Posts Tagged: Brand Protection

Use affiliates to improve PPC reach—SEM growth hack series

August 9, 2017

Affiliate Managers, Agencies, Marketing Teams

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers… Read more »

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How To Use Offer Monitoring For Brand Protection

July 26, 2017

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively… Read more »

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Grow ROI with cross-channel optimization—SEM growth hack series

July 12, 2017

Affiliate Managers, Agencies, Marketing Teams

Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine… Read more »

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Optimizing organic market share—2017 growth hacks series

June 14, 2017

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 3 of her multipart series on SEM and SEO growth hacks. In part 3, Lori explains how to fine-tune your SEO efforts using competitive insights… Read more »

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How to use Big Data ad monitoring tools for affiliate recruitment

June 12, 2017

Affiliate Managers, Marketing Teams

In 2011, we began compiling a list of affiliates for our compliance monitoring clients. When we saw the impact on their affiliate recruitment business, we thought, “why not make it available to the entire industry?” So we did just that. The Ultimate… Read more »

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Gain monster paid search growth using competitive data

May 18, 2017

Affiliate Managers, Agencies

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 2 of her multipart series on SEM growth hacks. In part 2, Lori explains how competitive ad monitoring helps marketers make more informed strategic decisions…. Read more »

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10 most common uses for competitive search marketing data

April 28, 2017

Affiliate Managers, Agencies, Marketing Teams

Search marketers are trained to constantly focus on optimizing their campaigns. However, savvy marketers schedule time to lift their heads up from the trees of their campaigns and study the forest of their competitors actions. Imagine if you knew the answers to… Read more »

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4 hacks to get monster growth from PPC brand protection

April 20, 2017

Affiliate Managers, Agencies

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of… Read more »

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7 simple ways to protect yourself from PPC trademark violations

April 20, 2017

Affiliate Managers, Agencies, Marketing Teams

For the past nine years, the Search Monitor has captured millions of PPC ads run on even more keywords, from search engines across the globe.  This perspective helps us identify trends to help our clients improve their ad campaigns. Lately,… Read more »

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GUIDE: How to ensure your compliance with new federal ad regulations

March 3, 2017

Affiliate Managers, Agencies

Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant. The guide focuses on advertisers in finance, retail, education, and… Read more »

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