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Category: Affiliate Managers

NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them

We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them.

Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to look at some of the most pressing challenges that face the PPC team when it comes to optimizing campaigns, why they’re happening and how to tackle them.

5 Tips To Win In Sports Betting

SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be the biggest Super Bowl ever for online betting. No one knows whether the Rams or Bengals will win. But one thing we can be sure of – sports betting companies will all win big.

Sports betting is becoming big business in the United States. It is currently live and legal in 30 states plus Washington DC. Now that legal betting is expanding from online websites to mobile apps, the market is set to expand even more rapidly in the years to come. Just look at the money spent on sports betting in June 2018 vs. October 2021:

Retail stakes have never been higher…don’t get left behind

Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to grow 12.1% year over year this 2021 holiday season’, further underlying a renewed consumer confidence and perhaps, a return to the good times.

However, competition for customers online is reaching new heights. Data from Statista for 2020 showed that over 800,000 businesses launched in the US alone. A high number for sure, but in fact it accounts for just 10.7% of the world’s start ups last year. In a marketplace with no borders and boundaries competition comes from everywhere and anywhere.

5 Unexpected Benefits of Geo-Targeting

‘No-Brainer’

Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and the ability to adapt your strategy accordingly. But geo-targeting has other, often-overlooked applications in the world of search marketing.

Unexpected Benefits

Not only does it make your offer more compelling to the customer, but also conveys the feeling that this company understands me and the things I care about. Seeing a localized ad that ties in with local knowledge and cultural aspects I care about, means I am more likely to have a feel-good factor about the brand and their willingness to connect with me. This ‘customer-centric’ approach to marketing is not new, it’s been utilized in marketing for a long time, but in modern, scalable digital marketing has sometimes been lost in the day-to-day grind for more clicks and conversions. So not only can Geo-targeting your products and offers help secure more customers, it can also give additional softer marketing benefits that cannot be overlooked.

[PRESS RELEASE] The Search Monitor Launches New PLA Enhancement – Sellers Snapshots

The Search Monitor announces new enhancements for Product Listing Ads to help support the needs of Retail Marketers in Paid Search

Orlando, FL – October 18, 2021 –

[PRESS RELEASE] The Search Monitor Launches PLA Enhancements  

The Search Monitor announces new enhancements and added features for Product Listing Ads

Orlando, FL – September 28, 2021 – The Search Monitor announced today that it has released new and enhanced Product Listing Ads features. These exciting enhancements to The Search Monitor’s PLA Insights gives advertisers access to the most precise and comprehensive data available, resulting in the ability to make more effective campaign decisions and better compete in the online marketplace.

Search Spend in the Finance -A Look At The Investing Sub-Category in the UK

With the markets gyrating during the pandemic worldwide, investing has been challenging. The companies and platforms who help those invest and move money around have been capitalizing on the chaos. Here are some who increased their search spend in the UK in August.

ig.com (+69%)

NEWS: Nielsen Ad Intel Launches Search as a Media Type with Data from The Search Monitor

We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units.

Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models.

3 SEM Trends We’ve Seen In 2020

2020 so far has been a year of rapid change and new challenges for e-commerce and search engine marketers alike.  Today we are taking a look at  3 of the biggest trends that we have noticed in 2020.

PPC Automation 

One of the biggest trends we have seen in 2020 is PPC automation.
The use of artificial intelligence (AI) and machine learning (ML) is being used to  automate labor intensive and time consuming tasks associated with ads on major search engines such as Google or Bing.

Search Spend in the Tanning and Sun Care Vertical

This post is written by our Director of Global Accounts, Brian Buroker.

With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical.

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