Posts Tagged: SEO

The 10 Most-Read Search Marketing Articles of 2016

December 19, 2016

Affiliate Managers, Agencies, Marketing Teams

As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for 2017 by looking… Read more »

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Which advertisers appear most for Halloween costume searches?

October 18, 2016

Agencies, Marketing Teams, Retail

Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers… Read more »

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Why total-page SERP visibility often trumps average rank

October 17, 2016

Agencies, Marketing Teams, Retail

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers… Read more »

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Which retailers have the highest share of voice for Google Shopping Ads?

June 27, 2016

Agencies, Marketing Teams, Retail

Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share… Read more »

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Which outdoor retailers have the highest search marketing visibility?

June 16, 2016

Agencies, Marketing Teams, Retail

If you’re planning a camping trip this summer, you’ve probably been researching camping gear.  We have a few guesses of which outdoor advertisers you likely saw in search results based on our Search Marketing Visibility Scores for popular camping searches. The Search… Read more »

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Search Marketing Snapshot: CheapOAir was the April Click Leader

June 7, 2016

Agencies, Marketing Teams, Travel

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to. With summer travel already in full swing, we decided to see… Read more »

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Search Marketing Snapshot: Zappos scores big during February

April 25, 2016

Agencies, Marketing Teams, Retail

We all want to know how we compare to others. It’s human nature. And it’s especially important as search marketing professionals to set benchmarks based on the performance of industry leaders. This week, we decided to pick one specific industry… Read more »

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16 Tips for Using Competitive Data to Make Smarter SEM Decisions

April 18, 2016

Agencies, Marketing Teams

Want to learn about the online advertising activities of your competitors, partners, and industry? Imagine how powerful you would be as a marketer if you had regular access to the following information: Who are my competitors? Who are my industry’s leaders?… Read more »

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Which Easter retailers had the highest search marketing visibility?

March 29, 2016

Agencies, Marketing Teams, Retail

While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads. The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility… Read more »

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Search marketing visibility for party supply searches: Does it change by geography?

March 21, 2016

Agencies, Marketing Teams, Retail

With St. Patty’s Day now behind us, it’s time to look back at searches for party supply stores. We did this recently at a national level, but this time we’re diving into the location of searcher to see if this impacted… Read more »

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