Posts Tagged: Paid Ad Monitoring (SEM)

Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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How Planet Fitness won the New Year’s gym membership search battle

January 5, 2017

Agencies, Marketing Teams

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to study the strategies of PPC advertisers around the common New Years resolution of… Read more »

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The 10 Most-Read Search Marketing Articles of 2016

December 19, 2016

Affiliate Managers, Agencies, Marketing Teams

As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for 2017 by looking… Read more »

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Retail PPC Insights from Cyber Week 2016

December 6, 2016

Retail

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »

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UPDATE: Walmart and Target Black Friday & Cyber Monday PPC battle

November 30, 2016

Agencies, Marketing Teams, Retail

And the final results are in. Who won the Black Friday/Cyber Monday battle?  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday… Read more »

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Walmart and Target engage in heated Black Friday PPC market share battle

November 17, 2016

Agencies, Marketing Teams, Retail

And as of this week, Target pulls ahead!  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and… Read more »

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Most Popular PPC Offers for Halloween 2016

November 2, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Which advertisers appear most for Halloween costume searches?

October 18, 2016

Agencies, Marketing Teams, Retail

Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers… Read more »

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Why total-page SERP visibility often trumps average rank

October 17, 2016

Agencies, Marketing Teams, Retail

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers… Read more »

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The Search Monitor featured as brand protection tool by Search Engine Watch

September 28, 2016

Affiliate Managers, Agencies

Read the full article to see why PPC brand protection is this year’s secret weapon for driving monster profits in paid search campaigns. You’ll see our brand protection case study on Avery Office Supplies, as well as other brand protection tools recommended by… Read more »

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