Retail Expertise

Retail advertisers need powerful geo-targeting to stay ahead of competitors.

RETAIL MONITORING HIGHLIGHTS

  • Monitored Media:  SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
  • Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
  • Customized Keywords:  Use your own list or our  Lighthouse Logo  library containing 1,200+ verticals.
  • Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
  • Frequent Monitoring:  Hourly crawling & real-time report updates available via web, API, or email.
  • Report Granularity:  Data segmented by verticals, unlimited competitors, keywords, or view data in raw form.

Request a Demo    Get PPC Benchmark Guide For Retail

SEM Compliance Monitoring for Retail

Monitor Resellers and Competitors’ paid search ads and landing pages:

  • Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text.  Learn about trademark monitoring.
  • Rank Rules on Paid Search: Enforce co-operative rank bidding rules with resellers and competitors.  Learn about Super Affiliate strategies.
  • Offer Compliance.  Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & PLA Intelligence

Lighthouse Logo provides competitive intelligence on Paid, PLA & Organic Search:

  • Cross-Channel Reporting:  Get SEM, PLA, & SEO stats in a single report.
  • Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
  • Rankings: See ranking trends on SEM & PLA listings over time.
  • Market Visibility: Evaluate market share & page share trends.
  • Ad Copy: View copy, landing pages, duration & impression share.
  • SOV.  See SOV as promoted via direct-to-consumer and reseller reach for your products.
  • Spend & Click Metrics:  Get ad spend, CPC, clicks & CTR stats. Lighthouse-Logo-Letter-I
  • Ad Spend Accuracy.  Lighthouse Logo  ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click predictions from comScore_Inc  , and search engine computations.  Learn about our precision data.
  • Benchmarks: See our PPC Benchmark Guide for Retail

Coupon, Offer & Content Monitoring

Our rules engine analyzes offers and compares the offer language against ‘if-then’ logic rules:

  • Paid Search Ad Copy: Ensure correct offer language in paid search ads. Example: Can’t contain ‘free’ and ‘coupon’ together.
  • Landing Page Content: Analyze landing pages for offer copy to ensure correct promo language. Can find and alert you if any string of text is found (ex: wrong slogan or product details)
  • Special Offer Categories:  Auto-tag offers found in paid search ads into categories like free shipping, sales, deals, and free products.
  • Customize Rules:  Create your own rules with must-have language, negative language, and expiration dates using easy rule statements & ‘if-then’ logic. Example: Must contain ‘APR’ and cash back values but can not say ‘mileage.’
  • Publisher Lists:  Provide your own list of publishers or allow the crawlers to auto-detect where offers are running.

Display Monitoring

Get the inside track on your competition’s strategies to plan and buy advertising more efficiently.

  • Ad Creatives:  Get your competitors’ creatives including banner sizes and flash use. Quickly learn what works best.
  • Traffic Sources:  See which publishers and ad networks your competitors use.
  • Vast Reach:  Includes 160,000+ publishers, 65+ banner & contextual ad networks, 15+ countries, & 65,000 mobile apps.  See List.

Can we show you our retail data?

Give us a set of keywords, a competitor’s website, or one of our 528 sub-categories in retail, we’ll show what we monitor.

 

Request a Demo