Who offers the lowest minimums for free shipping in Google’s PLA offers?

November 19, 2014

Agencies, Retail
The Search Monitor - Free Shipping Offers in PLA Special Offers

For the last two weeks The Search Monitor has been posting the most popular Special Offers appear in its PLA ad units for more than 60 categories of keywords. We list the specific details of the offer, including the expiration date… Read more »

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Luxury Retail SEM Snapshot: How did Bric gain market share vs. Tumi?

November 18, 2014

Agencies, Retail
luxury-luggage-market-visibility

This week we return to analyzing the SEM behaviors of luxury retail advertisers. It’s both gift-buying and travel season, so we focused on market share trends over the past 12 months in our Luggage sub-vertical. (If you missed our previous Retail SEM snapshot, check out… Read more »

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7 Secrets to Create the Perfect 2015 SEM Budget

November 12, 2014

Agencies, Marketing Teams
Cover_-_7_Secrets_to_Planning_Perfect_SEM_Budget

Despite advances in technology, planning an SEM budget is still very challenging! It requires combining lots of historical data with frequently changing forecasts for your business, industry & competitors. If you miss a key number or include inaccurate data, the… Read more »

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Finance SEM Snapshot: Clicks speak louder than dollars for LendingTree & NetCredit

November 11, 2014

Finance & Insurance
TSM - Loans - LendingTree vs. NetCredit vs. QuickenLoans - The Search Monitor

This week we return to analyzing the SEM behaviors of financial advertisers. It’s an incredibly fascinating vertical to monitor due to the large budgets they dedicate each month to SEM. This time we singled out our Loans sub-vertical (of our 1,239 verticals) and… Read more »

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8 Ways Manufacturers can Benefit from Ad Monitoring

November 4, 2014

Affiliate Managers, Retail
Travelers Choice Ad Monitoring display ads

The Search Monitor’s suite of ad monitoring services has a lot to offer manufacturers. Our reporting can help a manufacturer’s digital marketing team make more informed decisions about both PPC strategy and greatly optimize (and often decrease) their budget. Here are 8… Read more »

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The Search Monitor posts most popular PLA Special Offers for free, every day

November 4, 2014

Retail
Know Special Offers in PLA

The Search Monitor has an early holiday gift for you: PLA Special Offers! We now capture an amazing piece of competitive intelligence for retail advertisers: Google’s new PLA Special Offer pop-up. Have you seen it? We capture everything you see… Read more »

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24 Days Until Black Friday! Are your SEM offers ready?

November 3, 2014

Retail
the-search-monitor-black-friday-SEM-lessons

With just 24 days until Black Friday weekend, have you set up your SEM monitoring to provide real-time insights and alerts about your product category and competitors? And, have you looked back at last year’s Black Friday SEM data to see how your… Read more »

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Telecom SEM Snapshot: Why did T-Mobile pay more than Cricket for fewer clicks?

October 30, 2014

Agencies, Marketing Teams, Telecom
T-mobile versus Cricket Wireless search marketing clicks and spend - The Search Monitor

This week’s Industry SEM Snapshot focuses on telecom and specifically on our Mobile Phone and Accessories sub-vertical. We looked at click and spend data for this sub-vertical during September to see if any advertisers were paying too much or too… Read more »

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Hey Retailers! Get real-time offers and prices advertised by competitors in Q4.

October 26, 2014

Agencies, Retail
TSM - Holiday Bundle Ad - Square - No Button

Imagine how much you could increase retail sales if you had real-time knowledge of competitors’ offers and prices during Q4. That’s exactly what our new Holiday Ad Monitoring Bundle can do for retailers. It’s a combination of 5 monitoring services designed for… Read more »

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Travel SEM Snapshot: Why does Kayak spend more than Orbitz on hotel keywords?

October 24, 2014

Agencies, Marketing Teams, Travel
Kayak versus Orbitz SEM CPC

It’s that time of year again when the cold weather approaches and consumers turn to travel comparison sites to plan their winter escape. It also makes it the perfect time to see how top-tier advertisers in this competitive space compare in terms of clicks… Read more »

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