*originally published on Search Engine Land
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.
Posts Tagged: Search Engine Land
Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
Dec 14, 2013
*This article originally appeared in our Search Engine Land column on December 13, 2013
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers which include two offers in the same ad.
The Search Monitor Writes for Search Engine Land!
Dec 10, 2008
We are writing for the Brandaid column now which appears on Wednesdays on Search Engine Land. Here is our first article: