If you build it, they will come, right? Sure. But, when you build a successful brand, you attract the bad with the good.
In this case, the “bad” are advertisers who intentionally or unknowingly hurt your brand and advertising performance by abusing your brand in online ads. As a marketing manager, your job is to catch and deter the violators, and protect your trademarks from infringement by affiliates, partners, and competitors. But how?