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We have the data that demystifies the PLA!
PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.
What We Monitor: We capture and report on all shopping listings that appear in worldwide search results. This includes Product Listing Ads (PLAs) on Google and shopping listings on Yahoo and Bing. We monitor them similarly to paid search ads, with multiple query checks per day. PLA monitoring is included in our SEM package offering and also within .
Why It’s Tricky: PLAs require more intensive monitoring than other shopping listings. They change with each new search query (like paid search ads) which is different than shopping engine listings that change at a pace similar to organic listings.
PLA Stats We Capture
Best Practices With PLA Stats
Other PLA Resources
Importance of monitoring Twitter for affiliate activity
What The Search Monitor captures for affiliate activity on Twitter
Tools to use with twitter affiliate monitoring
Best practices for using Twitter’s affiliate activity data
The Search Monitor crawls online ads looking for the keywords you entered into the system. You have two ways to provide these:
Enter your own list of ad monitoring keywords into the platform, from 1 to a million. Include every variation you’d like monitored (see examples below). Change the list as often as you need. Don’t worry, these keywords stay within the walls of your account.
If you’d rather monitor the most popular keywords in your industry, we’ve got you covered. We created a keyword library containing millions of the most important keywords in paid search, SEO, and PLAs. This library, called Lighthouse, is organized into 1,200+ industry groups, each with dozens of sub-verticals. See grouping. We’ve been monitoring this list for years, so the history is already available.
See how it’s done! Request a demo and we’ll take your custom keywords, or a few of our Lighthouse ones, and show you what we know.Request a Demo
Keywords take on lots of different shapes and sizes, and you want to monitor all the valuable ones. A few examples:
Offers, promotions, and product pricing are monitored in real-time as changes are made by advertisers, with hourly reports and alerts available.
Reports contain offers found in SEM ad copy text, on shopping engines, in PLA’s, and on landing pages.
Retail Offer Reports Contain the Following Information:
The combination of pre-click and post-click data allows us to compute complex statistics such as:
Want to know more? Schedule a demo and we’ll show you how we do it. Request a Demo
Precision starts with good data followed by time-tested algorithms pitted against real world experiences.
Good Data In
The data source matters because the stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes. Good data requires:
Time Tested Algorithms
The Search Monitor relies on our VIP clients (all volunteer) who validate our calculations on an ongoing basis. This allows for adjustments as the market changes.
As marketers, we often accept lesser data sources because of a false belief that better data simply doesn’t exist. Well, it definitely does, and we are proud to have it.
Stop relying on bad data that leads to poor decisions. Get the only tool that brings the industry’s most accurate data together in one place. Visit Our Precision Data to see 13 reasons why we have the best data in the business.
Request a demo today!
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
Here’s a list of the online advertising currently monitored by The Search Monitor. Contact us to learn more, as we are adding new ones each month.
Request a demo today!
Antigua and Barbuda
Bosnia and Herzegovina
Congo, the Democratic Republic of the
Isle of Man
Korea, Republic of
Lao People’s Democratic Republic
Libyan Arab Jamahiriya
Micronesia, Federated States of
Moldova, Republic of
Saint Vincent and the Grenadines
Sao Tome and Principe
Taiwan, Province of China
Tanzania, United Republic of
Trinidad and Tobago
United Arab Emirates
Virgin Islands, British
Virgin Islands, U.S.
Many other tools get their data from sources that are not focused on quality data. The stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes.
Learn more about Our Precision Data and see the 13 reasons why our data is the absolute best in the business.
Our crawling technology monitors two pages deep on the SERP (search engine results pages). Some other providers only monitor page 1 of the SERP and miss important competitor and affiliate activity.
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.Request a Demo
Spanish (Latin America)