How do your CPCs compare to the industry benchmarks?
Source: Lighthouse — Google & Bing (Q2 2015)
Highlights From the CPC Chart
- Finance: As we have seen in the past, Finance saw the highest CPC of the five verticals. Advertisers in this highly competitive vertical have to pay to play. Finance is also the only vertical that saw top-tier advertisers spending more than what middle-tier advertisers spend. Usually the top-tier players benefit from their larger, more advanced status to pay less.
- Retail: Retail saw the lowest average CPC over the five verticals, with an average of $0.50 CPC. With lower average order values comes lower CPCs (usually).
- Telecom: Telecom saw the two highest CPCs, with teleconferencing coming in at $6.62 and Satellite coming in at $4.96 for the middle-tier advertisers.