SEM Monitoring (Paid & PLA)

Full visibility into the SEM activity of competitors, affiliates & industry leaders.

PAID SEARCH & PLA MONITORING HIGHLIGHTS

  • Customize Keywords:  Use your own list or our  Lighthouse Logo  library containing 1,200+ verticals.
  • Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
  • Mobile Coverage: Monitor ads on Google Mobile, Bing Mobile, and in 60,000 mobile apps
  • Frequent Monitoring:  Use our hourly crawling & real-time report updates
  • Report Granularity:  Segment data by verticals, unlimited competitors, keywords, or use data in its raw form
  • Data Access:  View data using web reports, Excel export or plug-in, API, or FTP.  Schedule and email to anyone.
  • Search Marketing Visibility Score: Industry’s first holistic view of a company’s search presence. Learn More

Request a Demo      View 16 Competitive Monitoring Tips

Paid Search & PLA Data

Unlimited reporting on all competitors and affiliates who advertise on your keywords.

  • Cross-Channel Reporting:  Get SEM, SEO & PLA in a single report.
  • Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
  • Rankings: See ranking trends on SEM & PLA ads over time.
  • Market Visibility: Evaluate and compare market share trends.
  • Ad Copy: View copy, landing pages, duration & impression share.
  • Offers: Identify offers in ad copy like free shipping, sales, and promo codes – updated in real-time.
  • Detailed PLA Stats (Full list of PLA stats)
    • PLA Units.  Find out which keywords have PLA units.
    • PLA Sellers: See rank, SOV, product lists, ratings & reviews.
    • PLA Products.  Get prices, SOV by product, and ad copy.
    • PLA Offers. See copy, offers, expiration date & codes
      See Most Popular PLA Special Offers
  • Compliance Monitoring: All packages come with compliance monitoring to track brand bidding & affiliate activity.
  • Search Marketing Visibility Score: Grade your total-page search presence and get recommendations on where to spend next dollar.

Lighthouse

Use  Lighthouse Logo to uncover and compare metrics such as monthly ad spend and CTR/CPC by keyword, competitor, or vertical.

Key features include:

  • 1,200+ Verticals:  View paid & organic search data grouped by vertical. See full list
  • Ad Spend, Clicks, CTR:  Get paid search statistics for Google and Bing including ad spend, rank, SOV, ad copy & landing page.
  • Custom Indexes:  Develop indexes across verticals to benchmark performance against similar advertisers.
  • Historical Data:  Get historical data for seasonal trending.
  • Ad Spend Accuracy.  Lighthouse ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click data, and search engine computations.  Learn about our precision data.

Mobile Coverage

Monitor how ads from competitors and partners appear on mobile devices and learn their geo-targeting and ad copy secrets. Find out how many mobile visitors they drive to their sites and how much they spend.

Then, use to justify greater mobile spend.

Mobile coverage includes:

  • Google’s Mobile Network
  • Bing’s Mobile Network
  • In-app ads appearing in more than 60,000 apps

Paid Search & PLA Reporting Features

Platform features include:

  • Custom Reports & Charts:  Use pre-defined reports or build your own.  Use simple filters or build your own ‘if-then’ logic.
  • Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
  • Geo-targeting:  Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
  • Screenshots & Landing Pages:  Get date & time-stamped screenshots of every search engine page & landing page.
  • Alerts & Scheduling:  Create custom alerts and then design and save your own email templates.  Email reports to anyone.
  • Advertiser Identification:  Automatically identify advertisers by type, such as affiliate, partner, or competitor.
  • Hot Competitors:  Create custom groups to categorize advertisers. Examples include top competitors, OTAs, or CSEs.
  • Compliance Monitoring Included:  Packages include compliance monitoring to track brand bidding & affiliate activity.  Learn more.

PAID SEARCH & PLA MONITORING RESOURCES

Here are a few other helpful resources for paid search monitoring:

Can we show you our data?

Give us a set of keywords, a competitor’s website, or one of our 1,239 verticals, we’ll show what we monitor (including your competitors’ PLAs)

 

Request a Demo    View 16 Competitive Monitoring Tips