Posts Tagged: Search Marketing Visibility Score

New Seller Reach reports help manufacturers boost sellers’ ad visibility

January 9, 2017

Agencies, Retail

The Search Monitor is excited to add powerful new Seller Reach reports to our ad monitoring platform. The reports use data collected worldwide from leading shopping sites such as Google Shopping, Amazon, eBay, PriceGrabber, and Shopzilla to evaluate how sellers promote… Read more »

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2017 Search Predictions: Mobile-first, search visibility & PPC brand protection

December 13, 2016

Agencies

For the second year, CPC Strategy asked us to contribute to their Search Predictions post. This year, the questions for each participant were: What trends are going to shape search in 2017? How can retailers best look to grow their… Read more »

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5 tips to help brands monitor online resellers

December 12, 2016

Agencies, Marketing Teams, Retail

The Search Monitor’s ad monitoring platform helps retail brands keep close tabs on their resellers. Since we launched the service, we’ve uncovered many creative tactics used by resellers to boost sales at the sake of their brands. We assembled a… Read more »

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Which advertisers appear most for Halloween costume searches?

October 18, 2016

Agencies, Marketing Teams, Retail

Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers… Read more »

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Why total-page SERP visibility often trumps average rank

October 17, 2016

Agencies, Marketing Teams, Retail

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers… Read more »

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Who’s Winning the Back-to-School Backpack Battle for PPC?

August 15, 2016

Agencies, Marketing Teams, Retail

Which retailer had the highest search marketing visibility for backpack searches last week? It’s always fun to compare online marketing performance for retailers. In honor of back-to-school season, we focused on backpack searches and wanted to see which retailers had the highest search… Read more »

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Which retailers have the highest share of voice for Google Shopping Ads?

June 27, 2016

Agencies, Marketing Teams, Retail

Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share… Read more »

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Which outdoor retailers have the highest search marketing visibility?

June 16, 2016

Agencies, Marketing Teams, Retail

If you’re planning a camping trip this summer, you’ve probably been researching camping gear.  We have a few guesses of which outdoor advertisers you likely saw in search results based on our Search Marketing Visibility Scores for popular camping searches. The Search… Read more »

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Search Marketing Snapshot: CheapOAir was the April Click Leader

June 7, 2016

Agencies, Marketing Teams, Travel

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to. With summer travel already in full swing, we decided to see… Read more »

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Search Marketing Snapshot: Zappos scores big during February

April 25, 2016

Agencies, Marketing Teams, Retail

We all want to know how we compare to others. It’s human nature. And it’s especially important as search marketing professionals to set benchmarks based on the performance of industry leaders. This week, we decided to pick one specific industry… Read more »

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