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Category: Affiliate Managers

How To Navigate The Competitive Landscape of Online Sports Betting

Online sports betting is big business. In fact, the overall sports betting market is $41.7 billion according to the American Gaming Association.

If you haven’t heard, Google is lifting its longstanding ban on advertisements for fantasy sports services. The change will allow media buyers to advertise across Google Ads. But that also opens up opportunities for competitors and affiliates to bid on your brand and trademarks.

True or False—The Search Monitor Edition

Wanna play a game? How bout a little true or false to get to know The Search Monitor a little better? You game? Let’s play…

true or false - the search monitor

True or false…The Search Monitor is based in Orlando, Florida.

The FTC Releases Simplified Guide for Social Media Influencer Disclosures

We have talked for years about the importance of you and your partners and affiliates staying in compliance with federal regulations.

Now more than ever, with the abundance of social media influencers, this topic is crucial. This week, the FTC (the group in charge of regulating online ads) released a new guide, Disclosures 101 For Social Media Influencers. The guide includes tips on when and how to make good disclosures. Click here to download the PDF.

How to Stay In Compliance With Federal Ad Regulations

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads?

The common sense reasoning is:

Tips For Managing Partners in Retail

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence.

Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.”

What You Need To Know About Managing Partners & Affiliates In The Finance Industry

managing affiliates finance

If you are in the finance industry, you know how complex using advertising partners in highly regulated industries is. If you’re in the market for some helpful tips on managing your partners, you’ve come to the right place.

This post takes a look at how monitoring your affiliates can keep you off the government’s radar and improve your ad performance.

We LOVE Data™ — Most Popular Back To School Special Offers

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results:

How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search

Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up.

The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration.

The Top Questions We Get Asked About Shopping Ad Monitoring

Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. But how do you know if they are converting the way they should?

Here are some of the most common questions we get asked about monitoring shopping ads.

The Top Questions We Get Asked About Brand Protection

trademark violations - the search monitor

The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. 

So, what’s the answer? Brand Protection. Here are some of the most common questions we get asked about brand protection.

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