Paid Search & Shopping Monitoring
Full visibility into the SEM activity of competitors, affiliates & industry leaders.
PAID SEARCH & PLA MONITORING HIGHLIGHTS
- Customized Keywords: Use your keywords or choose from our library of 1200+ virticals.
- Geo-Targeting: Monitor Ads in any country, state, and/or city, worldwide, across 9+ search engines. See list
- Frequent Crawling & Mobile Coverage: We crawl ads hourly on desktop, mobile and thousands of mobile apps
- Search Marketing Visibility Score: Industry’s first holistic view of a company’s PPC & SEO presence. Learn More
Paid Search & PLA Data
Unlimited reporting on all competitors and affiliates who advertise on your keywords.
- Cross-Channel Reporting: Get SEM, SEO & PLA in a single report.
- Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
- Rankings: See ranking trends on SEM & PLA ads over time.
- Market Visibility: Evaluate and compare market share trends.
- Ad Copy: View copy, landing pages, duration & impression share.
- Offers: Identify offers in ad copy like free shipping, sales, and promo codes – updated in real-time.
- Detailed PLA Stats (Full list of PLA stats)
- PLA Units. Find out which keywords have PLA units.
- PLA Sellers: See rank, SOV, product lists, ratings & reviews.
- PLA Products. Get prices, SOV by product, and ad copy.
- PLA Offers. See copy, offers, expiration date & codes
See Most Popular PLA Special Offers
- Compliance Monitoring: All packages come with compliance monitoring to track brand bidding & affiliate activity.
- Search Marketing Visibility Score: Grade your total-page search presence and get recommendations on where to spend next dollar.
Key features include:
- 1,200+ Verticals: View paid & organic search data grouped by vertical. See full list
- Ad Spend, Clicks, CTR: Get paid search statistics for Google and Bing including ad spend, rank, SOV, ad copy & landing page.
- Custom Indexes: Develop indexes across verticals to benchmark performance against similar advertisers.
- Historical Data: Get historical data for seasonal trending.
- Ad Spend Accuracy. Lighthouse ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click data, and search engine computations. Learn about our precision data.
Monitor how ads from competitors and partners appear on mobile devices and learn their geo-targeting and ad copy secrets. Find out how many mobile visitors they drive to their sites and how much they spend.
Then, use to justify greater mobile spend.
Mobile coverage includes:
- Google’s Mobile Network
- Bing’s Mobile Network
- In-app ads appearing in more than 60,000 apps
Paid Search & PLA Reporting Features
Platform features include:
- Custom Reports & Charts: Use pre-defined reports or build your own. Use simple filters or build your own ‘if-then’ logic.
- Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
- Geo-targeting: Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
- Screenshots & Landing Pages: Get date & time-stamped screenshots of every search engine page & landing page.
- Alerts & Scheduling: Create custom alerts and then design and save your own email templates. Email reports to anyone.
- Advertiser Identification: Automatically identify advertisers by type, such as affiliate, partner, or competitor.
- Hot Competitors: Create custom groups to categorize advertisers. Examples include top competitors, OTAs, or CSEs.
- Compliance Monitoring Included: Packages include compliance monitoring to track brand bidding & affiliate activity. Learn more.
PAID SEARCH & PLA MONITORING RESOURCES
Here are a few other helpful resources for paid search monitoring:
- Our blog articles on paid search monitoring
- Video walk-through of improving PPC campaign performance
- Our Data In Action: Analysis of special offer usage by retailers
- All blog articles on product listing ads (PLAs)