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The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years, and few “easy wins” still remain. 

So, what’s the answer? Brand Protection. Here are some of the most common questions we get asked about brand protection.

Brand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

The Search Monitor releases search marketing visibility scores for Telecom

Which telecom advertisers were the most visible to searchers during October?

We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at the following high-spending sub-verticals in Telecom:

Ad extension monitoring shows marketers exactly how their competitors, partners, and industry leaders use Google’s highly effective ad extensions.

ORLANDO, FL – The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released ad extension monitoring for Google Adwords’ paid search ads.

How does seasonality impact clickthrough rates (CTRs)?

The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:

• The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter)
• The Search Monitor’s middle-tier advertisers (the group of 10 advertisers whose click volumes represented the middle of the click volume witnessed during the quarter)

How do these trends compare with your clickthrough rate data?

How does seasonality impact your cost per clicks (CPC)?  The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.

The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:

While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks?

The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers.

Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis.

The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers.

The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.

For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.