Posts Tagged: Popular Retail Offers

Retail PPC Insights from Cyber Week 2016

December 6, 2016

Retail

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »

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UPDATE: Walmart and Target Black Friday & Cyber Monday PPC battle

November 30, 2016

Agencies, Marketing Teams, Retail

And the final results are in. Who won the Black Friday/Cyber Monday battle?  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday… Read more »

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Walmart and Target engage in heated Black Friday PPC market share battle

November 17, 2016

Agencies, Marketing Teams, Retail

And as of this week, Target pulls ahead!  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and… Read more »

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Most popular Google Shopping Special Offers

November 16, 2016

Affiliate Managers, Retail

It’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads). In case you haven’t see our other Google Shopping posts… Read more »

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Most Popular PPC Offers for Halloween 2016

November 2, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Most popular Holiday PLA Special Offers: Gift Advertisers

October 24, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping… Read more »

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Most popular PLA Special Offers using Free Shipping

October 10, 2016

Affiliate Managers, Retail

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use… Read more »

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How PLA Special Offers Differ By Product Category

September 22, 2016

Affiliate Managers, Retail

Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility  is to use the popular PLA Special Offers field. This… Read more »

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What Retailers Can Learn from Monitoring PLA Special Offers

September 12, 2016

Affiliate Managers, Retail

Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page. But, how does a leading… Read more »

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Most Popular PPC Offers in August 2016

August 18, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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