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We have the data that demystifies the PLA!
PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.
What We Monitor: We capture and report on all shopping listings that appear in worldwide search results. This includes Product Listing Ads (PLAs) on Google and shopping listings on Yahoo and Bing. We monitor them similarly to paid search ads, with multiple query checks per day. PLA monitoring is included in our SEM package offering and also within .
Why It’s Tricky: PLAs require more intensive monitoring than other shopping listings. They change with each new search query (like paid search ads) which is different than shopping engine listings that change at a pace similar to organic listings.
PLA Stats We Capture
Best Practices With PLA Stats
Other PLA Resources
Precision starts with good data followed by time-tested algorithms pitted against real world experiences.
Good Data In
The data source matters because the stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes. Good data requires:
Time Tested Algorithms
The Search Monitor relies on our VIP clients (all volunteer) who validate our calculations on an ongoing basis. This allows for adjustments as the market changes.
As marketers, we often accept lesser data sources because of a false belief that better data simply doesn’t exist. Well, it definitely does, and we are proud to have it.
Stop relying on bad data that leads to poor decisions. Get the only tool that brings the industry’s most accurate data together in one place. Visit Our Precision Data to see 13 reasons why we have the best data in the business.
Request a demo today!
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
Here are a few common benefits our clients see after using our ad monitoring tools. These can happen in as little as 30 days:
Many advertisers, agencies, affiliate networks, and OPMs believe they would be better off building a monitoring tool in-house versus buying a service from a provider like The Search Monitor. Below is a list of the reasons why buying is better than building when it comes to ad monitoring.
If you require a custom branded solution, that is not a problem – we are capable of white labeling. White Labeling Features Include:
Many other tools get their data from sources that are not focused on quality data. The stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes.
Learn more about Our Precision Data and see the 13 reasons why our data is the absolute best in the business.
Automate repetitive research reports like competitive landscape information, trademark bidding, and affiliate activities. Use real intelligence to support business development efforts geared toward winning new clients.
Paid Search Managers
Use ad copy reports to get the heads-up on competitive promotions. Protect brand bidding by monitoring your trademarks. Watch for competition from your own affiliate program.
Multi-Market Local Advertisers
Automate the monitoring of your position on local search results across multiple markets. Watch competitors’ ad campaigns for unique geo-targeted promotions.
Affiliate Managers & Compliance Teams
Ensure affiliates are following the requirements of your affiliate program on search. Identify the strength of your competitors’ affiliate programs on search. Ensure that claims and offers in ad copy are truthful and up-to-date.
Get the competitive landscape on universal search results. Use the data to tailor your organic strategy around page layout including organic, shopping, video, and local results.
Advertisers with Reseller Programs
Watch resellers to ensure that rank rules, keyword restrictions, and geographic requirements are followed. Ensure that current promotions are running and old promotions have been removed.Request a Demo
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.Request a Demo
Our system makes it easy to move large amounts of data between your system and ours.
Request a demo today!