Posts Tagged: Paid Ad Monitoring (SEM)

Ad monitoring tools: The not-so-secret path to agency client retention

May 22, 2017

Agencies, Marketing Teams

If you’re a search marketing agency, client retention is key to your business. They say that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. So how can an… Read more »

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AdWords’ most popular ad extensions (and how to use them!)

May 16, 2017

Affiliate Managers, Agencies, Marketing Teams

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks? Having recently launched our Ad Extension Monitoring Service, we decided to analyze 425 branded… Read more »

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3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

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Now Available: Guide to Managing Ad Partners In Regulated Industries

April 28, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate… Read more »

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Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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How Planet Fitness won the New Year’s gym membership search battle

January 5, 2017

Agencies, Marketing Teams

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to study the strategies of PPC advertisers around the common New Years resolution of… Read more »

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The 10 Most-Read Search Marketing Articles of 2016

December 19, 2016

Affiliate Managers, Agencies, Marketing Teams

As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for 2017 by looking… Read more »

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Retail PPC Insights from Cyber Week 2016

December 6, 2016

Retail

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »

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UPDATE: Walmart and Target Black Friday & Cyber Monday PPC battle

November 30, 2016

Agencies, Marketing Teams, Retail

And the final results are in. Who won the Black Friday/Cyber Monday battle?  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday… Read more »

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Walmart and Target engage in heated Black Friday PPC market share battle

November 17, 2016

Agencies, Marketing Teams, Retail

And as of this week, Target pulls ahead!  Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and… Read more »

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