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Category: Affiliate Managers

We LOVE Data™ — Most Popular Back To School Special Offers


We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results:

How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search

Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up.

The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration.

The Top Questions We Get Asked About Shopping Ad Monitoring

Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. But how do you know if they are converting the way they should?

Here are some of the most common questions we get asked about monitoring shopping ads.

The Top Questions We Get Asked About Brand Protection

trademark violations - the search monitor

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. 

So, what’s the answer? Brand Protection. Here are some of the most common questions we get asked about brand protection.

How To Use Competitive Intelligence to Get More Revenue From Google Shopping

Learn how you can optimize PLAs and see more revenue from Google Shopping.

Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. At the end of last year, advertiser investment in Shopping grew 33% in the quarter, compared to just 3% growth for text ads

The ultra-competitive landscape of Google Shopping Ads means advertisers need to be strategic and use every tool they can to squeeze as much revenue out of the channel as possible. Here’s how:

Brand Bidding Best Practices

Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the answer.

Let’s discuss the best practices of “how” to implement brand bidding campaigns.

10 Things You Never Knew About The Search Monitor

Think you know The Search Monitor? Here are 10 things you may not know: 

  1. Before The Search Monitor, the Founders started KeywordMax in 2003. KeywordMax was the first bid management tool to automate keyword bidding based on financial goals like CPA and ROI.
  2. We have exclusive access to account teams and technologists at the major search engines.
  3. We are based in Orlando, Florida, but have team members across the country. From coast to coast, and everywhere in between. 
  4. TSM CEO, Lori Weiman worked at Time Warner Cable as part of the team responsible for inventing on-demand television. You’re welcome
  5. We crawl search engines and websites as often as hourly in some cases, so you don’t have to.
  6. We capture data in more than 100 native languages.
  7. We can geo-target data by any country, state, metro area, city, even zipcode.
  8. We change our crawling technology weekly to adjust for the frequent, random, and often unexplained changes made by the search engines to how they serve ads. 
  9. The Search Monitor has been helping advertisers monitor online ads for compliance violations since 2008. 
  10. We have a team of in-house experts ready to support and innovate with each of our partners to make sure our platform meets their brand’s unique needs.

 

What Is Content Monitoring & Why Does It Matter?

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers.

So why does content monitoring matter?

Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. 🙂

The Search Monitor’s LiveSERP Tool Is Now Online

Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool.

The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible to for users to run live web searches, from multiple cities, countries, engines, and platforms (mobile or desktop) on the fly. It’s the ultimate SERP preview tool for SEM and SEO. LiveSERP is free for The Search Monitor’s clients to use.

The Search Monitor Is Integrated with Tableau

The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API

Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology.

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