Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon

Category: Marketing Teams

9 New Year’s Resolutions for Search Marketers

As the new year quickly approaches, have you thought about the resolutions you should make when it comes to your online advertising? We have.

Here is a list to inspire you to make your 2020 resolutions. We would love to hear your resolutions and work with you to achieve them in 2020.

Cyber Monday SERP Share Results—We LOVE Data™

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Deals” across Google & Bing for the week leading up to Cyber Monday both years.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

How To Navigate The Competitive Landscape of Online Sports Betting

Online sports betting is big business. In fact, the overall sports betting market is $41.7 billion according to the American Gaming Association.

If you haven’t heard, Google is lifting its longstanding ban on advertisements for fantasy sports services. The change will allow media buyers to advertise across Google Ads. But that also opens up opportunities for competitors and affiliates to bid on your brand and trademarks.

True or False—The Search Monitor Edition

Wanna play a game? How bout a little true or false to get to know The Search Monitor a little better? You game? Let’s play…

true or false - the search monitor

True or false…The Search Monitor is based in Orlando, Florida.

The FTC Releases Simplified Guide for Social Media Influencer Disclosures

We have talked for years about the importance of you and your partners and affiliates staying in compliance with federal regulations.

Now more than ever, with the abundance of social media influencers, this topic is crucial. This week, the FTC (the group in charge of regulating online ads) released a new guide, Disclosures 101 For Social Media Influencers. The guide includes tips on when and how to make good disclosures. Click here to download the PDF.

SERP Share For Halloween Costumes – We LOVE Data™

It’s Halloween week. With the excitement around the upcoming holiday, we decided to pull some data for our latest installment of We LOVE Data™ all about Halloween costumes.

halloween costumes

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Google Shopping Changes—What You Need To Know

In an effort to compete with Amazon, Google recently rolled out a new “shopping experience”.

“We redesigned Google Shopping to make this a bit simpler—it brings together shopping information across the web and from local stores so that you can easily research and buy what you’re looking for.”

How to Stay In Compliance With Federal Ad Regulations

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads?

The common sense reasoning is:

Are You Missing Average Rank Already? We LOVE Data™

On September 30th Google Ads removed the Average Rank metric from Google Ads. If you still want to track your average rank, don’t worry—The Search Monitor will still provide clients with average position for Google as well as all engines we monitor.

Are you missing the metric already? Wondering what The Search Monitor’s average rank report looks like? Here is a look at how top competitors in air travel have been ranking since Google Ads removed the metric. Average Rank can be charted within The Search Monitor to compare average rank over time for PPC and SEO listings. In addition to seeing the average rank for a specific time period, you can also track changes in rank compared to the previous time period. 

Tips For Managing Partners in Retail

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence.

Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.”

« Previous PageNext Page »
Recommended Reading As an Amazon Associate I earn from qualifying purchases.