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The Benefits of Keeping a Close Eye on Brand Bidding

Agencies, Marketing Teams
How often do you look at who is bidding on your branded keywords? If your answer is “each quarter, when I update my SEM plan for my client,” then you are missing opportunities to protect your branded keywords and increase clicks.
Let's look at why monitoring the activity on your branded keywords should be a weekly activity and is a relatively painless way to improve PPC performance.