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Which telecom advertisers were the most visible to searchers during October?
We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at the following high-spending sub-verticals in Telecom:
The Search Monitor is excited to add South Korea’s Naver, one of the world’s leading search engines, to its list of monitored media. This list includes Google, Bing, Yahoo, AOL, Baidu (China), Yandex (Russia), and the PriceGrabber and ShopZilla shopping engines.
Naver was started in 1999 to provide more relevant Korean-language results for South Korea’s consumers. And 16 years later, it is still the king of the market, with 50% market share compared to Google’s 37% share. After these two giants, the next biggest search engines only have single-digit market share.
Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.
ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.
Which automotive advertisers were the most visible to searchers during September?
We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at these five high-spending sub-verticals in Automotive:
The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:
How do these trends compare with your clickthrough rate data?
How does seasonality impact your cost per clicks (CPC)? The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.
The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:
While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks?
The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers.
Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis.
The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers.
The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.
For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.
It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).
The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.
