Having collaborated with Search Engine Marketers for over fifteen years, The Search Monitor profoundly recognizes the importance of confidently allocating ad resources. This year, we announced Ad Armor, a powerful new tool to free up ad dollars by safely pushing traffic to your free organic listings without sacrificing traffic or conversions. Freeing up 20 – 40% of their paid ad budgets on keywords with strong SEO rankings without sacrificing clicks or conversions is a game-changer, and many brands are already taking advantage of it.
To build upon these advancements, The Search Monitor announced today that it has added a new Keyword Layout report for customers using its SEM Insights platform. This enhanced report shows the complete layout of the Search Engine Results Page, including critical metrics such as the % of paid ads, % of PLA Ads, and the page order of each organic section. This fresh view will serve customers in determining the allocation of resources towards specific ad units amid an ever-turbulent search market.