Posts Tagged: Search Engine Land

The Search Monitor Detects and Brings Down PPC Fraud Ring

June 9, 2014

Affiliate Managers, Agencies, Marketing Teams

*originally published on Search Engine Land Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent… Read more »

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Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers

December 14, 2013

Agencies, Marketing Teams, Retail

*This article originally appeared in our Search Engine Land column on December 13, 2013 The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly… Read more »

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The Search Monitor Writes for Search Engine Land!

December 10, 2008

Agencies, Marketing Teams

We are writing for the Brandaid column now which appears on Wednesdays on Search Engine Land. Here is our first article: Reputation Management: That Brand Thief Stole My Clicks! You may not be aware of it, but brand thieves are… Read more »

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