Make it your goal in 2018 to improve your online advertising with these 9 tips:
1.Know which offers your competitors are running
Watch your offers to include the obvious and not so obvious. Keeping your PPC offers competitive and relevant is essential. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales.
Overall, 73% of paid search ads have some form of offer in ad copy text, including shipping, deals, sales or something for free. However, only 18% of paid search ads utilize callout text, with just 14% using both ad copy and callouts for offer messaging. Callout extensions are an effective tool to make your ads bigger and to emphasize your offers, like free shipping or coupon codes, thus leaving you more room in your actual ad copy for your message.