

Client & Vertical Background The Search Monitor’s client is a leading digital agency focusing on SEM. The agency’s client is an established prestige beauty brand that sells through retailers across the US and the world. They also maintain a smaller direct-to-consumer website. SEM… Read more »

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SEM Case Study: How Ad Monitoring Helps Insurance Advertisers

September 7, 2014

Finance & Insurance
the-search-monitor-finance-insurance-calculator

Client & Vertical Background The Search Monitor’s client is a leading media and communications agency. The agency’s client is a large insurance company with both offices and locally focused SEM campaigns throughout the US. In general, ad monitoring in the insurance vertical faces… Read more »

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The Top 5 Things I Learned by Monitoring Competitors in Higher Education

September 4, 2014

Agencies, Education
Alexa Feckanin - The Search Monitor - Education PPC

When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Although competitor monitoring is one small piece to the puzzle, it’s an aspect of paid search that will… Read more »

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