Category: Telecom

3 Simple Ways To Make Partners Comply with Federal Ad Regulations

May 8, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published hundreds of pages of regulations that advertisers and their partners must comply with…. Read more »

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Now Available: Guide to Managing Ad Partners In Regulated Industries

April 28, 2017

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate… Read more »

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Now Available: Guide to PPC Brand Protection

February 21, 2017

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue. This comprehensive, 35-page guide provides:… Read more »

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Search Engine Land Series: 5 Key Brand Protection Trends

May 4, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

The final chapter (Part 8) of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand protection. Read Part 8 to see the future of brand protection,… Read more »

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Search Engine Land Series: Effective Brand Protection Techniques

April 20, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 7 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand protection. Part 7 provides specific tips to search marketers on how to deal with a rival… Read more »

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Search Engine Land Series: Enforcing Your Brand Protection Strategy

April 6, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 6 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand protection. Part 6 provides specific tips to search marketers on the enforcement options for their brand… Read more »

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SearchEngineLand Series: Reducing Brand Bidding Competition

March 23, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 5 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand protection. Part 5 provides specific tips to search marketers on reducing brand bidding competition. They are:… Read more »

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Brand Protection & PPC Optimization: Optimizing Partner Relationships

March 9, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 4 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand protection. Part 4 provides specific tips to search marketers on how to understand and optimize… Read more »

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Brand Protection & PPC Optimization: Best Practices

February 24, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Retail, Telecom, Travel

Part 3 of our Brand Protection series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 3 of its eight-part series on brand protection. Part 3 provides specific tips to search marketers for their brand protection campaigns. They are:… Read more »

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What geo-targeting reveals about ad monitoring

February 8, 2016

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

Geo-targeting ads is a no-brainer for search marketers. Of course it makes sense to tailor your ad copy, offer, and landing page for the user’s location. But geo-targeting has another, often-overlooked application in the world of search marketing. It refers to how… Read more »

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