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As a result of its fast growth in the last year, we’ve expanded our mobile coverage to include Yahoo Mobile.
Yahoo Mobile joins Google Mobile as options for your monitoring campaigns on The Search Monitor’s platform. Here are a few mobile reports you can run on Google vs. Yahoo, or just on Yahoo Mobile itself:
We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and clients alike.
With that goal in mind, we’ve assembled this gallery of guides, webinars, videos, checklists, and infographics. Each one summarizes what we’ve learned about search and affiliate marketing and provides tips to quickly improve your campaign performance. Enjoy!
When consumers perform a search and analyze the results, they scan all sections of the page—Paid, Organic, and PLA—to find their answer. They usually don’t care where on the page their answer is, as long as they find it.
Search marketers should rate their performance in the same way, as one holistic measure of how consumers see them on the entire page.
The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Automotive verticals.
Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead to better ranks and more clicks. Here, we see two categories—Vehicle Auctions and Parts & Accessories—where they either over-spending or under-spending the other groups.
Credit Card Marketers: Are you carefully monitoring your marketing materials and those of your partners? If not, the Consumer Financial Protection Bureau might want to have a talk with you about some money you owe them.
The CFPB issued a bulletin on September 3, 2014 to credit card marketers outlining the risks associated with deceptive marketing tactics when promoting their services. Deceptive tactics include using incorrect language in ads as well as leaving required language out of ads, such as the costs and limitation of certain sign-up offers.
Have you ever wondered what creative your competitors are running in their display ads? How about the offers they are running? Or, are you curious where the display ads appear and if you should run your ads there?
Our new Display Ad Monitoring Service answers this question by allowing marketers to enter in the URL of any Advertiser or Publisher and learn everything about their display ad strategy.
*originally published on Search Engine Land
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.
We love helping our travel clients better monitor their online advertising.
So, we’re happy to report we have added new geo-targeted hotel keywords into the Travel vertical for our competitive ad monitoring product, Lighthouse. The keywords cover mostly lodging searches for the 220 largest cities in the US, plus smaller, heavily searched travel destinations (such as Aspen).
Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, just posted “How to Use The Search Monitor in Higher-Education Advertising” to their blog to share what they learned about online advertising in the education space.
The post talks about how they used our search monitoring tool to run intelligence reports on their trademarks, market share, ad rank, and ad copy, and then how they used the data to make better advertising decisions.
Online advertising is definitely different when it comes to higher education. There are different metrics to monitor, very distinct ad copy to test, and unique benchmarks to gauge your performance. Contact The Search Monitor if you’d like to take a look at our competitive data on online advertising in higher education. We are happy to share what we’ve learned working with our education clients.
Check-out the following new features:
