The Search Monitor Blog

Edible Arrangements is suing Google in federal court for $209 million, citing unfair competition and trademark infringement.

Edible Arrangements claims that Google’s placement of ads for “Edible Arrangements” has caused confusion as to whether its own products and services are affiliated with those of its competitors. Edible Arrangements is seeking $9 million for the profits it estimates Google has earned from running those ads, as well as $200 million more in damages for what it claims is trademark infringement.

The shortlist for the 2018 UK Biddable Media Awards has been announced.

The Search Monitor is proud to be nominated in the Best Use of Data category for Performics’ work with Europcar.

The new release includes design and functionality enhancements to improve usability and shorten the time to insights.

ORLANDO, FL November 7, 2017

The Search Monitor, the leader in precision ad intelligence and compliance monitoring, today announced the release of a new and improved user interface. The new design improves workflow, speed to insights and mobile device capability.  

Lori Weiman, CEO of The Search Monitor elaborated on the benefits.  “We combined user feedback with UI best practices to help customers quickly find competitive insights and remove brand or affiliate violations.”

The new release expands paid ad monitoring to include additional Chinese search engines.

ORLANDO, FL (PRWEB) OCTOBER 05, 2017

The Search Monitor, precision ad intelligence for search marketers and affiliate managers has added two new product releases this week. The release includes:

Mobile Ad Monitoring for AOL, Baidu and Yandex

AOL, Baidu and Yandex join Yahoo Mobile and Google Mobile as options for your monitoring campaigns on The Search Monitor’s platform. Here are a few mobile reports you can run for any of these networks:

The Search Monitor, precision ad intelligence for search marketers and affiliate managers released detailed click and spend data for United Kingdom (UK) searches. United States spend data was already provided but UK industry data became available in April 2017 for Shopping, SEO, Paid and Hotel reports.

Lighthouse, The Search Monitor’s competitor and vertical research tool, provides search marketers with precise industry and competitive data. Users include internal marketing teams, search managers, business development teams at advertising agencies, and compliance departments.

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively for brand protection?

Ad monitoring data is a great place to start for this. It gives you the scale and coverage that you can’t get from manual searches.

Since 2007, search & affiliate marketers have relied on The Search Monitor’s easy to use reporting for brand protection & competitive research on search, shopping, & web content. Our data is more precise because our technology is superior with crawlers launching across the globe in milliseconds targeted at the city level through our proprietary network of desktop and mobile devices.

The ambiguity of knowing what platforms are available for your marketing can be overwhelming. PPC Hero and Hanapin Marketing have compiled a master list of some of the best platforms for PPC Management, including The Search Monitor.  See the list here.

NEW: Expanded Zipcode Level Targeting

The Search Monitor has now added zipcode level monitoring for Yahoo and Bing. This feature has been available for Google, but now also includes Yahoo and Bing.

If you’re not familiar with zipcode targeting Contact us for more info.

Brand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits.