This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.
By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).
Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.
Complete the form on the right to get a customized quote. One of our experts will be in touch with you shortly.
Brand protection is essential for PPC success.Do you have the right strategy for your branded campaigns?
Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.
The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines, unfortunately 28% are hijacking URLs and trademarks.
The chart below illustrates the percentage of affiliates found at each threat level, along with the activity we saw them performing. Note, that URL Hijackers are also guilty of brand bidding, so they are counted in both the Bidders and Hijackers categories.
Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads (PLAs), and do it for thousands of constantly changing SKUs.
It’s a huge headache to do manually. Plus, it’s easy to miss an important violation.
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly.
You may ask…do advertisers really behave badly? Short Answer: Yes.
The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations.
Here’s how it works:
If you build it, they will come, right? Sure. But, when you build a successful brand, you attract the bad with the good.
In this case, the “bad” are advertisers who intentionally or unknowingly hurt your brand and advertising performance by abusing your brand in online ads. As a marketing manager, your job is to catch and deter the violators, and protect your trademarks from infringement by affiliates, partners, and competitors. But how?
Yes, your affiliates are your partners in marketing. But that doesn’t mean they won’t bend (or break) your program rules to make an extra buck or two.
To be an effective marketing manager, you often have to think like a cop. Your job is to police rogue advertisers who are intentionally or unknowingly hurting your brand and marketing performance.
But policing the Internet requires a considerable amount of time, money, and skill to catch and deter the violators. Marketers are therefore faced with these questions:
The new hotel ad monitoring service lets hotel advertisers monitor the hotel listings module appearing on Google, including hotel rates for price parity compliance.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today enhanced its ad intelligence platform to let hotel owners and online travel agencies (OTAs) monitor online hotel listings for compliance and competitive insights.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today announced that it has enhanced its content monitoring service with several new features.
The Search Monitor’s content monitoring service detects text, image links, affiliate links, and source code (like HTML or java script) on web pages and blogs. Managers of partner channels can use content monitoring to enforce policies such as coupon code distribution, FTC-compliant text, form field publication, scam review sites, images links, restrictions on side-by-side competitor offers, and promotional offer text.
