How PLA Special Offers Differ By Product Category
Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product's basic details.
Not sure what offers to run in this prominent field? The best way to start is by viewing our list of the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.
This week we look at how special offers differ by product category, and focus on Beauty & Personal Care. Let's look at an example from our ad monitoring software:
In the past, we have reported that 'Sale' was the most popular special offer across all verticals. However, as you can see above, Free Product is the most seen offer type in the Make-up & Cosmetics category.
Which retailers should monitor PLA Special Offers?
- Retailers who have a Google Merchant Center account
- Manufacturers who want to monitor how their approved retailers are appearing in search results
- Super-affiliates like Savings.com or RetailMeNot.com who want to see how their competitors are advertising
- Affiliate Managers who want to verify the product and offer compliance of their affiliates