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Category: Automotive

The Search Monitor grades automotive advertisers for search marketing visibility

The Search Monitor releases search marketing visibility scores for Automotive

Which automotive advertisers were the most visible to searchers during September?

We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at these five high-spending sub-verticals in Automotive:

Seasonality and CTRs: What’s the connection?

How does seasonality impact clickthrough rates (CTRs)?

The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:

  • The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter)
  • The Search Monitor’s middle-tier advertisers (the group of 10 advertisers whose click volumes represented the middle of the click volume witnessed during the quarter)

How do these trends compare with your clickthrough rate data?

The rise and fall of cost-per-clicks (CPCs) in the last 12 months

How does seasonality impact your cost per clicks (CPC)?  The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.

The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:

Clickthrough rate (CTR) benchmarks: How do you compare?

While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks?

The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers.

Clicks By Rank: Can clicks actually increase in lower ranks?

Yes, it’s an intriguing concept to digest. Can your click volumes actually increase if your ad runs in a lower rank?

The Search Monitor assembled the Click by Rank chart below to see if this happens, and if it changes by industry. The chart shows the data for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom.

How do your CPCs compare to the industry benchmarks?

Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis.

The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers.

The Search Monitor reveals how industry affects ad rank

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.

For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.

PPC Ad Share: How do you compare to the benchmarks?

PPC Ad Share is another key performance indicator that every search marketer should monitor on a regular basis.

The chart below shows ad share benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers. Why? You want to make sure you are out-performing the middle-tier, and aiming for the top.

Which verticals have the highest number of PPC advertisers?

Do you know how many advertisers bid on your keywords?

It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).

The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.

The Search Monitor releases PPC Benchmark Guide for Q2 2015

It’s finally here!

We’re happy to release the PPC Benchmark Guide for Search Marketers with benchmark data for Q2 2015. This release follows our guides for Q4 2014 and Q1 2015, by the way, in case you need historical performance indicators.

ppc-benchmark-guide-the-search-monitorThis free guide provides search advertisers with:

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