Travel Expertise

Global coverage and geo-targeting leads to better monitoring in Travel.

TRAVEL MONITORING HIGHLIGHTS

  • Monitored Media:  SEM, SEO, Landing Pages, Twitter, Blogs, & Display Ads on Mobile & Desktop
  • Vast Footprint: Worldwide, 9+ search engines, 150,000+ publishers, & thousands of mobile apps. See list
  • Customized Keywords:  Use your own list or our  Lighthouse Logo  library containing 1,200+ verticals.
  • Geo-Targeting: Configure the country, region, and/or city, worldwide, across 9+ search engines. See list
  • Frequent Monitoring:  Hourly crawling & real-time report updates available via web, API, or email.

Request a Demo    Get The PPC Benchmark Guide for Travel

SEM Compliance Monitoring for Travel

Monitor Affiliates and Competitors’ paid search ads and landing pages:

  • Trademark Use on Search Engines: Detect use of your trademarks on brand, brand plus keywords, & in ad copy text.  Learn about trademark monitoring.
  • Rank Rules on Paid Search: Enforce co-operative rank bidding rules with affiliates and competitors.  Learn about Super Affiliate strategies.
  • Offer Compliance.  Ensure that offers in ad copy text and on landing pages match authorized promotions.

Lighthouse SEM & SEO Monitoring

One platform provides compliance monitoring with competitive intelligence on Paid & Organic Search:

  • Cross-Channel Reporting:  Get SEM & SEO stats in a single report.
  • Unlimited Competitors: Get reports on all competitors found advertising on your keywords.
  • Rankings: See ranking trends on SEM & SEO listings over time.
  • Market Visibility: Evaluate market share & page share trends.
  • Ad Copy: View copy, landing pages, duration & impression share.
  • Offers: Identify competitive offers in ad copy & on landing pages segmented by geo-target.
  • Spend & Click Metrics:  Get ad spend, CPC, clicks & CTR stats. Lighthouse-Logo-Letter-I
  • Ad Spend Accuracy.  Lighthouse Logo  ad spend data is a highly precise predictor of ad spend.  Stats are computed using a mixture of real-time monitored data, click predictions from comScore_Inc  , and search engine computations.  Learn about our precision data
  • Benchmarks: See our Q4 2014 PPC Benchmark Guide for Travel

Reporting Features for Travel Advertisers

Reporting features include:

  • Custom Reports & Charts:  Use pre-defined reports or build your own.  Use simple filters or build your own ‘if-then’ logic.
  • Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
  • Geo-targeting:  Configure the country, region, and or city. Available worldwide across 9+ search engines. See full list
  • Screenshots & Landing Pages:  Get date & time-stamped screenshots of every search engine page & landing page.
  • Alerts & Scheduling:  Create custom alerts and then design and save your own email templates.  Email reports to anyone.
  • Advertiser Identification:  Automatically identify advertisers by type, such as affiliate, partner, or competitor.
  • Hot Competitors:  Create custom groups to categorize advertisers. Examples include top competitors or resellers.

Can we show you our travel data?

Give us a set of keywords, a URL, or one of our 56 travel sub-categories, and we’ll show what we monitor.

 

Request a Demo