Posts Tagged: Lighthouse

Most Popular PPC Offers for Halloween 2016

November 2, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Most Popular PPC Offers in August 2016

August 18, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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3 Competitive Monitoring Tips For The Advanced Search Marketer

July 18, 2016

Agencies, Marketing Teams

Want to know what your competitors are doing on search engines? And, what they spend? And, how you compare? Competitive Ad Monitoring is the answer, and our Lighthouse data is the best place to start. If you consider yourself an advanced search marketer,… Read more »

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What are the most popular PPC offers in retail?

March 21, 2016

Agencies, Retail

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Big ad money heading into online education keywords

November 4, 2015

Agencies, Education

There’s no doubt that online education has become big business. Want proof? Just perform a search for keywords even loosely related to online education (e.g., online degrees, online MBA, online universities), and see how many advertisers appear. Then, head into your… Read more »

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‘Tis the season for retailers to spend more on search ads

November 4, 2015

Agencies, Marketing Teams, Retail

Wonder if you’re spending the right amount on search ads this month? Check out today’s post on the blog of Net Results, a marketing automation provider, showing how November and December are two of the highest-spending AdWords months for retail advertisers…. Read more »

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Oracle was a top spender among the Fortune 500 tech companies

November 3, 2015

Agencies, Telecom

Hey Big Spender! According to recent PPC spend data from our Lighthouse database of ad spend and clicks, Oracle was a top-spender among the Fortune 500 tech companies during August 2015. After Oracle, Microsoft was the next closest spender, pouring around $1MM into… Read more »

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Uncover Your Marketing Superpowers: Mind-reading & competitive insights

October 26, 2015

Agencies, Marketing Teams

If you looked at a list of the most popular superpowers, mind-reading is typically in the top ten (after flying, of course). To marketers, however, mind-reading might rank in the top position, since the ability to understand how competitors think is the… Read more »

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Seasonality and CTRs: What’s the connection?

September 30, 2015

Agencies, Automotive, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

How does seasonality impact clickthrough rates (CTRs)? The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups: The Search Monitor’s top-tier advertisers (the group… Read more »

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Retailers: Here’s how to keep your PPC offers competitive

September 29, 2015

Agencies, Retail

Popular retail offers in Q2 2015 While you might think your retail offers are incredibly enticing to shoppers, what’s more important is how relatively enticing they are. Here’s the competitive offer intel you need to improve your clickthrough rates.  The… Read more »

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