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Posts Tagged: Paid Ad Monitoring (SEM)

New Release: Google Keyword Data

The Search Monitor is now integrated with Google’s API to pull keyword research statistics.  You can find stats including the most recent monthly search volumes and historical search volumes by keyword as reported by Google.   This information is available as custom field selections within custom reports for both paid and organic search listings.

New Release Baidu + New Charts

We are pleased to announce that The Search Monitor has released the following new features:

  1. Baidu: The Search Monitor now monitors Baidu paid listings. Both brand and phoenix nest listings are monitored. To add Baidu to a campaign, you must select this country and language combination: China, Chinese (simplified).
  2. Stacked Bar – Knockout Charts. Custom charting now includes 2 stacked bar chart options:
  • Affiliate Knock-Out Report: This chart shows you the % of the time when affiliate URL Hijackers have ‘knocked’ you off of a keyword so that the affiliate’s ad appears and yours does not. It provides you with a metric to quantify the loss caused by direct linking affiliates.
  • Rank Knock-Out Report: This chart shows you the % of the time your competitors’ ads ‘knock’ you out of your desired rank on a keyword or list of keywords e.g. rank 1.

October 2008 Release Notes

Compliance Teams, Affiliate Managers, and Trademark Enforcement Officers: The Search Monitor now has even more evidence for you in your battle against infringement and rule breakers.

We’ve made a few enhancements to our Trademark and Affiliate reports including:

September 2008 Release Notes – Geo Targeting

Geo-Targeting is live. We can’t believe we are saying this, but we topped ourselves. The Search Monitor is the ONLY monitoring utility with the ability to monitor paid search locally. Each market is different, competitors and affiliate marketers change their strategies on a location by location basis – you’ll be on top of that. Here are the details of this release:

  • Geo-Targeted Monitoring. TSM clients are able to monitor at the local level by city, region, and country. This feature is available with the ‘Pro’ level and higher. If you are on the ‘Starter’ package and would like to upgrade, please contact support@thesearchmonitor.com

TSM Monitors: 17 countries, 6 languages, and all associated cities and regions.

July 22 2008 Release: Google Expansion Markets

We released the following new features today:
1. Google Expansion Markets. We have added several new countries to our system. You will notice the country selector as an option when you add a new campaign. With this iteration, you will be able to assign 1 country per campaign. In a few weeks, you will be able to monitor multiple countries within the same campaign.
2. Languages. When you select your desired country, you will also have a choice to monitor in English or in the native language of that country. The choice is yours, the SERPs may be different depending on the language.

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