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Category: Affiliate Managers

What Is Content Monitoring & Why Does It Matter?

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers.

So why does content monitoring matter?

Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. 🙂

The Search Monitor’s LiveSERP Tool Is Now Online

Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool.

The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible to for users to run live web searches, from multiple cities, countries, engines, and platforms (mobile or desktop) on the fly. It’s the ultimate SERP preview tool for SEM and SEO. LiveSERP is free for The Search Monitor’s clients to use.

The Search Monitor Is Integrated with Tableau

The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API

Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology.

The Search Monitor Adds Amazon Visibility Benchmarking

Advertisers can now benchmark share of voice on’s search results using The Search Monitor’s competitive intelligence ad monitoring platform

Orlando, FL – October 22, 2018 – The Search Monitor has added a new feature to its monitoring of’s search results: the ability to create share of voice trend charts. This exciting addition lets advertisers benchmark visibility against competitors in Amazon search results.

The Search Monitor Adds Search Listings

The Search Monitor adds search listings to its competitive intelligence ad monitoring platform.

Orlando, FL – August 23, 2018 – Competitive intelligence for paid and organic listings on is now available from The Search Monitor. This exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.

The Search Monitor Announces the Release of Competitive Intelligence for Paid and Organic Listings on

Unprecedented Access to Competitive Intelligence for Organic and Paid Listings Gives Advertisers the Opportunity to Crush the Competition on

Orlando, FL – June 15, 2018 – The Search Monitor announces the release of competitive intelligence for paid and organic listings on Coming soon in Q2 2018, this exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.

The Search Monitor Sponsoring ShopTalk


Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations.

Established retailers and brands, startups, tech companies, investors, media, analysts and others come together at Shoptalk to learn, collaborate and evolve. Everyone benefits from rich interactions over four days packed with incredible content, wide-ranging exhibitors and productive networking.

9 Tips to Improve Your Online Advertising in 2018

Make it your goal in 2018 to improve your online advertising with these 9 tips:

1.Know which offers your competitors are running

Watch your offers to include the obvious and not so obvious. Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales.

Overall, 73% of paid search ads have some form of offer in ad copy text, including shipping, deals, sales or something for free. However, only 18% of paid search ads utilize callout text, with just 14% using both ad copy and callouts for offer messaging. Callout extensions are an effective tool to make your ads bigger and to emphasize your offers, like free shipping or coupon codes, thus leaving you more room in your actual ad copy for your message.

Most Popular Google Adwords’ Extensions in 2017

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks?

We analyzed 425 branded keywords from a variety of verticals to see which Google Adwords extensions appeared the most in 2017.

The Search Monitor Releases A New User Interface

The new release includes design and functionality enhancements to improve usability and shorten the time to insights.

ORLANDO, FL November 7, 2017

The Search Monitor, the leader in precision ad intelligence and compliance monitoring, today announced the release of a new and improved user interface. The new design improves workflow, speed to insights and mobile device capability.  

Lori Weiman, CEO of The Search Monitor elaborated on the benefits.  “We combined user feedback with UI best practices to help customers quickly find competitive insights and remove brand or affiliate violations.”

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