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Category: Automotive

The Search Monitor reveals how industry affects ad rank

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.

For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.

Which verticals have the highest number of PPC advertisers?

Do you know how many advertisers bid on your keywords?

It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).

The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.

Automotive advertisers: How do your CTR and CPC benchmarks compare?

The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Automotive verticals.

Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead to better ranks and more clicks. Here, we see two categories—Vehicle Auctions and Parts & Accessories—where they either over-spending or under-spending the other groups.

Automotive SEM Snapshot: Who’s Bidding on Ford’s SEM Trademarks?

Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we had two topics that we wanted to cover.

So in addition to yesterday’s post on financial aid advertisers, we are focusing this post on automotive advertisers.

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