*originally published on Search Engine Land Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent… Read more »
Tags: Compliance, Paid Ad Monitoring (SEM), Search Engine Land*This article originally appeared in our Search Engine Land column on December 13, 2013 The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly… Read more »
Tags: Free TSM Data, Lighthouse, Paid Ad Monitoring (SEM), Popular Retail Offers, Search Engine LandWe are writing for the Brandaid column now which appears on Wednesdays on Search Engine Land. Here is our first article: Reputation Management: That Brand Thief Stole My Clicks! You may not be aware of it, but brand thieves are… Read more »
Tags: Search Engine Land