If you sell online, having an affiliate program can help you dominate page one, drive more revenue, manage costs, and build your brand. By carefully selecting a group of your best affiliates to work with you, you can use this powerful cost-cutting technique that can also boost clicks and sales.
Let’s dig a bit deeper into tactics that will help you better control the search engine results and your CPC prices by coordinating your brand bidding with partners and affiliates. Here are the basics: