The Search Monitor’s New Release: Ad Extension Monitoring for AdWords Paid Search Ads
Oct 28, 2015
Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel
Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.
ORLANDO, FL - The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.
Company officials shared how it’s become a search marketing necessity for marketers to tweak and improve their ad extensions so their ads are more noticeable in a crowded search landscape. More attention on an ad is strongly correlated with more clicks.
There are compliance issues with ad extensions as well, since advertisers can commit trademark or affiliate violations in the call-out text sections.
The Search Monitor’s new ad extension monitoring features reports on all 12 available ad extensions. These include call outs, site links, phone numbers, social media statistics, locations, and other popular extensions.


Ad Extension Examples
- Call-outs: 'Free Shipping', '24/7 quotes', 'Same-day delivery'
- Sitelinks: Use to highlight pages, sign-up forms, blogs, etc.
- Ratings & Reviews: 'Selection: 8.5/10, Service: 9.5/10'
- Social Media Stats: Company has 1,356 followers on Google+
- Store Info: Address, phone, hours, 'Open Today', etc.